GROUP 6 MARKETING AND ADVERTISING

1
GROUP 6 MARKETING AND ADVERTISING

• GROUP MEMBERS
• 1. Xu Ying Zhang
• Afua Quayenortey
• Patricia Ngumbulu
• Chandima Kudalugodaarachchi
• The Marketing and Advertising division of
  petPRO, is basically in charge of identifying
  customers for petPRO, determining what customers
  need or want, planning and developing these
  products and services to meet their needs. The
  division is also responsible for advertising and
  promoting petPRO.

2
COMPANY PRODUCTS

• petPRO Industries is an independent producer of
  pet foods and provisioner/jobber of pet industry
  accessories based in Munchin, Saskatchewan,
  Canada.
• Pet foods includes Nutrival , Perform, and
  Protect packaged in different sizes.
• The accessories line manufactures pet toys,
  leashes, collars, beds, cages, transportation
  containers and grooming equipment.
• All these products are available at leading
  grocery outlets across Canada, such as Loblaws,
  ValuMart, e.t.c.

3
OUR PLAN

• As a team, we have decide to use a Marketing
  information systems that will promote, bring
  value and build a long- lasting relationship with
  customers.
• The systems include four main levels which are
  Strategic Level, Management Level, Knowledge
  Level and Operational Level. We are hoping these
  systems will support the plans we have in
  marketing and advertising our products and
  services.
• We are aware that advertising objectives should
  be consistent with the marketing plans, i.e.
  should compile with what the marketer is willing
  or able to spend.
• We are thinking about marketing petPRO products
  and services on the internet, possibly on those
  annoying pop up ads that just wont go away, and
  definitely on TV and newspapers. Also part of our
  marketing plans will be based on the researches
  done in order to meet our customers needs.

4
OUR MISSION

• Our mission is to bring value and build a
  long-lasting relationship with customers so well
  that petPRO is your ONLY choice when it comes to
  your pet. We are so sure you will like our
  products that we offer a 100 money back
  guarantee.