IPTV Standardization and Services in Japan

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IPTV Standardization and Servicesin Japan

• TTC, Japan

Submission DateJuly 4, 2008
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Highlight of Current Activities (1)

• Japanese business background for IPTV Services
• High penetration rate of Fiber-to-the-home over
  10 million subs. (20 household)
• All digital broadcasting media go to digital
  including Cable retransmission
• In May 2008, IP re-transmission of Terrestrial
  Digital Broadcasting started as commercial
  service .
• MIC Japan (Ministry of Internal Affairs and
  Communications)
• Launch, March 2008 IPTV special committee
• Equivalent to ITU-T Study Group deliberation
  council framework
• Responsible for IPTV-related standardization in
  both ITU-T IPTV-GSI and specific SGs
• TTC IPTV Working Group activities
• Member
• Telecom, Broadcaster, Cable, Manufacture (network
  equipments and TV devices)
• Mainly ITU-T IPTV-GSI upstream
• Involving 6 Rapporteurs (SG16, SG9, SG13)
• 4 Sub Working Groups
• Network Architecture
• QoE (and QoS)
• Contents protection
• End system (IPTV terminal and its home network)
• Collaboration

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Highlight of Current Activities (2)
IPTV deliberation council framework
ITU
MIC
Standardization phase
Jan. 2008
IPTV GSI
Contribution
Discussion phase
Dec. 2007
FG-IPTV
March 2008
IPTV special Committee
For SG 9 Committee
For SG 11,13 Committee
For SG 16 Committee
Contribution
TTC
IPTV Working Group

• Network Architecture SWG
• QoE SWG
• Contents protection SWG
• End system SWG

Relationship
IPTV joint Working Group
Dec. 2007
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Highlight of Current Activities (3)

• Start of full-fledged IPTV business
• NGN trial to commercial
• full digital,
• HDTV,
• VoD
• including digital retransmission of Terrestrial
  Digital Broadcasting
• Near future IPTV services
• Download services
• Collaboration with TV Manufacturer
• Mobile multimedia broadcasting
• Collaboration with ARIB

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Strategic Direction and Next Challenges

• Early Standardization
• Keep progression of IPTV business
• Making fundamental business model
• Smooth IPTV Contents procurement
• Detailed Standardization
• More interoperability
• Roaming service between IPTV service operators
• Linkage service between Mobile services,
  Broadcasting services
• Reduce system procurement cost and operation cost
• Reduce retail price Terminal device and
• keep Manufacture revenue

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Supplemental Slides
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IPTV Services in Japan (current)





IPTV Service Provider (ISP) IPTV Service
(Platformer)
Broadcaster on telecommunications services (Law
Concerning Broadcast on Telecommunications
Services)
BB Cable Corporation
Network Provider (Telecommunications Business Law)

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IPTV forum (Japan)

• IPTV Forum was formed in October 2006
• Member Broadcaster (8), Teleco (5) TV equipment
  manufacture (9), Cable (2) and others (2)
• Specification documents (will be open)

Spec. Content delivery service
VOD
Download
IP broadcasting
IP Re-transmission
Broadcast link Services
Internet scope
CDN scope
Spec. Scope of Service measures
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IPTV forum (Japan)

• A goal of IPTV
• Seamless
• Broadcast and IPTV
• Subscriber can easily select IPTV operators only
  by using remote controller.

STB less model (TV integrated model)
Broadband button
Direct change form Terrestrial to IPTV
Only push Broadband button
Easy Simple