GEE, I THOUGHT I WAS THE AUTHOR

1
GEE, I THOUGHT I WAS THE AUTHOR

• WHAT TO WATCH OUT FOR
• WHEN BEING PUBLISHED

2
IN THE BEGINNING.

• I HAVE AN IDEA
• Find Interested Publisher
• Hit the pavement
• Sell the idea
• Possibly start with local sales rep
• Editor listed in publication

3
HEY, SOMEONE TOOK THE BAIT SO FAR, SO GOOD

• Market Plan Description
• Justify need for book
• Market
• Competitors
• Page count
• Illustration count
• Rough draft table of contents

4
HERE WE GO.

• Marketing Plan (if accepted)
• Publisher would like you to stick close to
  information, i.e. page illustration count
• Examine other comparable books carefully
• Consider yours carefully

5
HEY, IM GOING TO BE AN AUTHOR!!!

• Market Plan is Accepted
• Notified by publisher
• Contract will be issued

6
CONTRACT TIME

• Rights
• Youre the author, but they own what you write
• Interpreted as a contract of employment for hire
• Can do whatever they want with the book including
  re-purposing but a good thing when it comes to
  royalties

7
CONTRACT CONT.

• Royalty
• Often a tier basis
• Typical royalty deal 10 on first 5,000 copies
  sold 12.5 for 5,001 and over
• Co-authors Split the royalty
• Any outside contributors to book Comes out of
  author(s) royalty

8
CONTRACT CONT.

• Manuscript Delivery Schedule
• Sample chapter
• First draft
• Final manuscript
• Be generous with schedule Remember life itself
  bumps in the road

9
CONTRACT CONT.

• Manuscript Submission
• I usually send a hard copy, E-mail a copy, disk
  w/ hard copy
• Get behind schedule Publisher most likely will
  work with you but there are provisions in
  contract
• Adjust schedule due dates
• Other authors finish book
• Terminate agreement

10
CONTRACT CONT.

• Ancillary Materials ILLUSTRATIONs
  BEWARE!!!
• BUT IM JUST AN AUTHOR!!!
• Publisher may be able to provide useful
  illustrations they own
• Costs sustained by publisher comes out of your
  pocket
• Illustration permission, but charged for
  one-time use

11
CONTRACT CONT

• Illustrations Cont.
• Trick is finding illus. at no charge or,
• Go without, or
• Have charges taken out of royalty
• If Publisher has to lend a hand more money out
  of your pocket
• Request for Permission to Republish form
  provided by Publisher

12
CONTRACT CONT.

• Remember that little Marketing Plan
• YoooHooo, Wake Up Call Time Guess What
  Publisher would like you to stick to estimated
  illustration count may allow you to go over by
  a small
• Also, their decision if color illustrations used

13
INTERMISSION FROM CONTRACT LETS TALK ABOUT
CORPORATIONS

• Dont Forget Publisher is a For-Profit Business
• Publishing is a business

14
BACK TO THE CONTRACT

• Other Ancillary Materials
• Student Manual
• Instructors Workbook
• Course syllabus
• Placed on-line by publisher
• Enhance sales of book, but not part of royalty

15
CONTRACT CONT.

• Page Count
• Marketing Plan kicks in again
• Comparable to illustrations publisher want you
  to stick to estimated count

16
CONTRACT CONT.

• Revisions
• A fact of life that cant be avoided
• Usually done every 3 or 4 years
• Up-dates, take out old info., switch things
  around, add new stuff, etc.
• Shorter schedule

17
CONTRACT CONT.

• Special Sales
• Copies of book sold by wholesalers Special Sale
  Royalty usually ½ of the regular royalty rate
• Special royalty rate Radio, TV, book club, sales
  outside the U.S., etc.

18
CONTRACT CONT.

• Authors Copies of the Book
• Publisher will provide established number of free
  copies of book to author(s)
• After that author can buy copies at a discount
  from publisher

19
DRAFTS

• 1st Draft
• Sent out to reviewers
• 2nd Draft
• Make changes based on reviewers comments

20
DRAFTS CONT.

• 3rd Draft
• Referred to as Proof Copy
• DO NOT make very many changes to Proof Copy
• Contract If the cost of correcting proof copy
  exceeds certain percentage (usually 10) of cost
  of typesetting, guess who pays thru royalty
  deduction.

21
REVIEWERS

• Two Extremes
• Reviewers comments are either very helpful
• Reviewers comments are incredibly idiotic

22
BOOK ENHANCEMENTS

• Suggestions
• Case studies w/ questions Answers dont have to
  be blatantly present in text critical thinking
  skills
• End of chapter review questions
• Boxes
• Glossary
• End-of-chapter outlines

23
AUTHORS QUESTIONNAIRE

• Thought You Were Done HA!!!
• You will receive Authors Questionnaire to
  complete
• You are the marketing expert of your book
• Info. shared with sales reps.

24
PUBLISHING LINGO

• Call-outs
• Copy editing Sample chs global changes
  reviewed by copy editor, ie abbreviations
• Authors Guide /H1/ or /H2/ try to avoid /H3/
• Figure Control Sheets
• Figures/Illustration Terms synonymous

25
LIFE AT HOME

• Remember going thru Surg. Tech. program, family
  friends thought you had just moved away to
  Australia w/o saying goodbye then you
  reappeared one day after graduation..

26
INCENTIVES

• Desire to be published
• Desire to contribute to profession
• Desire need for psychoanalytical counseling after
  finishing a book
• A few bucks to pay for groceries

27
SO WHAT DID WE LEARN.

• Its not that horrific of a deal being published
  just time consuming
• I encourage it
• But you do not call all the shots
• May have to compromise at times
• Youre not in it for the
• It is totally satisfying seeing a finished
  product on the shelves