The Media

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The Media

• Publicity
• IBM Chess Game
• Taco Bell purchase the Liberty Bell
• Van Gundy coaching in WNBA

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Media Myths

• The reporter is my friend
• Treat all media as if they work for 60 minutes
• off the record does not exist
• Dont conceal info that can be found elsewhere
• Beware of repeat questions

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Media Myths (cont)

• Dont be afraid of no comment
• Silence is golden
• Dont need to answer the question answer a
  different question
• Reporters facts are not always right
• Interview is not over until?

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Stiers concepts

• Damage control is necessary when negative P.R. is
  reported
• Admit mistakes never try to cover up
• Provide written releases
• Keep public informed
• Keep responses to questions brief
• Think twice about criticizing another person

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News Conference

• Use only for special situations
• Schedule appropriately
• Advance notice
• Proper facility
• Fact sheet
• Confirm
• Start and end on time
• Provide for Q A

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Public Relations

• involves everything that influences the image of
  the program in the mind of various constituencies
  and publics
• Stier, 2002

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PR

• Attitude and process
• Good program
• Personal contact
• Work w/news media
• Public speaking
• Public demonstrations

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???

• Who are your best people for PR?
• Who are you worst?

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Other areas of PR

• Facilities and equipment
• Mascots
• Performer
• Costume
• Support

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Other areas of PR

• Image and distinctive design
• Packaging
• Products and facilities
• Must be functional
• Aesthetics

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Decisions in PR

• KISS
• Signage virtual
• Advertising creep
• Exposure check next big sporting event
• Motion displays vs. static displays

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Signage

• Promotional sign
• Fun and enjoy
• Non-profit nature
• Money raised goes to

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Signage

• Educational
• Persuasive
• Directional
• Dont forget to get permission
• Remove signs when complete

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Home Event Promotions

• Stadium signage
• Seat signage
• Trophy cases, Hall of Fames
• Promoting successful teams
• Unusual promotional contests
• Punt, pass, kick
• Lay-up, free throw, 3 pt., half-court shot
• Others?

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Flops

• Chicago Bulls million dollar shot
• Hole n One
• Baltimore Ravens sack Pizza Hut
• Rams touchdowns 1 off pizza
• Others?

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Ideas

• Premiums and gifts
• Personal examples

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