Radio Comes of Age

1
Radio Comes of Age

• Chapter 21

2
New Terms

• Airwaves
• Radio audience
• Tune in
• What terms are now common because of the internet?

3
How does the media influence your experience?

• Print Newspapers
• Audio Radio
• Video TV

4
Case Study - Print

• Dave Matthews Band Review of the latest CD.
• DMB fans remain some of the most loyal and
  passionate of any band, and the interaction
  between the band and the audience is a highlight
  of this package. The musicianship remains for the
  most part excellent, and if youre a DMB fan,
  there is enough quality new material here to
  warrant getting this package, but the first Red
  Rocks still remains the definitive DMB live
  record. For those wondering how much live DMB is
  too much, this will again leave you wondering
  where to draw the line.

5
Case Study - Audio

• While you listen to this song,
• Write in your notebook
• How this makes you feel?
• What do you see?
• What person likes this music?
• What kind of MTV video would this be?

6
Case Study - Video

• Watch this video.
• Describe what you see that print and audio could
  never describe.

7
Case Study II - Print

• Louis Armstrong
• Armstrong's trumpet offers energetic solos and
  silky support behind Ella. "Gee Baby Ain't I Good
  to You" opens with a bubbly Armstrong solo and
  ends with a flourish of Ella's vocals and
  Armstrong's horn. The intensity builds with each
  chorus of "I Won't Dance" as a delicate
  Fitzgerald intro gives way to conversational
  interplay, impromptu harmonies, and inspiring
  asides. The big band moves in for "It Ain't
  Necessarily So" After Armstrong's majestic
  trumpet intro, Ella adds terrific scat choruses
  and Satchmo even makes the word "abdomen"swing.
  Just try not to smile as the pair merrily rolls
  through "A Fine Romance." As is the standard
  recipe on most of the album, Peterson and band
  pick up the intensity while Ella and Louis trade
  barbs heading toward a rousing finish.
  Fitzgerald's relaxed opening to "Stompin' at the
  Savoy" shows no hint of the fire to come. Ella
  scats marvelously showing range and humor,
  Armstrong follows with furious trumpet blaring,
  and when he contributes his off-the-cuff lyrics,
  you can hear Ella holding back the laughter. The
  mournful intro to "A Foggy Day" proves Armstrong
  could still sing it straight with his wonderfully
  unique phrasing. Peterson supplies some of his
  most tasteful and restrained support throughout,
  and the rapport between the two leaders is
  nothing short of magical.

8
Case Study - Audio

• While you listen to this song,
• Write in your notebook
• How this makes you feel?
• What do you see?
• What person likes this music?
• What kind of MTV video would this be?

9
Case Study - Video

• You are a producer of videos for airplay on MTV.
• Describe the video you would create for this
  song.
• One page paper
• Story board type
• Full color print of one scene and a paragraph
  description of the rest of the video
• USE THE BOOK
• DUE TOMORROW