Demystifying Integration

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Demystifying Integration
Track IT Executives

• Regev Yativ
• Magic Software Enterprises Inc.

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Safe Harbor Statement
Safe harbor statement under the Private
Securities Litigation Reform Act of 1995 This
presentation may contain forward-looking
statements including but not limited to
statements concerning the potential market for
our existing service offerings and future
offerings. All of our forward looking statements
involve risks, uncertainties and assumptions. If
any such risks or uncertainties materialize or if
any of the assumptions proves incorrect, our
results could differ materially from the results
expressed or implied by the forward-looking
statements we make. The risks and uncertainties
referred to above include - but are not limited
to - risks associated with possible fluctuations
in our operating results and cash flows, rate of
growth and anticipated revenue run rate, errors,
interruptions or delays in our service or our Web
hosting, our new business model, our history of
operating losses, the possibility that we will
not remain profitable, breach of our security
measures, the emerging market in which we
operate, our relatively limited operating
history, our ability to hire, retain and motivate
our employees and manage our growth, competition,
our ability to continue to release and gain
customer acceptance of new and improved versions
of our service, customer and partner acceptance
of the AppExchange, successful customer
deployment and utilization of our services,
unanticipated changes in our effective tax rate,
fluctuations in the number of shares outstanding,
the price of such shares, foreign currency
exchange rates and interest rates. Further
information on these and other factors that could
affect our financial results is included in the
reports on Forms 10-K, 10-Q and 8-K and in other
filings we make with the Securities and Exchange
Commission from time to time. These documents are
available on the SEC Filings section of the
Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc.
assumes no obligation and does not intend to
update these forward-looking statements, except
as required by law.
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Regev Yativ President and CEO Magic Software
Enterprises Americas
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Agenda

• All About Magic Software
• Integration Case Study
• Out Of The Box Integration
• Adding Value Through Integration

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All About Magic Software Enterprises
Magic Software Enterprises Ltd. (NASDAQ MGIC) is
a leading provider of application platforms and
business and process integration solutions.
Magic Software has offices in 10 countries and a
presence in over 50, as well as a global network
of ISVs, system integrators, value-added
distributors and resellers, consulting and OEM
partners.

• INDUSTRY Computer Software
• EMPLOYEES 500
• GEOGRAPHY Global
• USERS 45
• PRODUCT(S) USED Salesforce CRM SFA Enterprise
  Edition, Sales Analytics, AppExchange
  application iBOLT SE for Salesforce.com

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Analyst Coverage position of Magic Software
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Magic Software as an Integration Case Study

• The Challenge
• Magic Software operates through 10 offices and
  thousands of partners, present in 50 countries
• Public, NASDAQ since 1991 MGIC
• Using Many Different Legacy CRM systems
• The Business Need
• Improve management control
• Visibility and monitoring of business activities
  
• Measuring effectiveness of global marketing
  campaigns
• Increase staff productivity
• Free sales staff to focus on sales not
  administration
• Eliminate double entry and duplicate work and
  ensure data integrity
• Save time by automating repetitive tasks

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CRM-On-Demand Generational ModelTrends and
Drivers
Source Gartner, CRM on Demand The Myth and
Promise of No Software, March 2006
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The Integration Challenge

• Integrating Salesforce.com with 5 different core
  business applications
• SAP
• Web Shop
• Licensing
• Credit Card Collection
• Customer Portal
• While taking into consideration
• Time
• Cost
• Risk

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Two Sets of Needs

• Perceived Business Needs
• Time to Market
• Real Time Processes
• Enhanced Customer Experience
• Underlying IT Requirements
• Security
• Transactional Integrity
• Operational Integrity
• Reliability, Scalability, Extensibility

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(No Transcript)
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What did we achieve?

• Cost Savings
• Enhanced customer service
• Business Agility Efficiency
• Online interaction with personalized information
• Ability to cross-sell and up-sell as part of the
  process
• Eliminate errors
• Real time monitoring

KPIs of the project
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How did we achieve it?

• iBOLT Business Integration Suite highly
  productive, graphic flows, drag, drop,
  configure.
• Fast, simple and minimal risk
• Business-oriented configurable components
• Ready made and tested IT to serve business
  functionality
• Future proof
• Immediate ROI
• Eliminate double entry and duplicate work
• Save time by automating repetitive tasks
• Cut operational costs

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Business-oriented implementation - Almost no
code! No special hardware!
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Build. Manage. Share. What did we learn ?

• Data Synchronization is only the first step
• Have INFORMATION not just DATA
• Integration provides an opportunity for more
  value and revenue generation
• Automating additional business processes
• Renewal of MS
• Promotion of new products
• Commission to sales people
• The impact on the business
• Lower cost of sales
• Forecasts are more predictable, scalable,
  available
• Better understanding of customers buying habits

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Summary

• Integration a business opportunity
• Use a platform writing custom code is not
  scalable
• Focus on What you need and not How to do it
• No need to reinvent the wheel or buy new hardware
• Accelerate implementation time, enhance customer
  experience
• Ensure the basics
• Security
• Operational integrity
• Transactional efficiency

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• Thank You
• See you at our booth 458

• A Salesforce.com certified partner
• Proven technology with over 20 years of
  experience
• Thousands of customers worldwide
• Wide network of channel implementation partners
• Recognized by the leading industry analysts
• Global presence references

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Customer Hero Lori McCartin
Regev Yativ, President and CEO of Magic Software
says calling Lori McCartin a hero is no
exaggeration. She champions Salesforce.com within
the organization, a real power user. Her tireless
energy and innovative ideas for integrating
Salesforce.com within all of our business
processes and systems has added real value to our
operating performance and to her customers and
partners.
Famed Statistics Manages over 70 Partner
Relationships Integrates 7 apps with
Salesforce.com Apps Downloaded iBOLT
Integration Suite
Lori McCartin Magic Software Enterprises Director
of Channel Sales
Sessions Integration Demystified