Chapter 11 Team Wiki

1
Chapter 11Team Wiki

• Jen Ruzzi
• Katie Alexo
• Greg Friedrich
• Erin McCarthy

2
UK

• Whats the article about
• Most Efficient Path to Customers
• Single Point of Accountability
• Build to Order
• Low Cost Leader
• Standard-based Technology
• How it relates to the chapter
• Provides great customer service
• Direct distribution
• Time Utility When the customer wants to buy,
  24/7/365 purchasing
• website
• Place Utility Where the customer wants to buy,
  website
• Builds a great relationship with their customers

3

• Who Are you Gonna Click to Call?
• Whats the article all about
• shopping cart abandonment is becoming a huge
  issue and it needs to be
  solved
• 66 -90 shopping cart abandonment
• Consumers enjoy going to retail stores
• Consumers still like the idea of the "bricks and
  mortar" store
• Solution Customers can talk to sales
  representatives online (click to call) ACAu
  offers this type of service
• How it relates to the chapter
• Shopping cart abandonment, as defined in the book
  on page 299, is leaving a basket before a sale is
  completed.
• How current websites are able to correct the
  situation..

4
Web Bots

• Why we Picked the Article
• eCRM-solving customer problems and satisfying
  their needs and wants Shopping cart
  abandonment-leaving a shopping basket before
  purchase
• What the Article is all about
• Web Bots enhance self serve experience"mimic
  human shopping habits, makes recommendations and
  reduces costs
• How Article Relates to Chapter
• Virtual learning agent system improves customer
  relationship
• Communicates directly with customer and convert
  1st time buyers into lifetime customers
• Increases view to buy rates and decreases
  shopping cart abandonment

5
Record Numbers Go Online Shopping Traditional
Companies Turning ETailers

• Whats the article about
• Pressures facing etailers
• Amazon.com- one of the pioneers of etailing
• Etailing creates the need for costly facilities
• Amazon.com tripled its earnings in the 3rd
  quarter of the current year
• Brand loyalty more important
• In 2004, Americans spent 144 billion online
• How it relates to the chapter
• 3rd Significant transformation in the retail
  industry
• 70 of etailers are bricks-and-clicks
  (multi-channel distribution strategy)
• In 2003, an estimated 55 of revenues are from
  internet sales
• Retailers must make a number of key decisions
• Benefits vs. Costs of going online

6
Resources

• http//wwp.greenwichmeantime.com/time-zone/europe/
  uk/website/stores/dell-computer-uk/index.htm pg
  281-282
• http//www.prnewsnow.com/PR20News20Releases/Tech
  nology/Telecommunications/Who20You20Gonna20Clic
  k20To20Call... Pg 299
• http//archives.cnn.com/2000/TECH/computing/02/14/
  bots.idg/index.html pg.299, pg. 301-302
• http//www.cnn.com/2004/TECH/12/23/spark.etailing/
  index.html pg. 297-299