Demystifying Fundraising

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Demystifying Fundraising

• And whats in it for you!

Janet Turcot Vukovic Senior Development
Officer Faculty of Health HNES403 jvukovic_at_yorku.c
a
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• Overview
• Fundraising the basics
• Understanding the landscape
• Recognizing the possibilities

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Why Fundraising in the Faculty ?

It brings additional financial resources into
the Faculty to advance our academic programs.
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• WHO BENEFITS?
• The Students, Faculty members, and the Programs
• HOW?
• Scholarships and Bursaries
• Research funding,
• Project funding,
• Chairs,
• Equipment,
• Space

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Definitions and Jargon

• Advancement -gt Strategy
• Advancing the strategic priorities of the
  Faculty
• Development - gt Process
• A process which engages and involves supporters
  in our dreams, activities and service.
• Fundraising -gt Action
• Deliberate and thoughtful community building
  actions and activities which allow people to
  invest in what they value.

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• WAS
• York University Foundation
• Ten Year in existence - Raising funds to support
  York U.
• Power of 50 Campaign .. 207 Million Success
  Story
• NOW York U. Division of Advancement
• As of May 1, 2011 gt
• Mainly an administrative change integrating
  alumni relations, advancement services and
  fundraising activities
• -gt Greater efficiencies
• -gt Greater effectiveness
• -gt Centralized - Decentralized

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Canadian Giving

• How many registered charities exist in Canada?
• A. 60,000
• B. 70,000
• C. 80,000

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Canadian GivingStats Can 2007

• 10,000,000,000 received ?12
• 10 of donors gave 62 of money received

Number of donors ? 4.3 Value of donation
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Canadian Giving

• Percentage of donations received in Canada by
  sector Stats Can 2004
• 42 Religious Organization
• 18 Health and Hospital Organizations
• 10 Social Service Organizations
• 6 Grant-making and Volunteerism Organizations
• 3 Education and Research
• 20 Other (international, environment, arts
  culture, law advocacy, etc)

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GIVING TRENDS

• In the 90s

Last Decade
Currently
Giving to an INSTITUTION
Emphasis is more on the IMPACT than on the
Project itself
Giving to a PROJECT of an Institution
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• People dont want to buy a quarter inch- drill,
• they want a quarter-inch hole.

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REASON FOR GIVING

• Compassion for those in need
• Wanting to help a cause in which they believe
• Contributing to the community
• Direct link to the cause (personally afflicted by
  or know someone who is affected, business
  interest)

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Reasons WHY people DONT give

• Did not like HOW they were asked
• Do not believe the donation would be used
  efficiently
• They were NOT asked !!!!

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• Is there a special breed of people who like to
  ask for money?
• NO

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Do I like to ask for money?
Getting the RIGHT people together with common
focus interested in solutions to common
issues POINTING out the role money plays - gt
the common goal HELPING people, foundations,
corporations see that there is a role for them to
play YES, I DO like to ask for support, and it
doesnt feels like asking for money!
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THE PROCESS
TIME
BUILDING TRUST
BUILDING UNDERSTANDING
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What is Fundraising ?

• Its about people and relationships
• Its about trust
• Its about understanding and managing
  circumstances
• Its about timing
• Its about making a difference
• Its a TEAM activity

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WHO is on the Team

• President Dean . York U
• Faculty of Health
• Faculty Member . The project, research,
  focus area
• Senior Development Officer The facilitator

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YOUR ROLE ON THE TEAM

• Identify potential prospects for your projects
  and priorities
• Engage the SDO in the planning of your projects
  help present the So What factor.
• Accompany on calls
• Assist in donor recognition activities and
  accountability
• Give It entitles you to ask

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The Donor Pyramid
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THE TOP PROSPECTS

• ALUMNI
• FACULTY STAFF If we arent supportive, why
  should others be?
• INDIVIDUALS with whom we have a relationship
  believe in us, believe in what we are doing
• CORPORATIONS and FOUNDATIONS with whom we have a
  relationship shared interest and focus, to be
  good corporate citizens.

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What is Fundraising ?

• Its about showcasing a vision
• that addresses a compelling need
• To someone of financial capacity who cares
• and
• Providing them with the opportunity
• to get involved.

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Not Rocket Science . Maybe an ART
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What a good fundraiser sees once a gift is given
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OUR UNIQUE OPPORTUNITY

• Faculty of Healths focus is on peoples
• well-being (lifespan, healthy, diseased,
• in the norm, outside the norm, physical
• health and mental health, human rights, ..)
• All have an interest in Health
• everybody is affected
• everybody has a story
• everybody is looking for solutions.
• The So what factor is very meaningful

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Truisms

• Fundraising is a team activity
• It is about relationships, not money
• The donor is not an ATM a donor is someone who
  believes in you

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Truisms

• It takes time.
• People actually want to say yes.
• Always remember to say thank you again again.
• If you dont ask, you wont get

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• Never doubt that a small group of thoughtful
  people can change the world,
• indeed its the only thing that ever does.
• Margaret Mead
• Talent wins games, but teamwork and intelligence
  wins championships.
• Michael Jordan