this is where your title goes

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this is where your title goes
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Services Exporting How is SA doing?
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Services Exporting How is SA doing?

• Agenda
• Welcome and introduction Wayne
  Parham
• Keynote Address Bill Spurr
• Measuring services exports Jane
  Drake- Brockman
• Steering Group progress report John Wenzel
• Draft Strategy recommendations
• Services Exporters Directory
  Ivan De Favari
• Overview /structure
• Services market opportunities Rob Bridge
• Assistance available for services exporters
• Services exports_Next steps John Wenzel
• Vote of thanks Ivan De Favari
• Drinks/networking

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Measuring Services Exports

• What are services exports?
• How are services exported?
• Problems in collecting and measuring services
  export data
• Australias services export performance
• Insights into services exports from South
  Australia
• --the official picture
• --business survey results

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A Strategy to Facilitate Services Exports

• The Steering Group for Services Exports was
  established with support from DTED and ASR to
  consult with stakeholders and formulate a
  strategy to boost SA services exports
• Group activities have focussed on
• Business networking forums, public presentations,
  high level policy discussion luncheons,
  publicity advocacy papers, research analysis,
  business survey work etc
• Draft business case studies (on-going)
• Brochure Exporting South Australian Services
• Draft SA Export of Services Strategy circulated
  for comment today
• First draft of SA Services Exporters Directory
  launched today

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Steering Group progress report

• Key recommendations
• The ASR or an alternative local business-driven
  services sector organisation open an Adelaide
  office focussed on undertaking all the required
  support activities identified in this report by
  June 2008
• A centralised services export information
  resource be established together with provision
  of training to existing and potential services
  exporters
• A comprehensive on-line South Australian services
  exporters directory and website should be created
  
• 4. The Steering Group continue its work and
  produce a three year action plan aimed at growing
  services exports by 5 per annum. This is an
  aspirational goal.

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SA Services Exporters Directory

• Fundamental considerations in strategy
  development
• Limitations of interim Directory/next step
• Areas of specialisation
• Business and professional
• Personal cultural and recreational
• Communications
• Royalties and licences
• Education
• Tourism

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SA Services Exporters Directory

• Export markets
• Regions considered
• Initial findings
• Identified 480 potential services exporters and
  the directory has included data for under 200
  organisations
• Focus has been on business and professional and
  cultural, personal recreational (Creative
  industries)
• Royalties and licenses revenue need further work
• Employment banding has provided interesting
  results

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North Asia
Europe
Hong Kong Japan Korea Taiwan
Poland Italy Spain Sweden
Romania Netherlands Macedonia Switzerland
France
Middle East
Iran UAE Israel
Turkey
South East Asia
Singapore Malaysia Indonesia Thailand
Vietnam Philippines Cambodia
Americas
South Asia
Pacific
Canada Mexico South America
India Sri Lanka Pakistan
Nepal Bangladesh
NZ Samoa
Fiji Vanuatu Papua
New Guinea
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SA Services Exporters Directory

• CD draft release today
• Directory
• Overview
• Services exporters listing
• Strategy
• Overview

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WHERE THE BUYER INTEREST LIES
www.southaustralia.biz
BC, Mining, Creative, ICT especially
e-government, e-security, e-learning (localised)

Medium interest across all sectors
BC, Sport, IT consulting, e-government,
e-learning
Creative, e-government, e-learning (esp Korea),
Biotech, Aquaculture, Business services
BC, (especially former Soviets), Health, ICT,
(especially e-government, e-learning,e-security)
Acquaculture, Biotech, Health, Sports, Creative,
BC, Business services
Ag Services (especially aquaculture and wine),
BC, Health, Business services
Source adapted from Austrade research
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TRADESTART
www.southaustralia.biz

• Partnership with Austrade
• Free services - targeting new/irregular
  exporters
• - Assessing capability
• - Coaching
• - Market selection
• - Management and financial issues
• - Preparation for market
• - Initial market entry
• - follow-up

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Market Access Program Export Grants Scheme
www.southaustralia.biz

• assistance to SMEs to conduct export market
  development and promotional activities
• grants up to 5,500 (inc GST) on a
  dollar-for-dollar basis
• maximum of three grants per year per company
• eligible activities include
• attendance at trade shows and overseas marketing
  visits including travel and accommodation
• development of marketing material
• costs associated with inbound missions
• website development

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Services Exports - Next Steps

• The Steering Group receive industry feedback on
  recommendations
• A proposal be prepared for the Australian
  Services Roundtable - or an alternative local
  business-driven services sector organisation - to
  be funded and encouraged to take on the task of
  implementing all the required export support
  activities recommended in the strategy
• The Steering Group needs to continue its
  planning, oversight and review activities as
  implementation unfolds
• We cannot do this alone. We need strong
  visible engagement/support and feedback from the
  local services exporter community. One means of
  demonstrating support is to join the South
  Australian Chapter of the Australian Services
  Roundtable.

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