Engaging alumni through membership and career services

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Engaging alumni through membership and career
services
Joan Hall, Director of Membership Amy Gregor,
Alumni Career Services Coordinator June 2007
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Overview
IUAA Membership
Membership Overview
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Overview
IUAA Membership
A look at the numbers Paid membership has
increased 17 of the past 19 months a total of
2,408 since Nov. 2005 Life membership has
increased over the past 3 years, while annual
membership has been decreasing 80,000 (16) of
IUs 500,000 living graduates are IUAA members
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Overview
IUAA Membership

• Why do alumni join the IUAA?
• Loyalty and support of IU is the 1 reason why
  alumni become members
• Staying up to date on IU news is the 2 reason
• Among younger, recent graduates networking and
  career services are highly ranked

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Overview
IUAA Membership

• Why do alumni join the IUAA?
• Top member benefits are
• The Indiana Alumni Magazine
• The online alumni directory

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Overview
IUAA Membership

• Why do alumni choose not to renew?
• No perceived value to the membership
• Cost
• Too busy/not a priority

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Overview
IUAA Membership
Why does membership matter?
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Overview
IUAA Membership
Why does membership matter? Membership dues
help fund the operation of the IU Alumni
Association   A portion of each members dues
goes to support their local alumni chapter
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Overview
IUAA Membership
Why does membership matter? Members are more
engaged and have higher participation in IU
programs and services (especially alumni chapters
and attendance at IU events) Members are 3
times more likely to donate to the university
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Overview
IUAA Membership
So, how can you grow your membership base?
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Overview
IUAA Membership

• Membership Checklist
• Write membership into your chapter mission
  statement
• Ensure that every chapter board member and
  officer is a current IUAA member

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Overview
IUAA Membership

• Membership Checklist
• Include membership messages in all of your
  chapter communications
• (e-mail, print, and web)
• Highlight members on your chapter web site and
  in your chapter mailings

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Overview
IUAA Membership

• Membership Checklist
• Promote membership (including the discounted
  membership offer) at all of your events
• Establish member/non-member pricing for your
  chapter events

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Overview
IUAA Membership

• Membership Checklist
• Host a welcome event for recent IU graduates in
  your area
• With the help of the IUAA membership
  department, develop strategies and campaigns to
  encourage non-member alumni in your area to
  join the IUAA and your chapter

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Overview
IUAA Membership
Membership talking points IUAA membership
supports and includes membership in ones
school/campus alumni association and their local
alumni chapter Membership is best way to stay
up-to-date on IU news (Indiana Alumni Magazine,
IUAA e-newsletter, school communications)
Membership supports IU (student scholarships,
student recruitment, Commencement ceremonies)
Membership benefits (online alumni directory,
career services center)
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Overview
IUAA Membership

• IUAA resources available to you Membership
  literature, forms, signs Marketing expertise
  Design services
• Data

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Overview
Alumni Career Services
IUAlumniCareers.com and career services
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Overview
Alumni Career Services
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Overview
What is your chapter already doing?

• Los Angeles Chapter has a job-seeking bulletin
  
• New York City Chapter promotes alumni-owned
• businesses, job postings, recruiting
  announcements, and rental listings
• The India Chapter has a link called Career
  Counseling that offers valuable information
  about visas and international resources
• Denver Chapter has a link with job postings and
  rental information
• Monroe County Chapter offers links for
  continuing studies and has a Happy Hour event
  that attracts professionals who would like to
  network and socialize

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Overview
Who uses IUAlumniCareers.com?

• Education
• 70 Bachelors degrees
• 24 Masters degrees
• 4 Doctoral degrees
• Other Demographics
• Representing 46 states
• Majority call Indiana home
• Representing all age groups

Top 10 Majors
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Overview
Alumni-to-Alumni Mentorship

• 603 mentors
• Representing more than 30 industries

• Advertising
• Financial services
• Education
• Government
• Healthcare

• Information technology
• Law
• Non-profit
• Telecommunications
• Pharmaceuticals/
• biotechnology

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Overview
Employers on IUAlumniCareers.com

• 611 employers registered
• 40 of employer contacts are IU alumni

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Overview
Beyond the Web

• Professional Development Workshops

We have proposed funding to bring IU career
coaches to chapter areas to facilitate workshops
and networking events with chapter leaders,
members, and potential members.

• Mastering the art of salary negotiation
• Cover letters with clout
• I hate my job, what do I do now?
• Speed Networking
• Financial planning for retirement

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Overview
Career Services Talking Points

• Access IUAlumniCareers.com to search job
  listings or connect with a mentor
• 40 percent of employer recruiters on
  IUAlumniCareers.com are IU graduates
• Currently features 603 alumni mentors and at any
  given time around 200 job listings

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Overview
Career Services Talking Points

• IUAlumniCareers.com has links for job seeking,
  relocation resources, and networking
• More career services are coming soon
• IUAA career services are alumni-centered
• IUAA is working to bring career services
  directly to chapters

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Overview
Careers Checklist

• Volunteer to be a mentor
• Volunteer to be featured as a mentor
  on IUAlumniCareers.com

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Overview
Careers Checklist

• Post jobs as a contact for your employer or
  inform your human resources office about
  IUAlumniCareers.com
• Register at IUAlumniCareers.com as a job
  seeker and provide honest feedback so we can
  make improvements

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Overview
Careers Checklist

• Promote IUAA career services in your chapter
  newsletters, web site, and bring brochures to
  events
• Promote membership. Membership is a key reason
  why the IUAA is able to develop alumni career
  services

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Overview
IUAA Membership Department(800)
824-3044iuaamemb_at_indiana.eduJoan Hall,
DirectorRachael Crouch, Assistant DirectorPatty
Koski, Membership Assistant
Alumni Career Services [phone] careers_at_alu
mni.iu.edu Amy Gregor, Coordinator