Marija Vidovich

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Smokefree Upper Hutt

• Marija Vidovich
• HSC
• David Towl
• Regional Public Health

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Smokefree Upper Hutt- a case study

• Rationale
• Upper Hutt
• NZ environmental scan
• Challenges
• Implementation and risks
• Recommendations

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Why smokefree public places?
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Why smokefree public places?

• Contributes towards reducing youth uptake of
  smoking
• denormalisation
• - role modelling
• Aids quitting
• Environmental factors
• savings

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Upper Hutt

• Facts Figures
• North of Wellington
• Population 36,000
• Domiciliary population
• Highly mobile for recreation
• 55 parks and open areas!

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Where Upper Hutt was at

• Community readiness
• Request from Council
• The policy
• Project partners
• Upper Hutt City Council
• Regional Public Health
• Cancer Society (Wellington)
• MidValley Access PHO
• Family Care PHO
• HSC

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Solid Foundation
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Challenges

• Timeframe
• Budget
• Beliefs and mindsets
• World Smokefree Day
• BUT

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Implementation

• Plan
• Prioritise
• Local ownership

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Implementation

• Plan
• Prioritise
• Local ownership
• Key messages

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Implementation

• Plan
• Prioritise
• Local ownership
• Key messages
• Use the best voice

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Implementation

• Plan
• Prioritise
• Local ownership
• Key messages
• Use the best voice
• Highlight success

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Implementation cont..

• Telling people included
• Advertorial
• News stories
• Schools
• Flyers
• Websites
• Community advocates
• Reinforcement
• Key messages
• Signage

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Mitigating risk
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• I havent been near a bar since the Day
  Democracy Died. Soon Ill have enough money
  saved to live in North Korea which appears to be
  a freer society.
• Letter to editor, Upper Hutt Leader, 2 Feb 05

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Upper Hutt Leader, 5 April 06
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Major risks

• Failure to implement
• by us
• poorly
• We were being watched

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Did it work?

• YES
• few complaints
• more councils taking up the challenge
• (Queenstown, Wairarapa, Gisborne, and others)
• but

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Recommendations
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Thanks to Ally Avery (ex-RPH) for leading the way