Can I use media terminology to describe an advert

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Can I use media terminology to describe an advert?
Map to the exam
Poetry (Mona Lisa)
Reading questions
Of Mice and Men
Media Terms
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Task 1

• Open envelopes and find the advert with the
• Look closely at the advert and complete the task
  in your book.

• Example
• The advert shows (denotes) a large picture of a
  lipstick in the centre of the page. We can tell
  the target audience is _____ because _____...

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Exam Info

• In the reading paper you will have to compare two
  media texts.
• To get top marks you will need to use media
  terminology (words) in your analysis.

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Task 2 Stick the advert in your book and
arrange on it the new vocabulary.

• Media Terms
• Logo/trade mark
• Product
• Header
• Pull quote
• Colour scheme
• Ideology
• Principle image
• Foreground
• Unique selling point
• Slogan

Change my water, change my life!
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What does it look like to use these new terms?

• The purpose of the advert is to persuade people
  to purchase the Dasani bottled water. The product
  is aimed at a target audience of young people
  between 20-25 who care about their image and
  health this is suggested by the model who is
  young and wearing make up and styled hair. The
  slogan of the product is Treat yourself well.
  Everyday, this implies that the unique selling
  point of the water is that it is very healthy
  this is supported by the pull quote which says
  Change my water change my life, this suggests
  that the ideology of this product is

Change my water, change my life!
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Task 3 Use the new vocabulary to write an
analysis of the following advert.
Live the dream. Live the freedom of the road.
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Can I use media terminology to describe an advert?

• Use the confidence grades to mark down how
  confident you are that you can use these media
  terms in your own analysis.