Actionable Business Intelligence for Convention Centers

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Actionable Business Intelligence for Convention
Centers
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Accurate Traffic Flow Monitoring Key Business
Intelligence
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Analyze Traffic Patterns Optimize Decisions
ZON TRAFFIC PER HOUR
IN
OUT
PRESENT
14 10 4 10 8 2 16 9 7
15 12 3 18 14 4 21 11 10
20 15 5 20 18 2 27 13 15
28 19 9 25 19 6 40 23 18
31 23 10 35 21 14 48 21 24
EXHIBIT HALL
GRAND BALLROOM
GREAT AMERICA
BETWEEN 1200 PM 200 PM
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The zonflo Offering
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The zonflo Offering
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The zonflo Offering
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The zonflo Offering
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The zonflo Offering
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Unique Benefits Actionable Intelligence
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Unique Benefits Actionable Intelligence

• Manage energy costs by moving climate controls
  where they are needed most
• Measure the effectiveness of marketing and
  promotional success for the event and compare it
  to previous years results
• Compare events over different periods trends
  analysis compare different events analyze
  seasonality
• Offer a valuable service to your event planners
• Be more credible with your important
  constituencies (hotels, other)
• Potential profit center

• Get accurate numbers for attendance, no reported
  numbers from event planners who rely on
  registration (no attendance) or extrapolations
  based on inaccurate human counts
• Be able to analyze space usage trends on an
  hourly, daily or multi-day period (people present
  at any area)
• Use real time information to assist operations
  staff planning and management security,
  cleaning, food service, etc.
• Identify high traffic areas and adjust resources
  to maximize the event planners satisfaction
• Improve upon floor and security schedules to be
  inline with visitor volume

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Unique Benefits Actionable Intelligence

• Get accurate attendance data!
• Save on human counters, which are inaccurate
  anyway
• Understand variance between registration and
  attendance
• Get access to real-time data (as well as
  historical) via web or email alerts
• Web access to multiple authorized users at the
  center or home office
• Understand attendance pattern (how many people
  came and stayed for the whole event, one day,
  just one morning, etc)
• Measure the success of certain breakout sessions
  (how many people attended and stayed throughout)

• Understand attendance per hall/room for any time
  period slice (down to 15 minutes)
• Use trends to better plan event layout and
  exhibitor placement and pricing
• Evaluate hours of operations
• Analyze event attendance and traffic pattern over
  several periods for more effective marketing and
  planning
• Compare to previous years and same shows at other
  locations
• Measure the success of the dates of the show
• Offer a valuable and additional service to
  exhibitors
• Limited or no cost
• Incremental profit source

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Unique Benefits Actionable Intelligence

• Get true attendance numbers
• Web-based access to multiple users, reports, etc.
• Get real-time alerts, updates
• Better measure event success compare number of
  leads to total attendance and to traffic in
  exhibit, for any time period
• Compare to previous events use to better plan
  marketing, booth size, location and appearance,
  etc.
• Evaluate location in the show to other options
• Evaluate value of break out sessions
• Use historical trends and real time data for
  staffing level planning (throughout the event)

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The PassCheck Advantage
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The PassCheck Advantage
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The PassCheck Advantage
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The PassCheck Advantage
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The PassCheck Advantage
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Best-of-Class Reporting and Analysis Tool

• Live reports for all authorized users
• Real time counts can alert users via emails for
  immediate action
• Stores multiple years of data allowing for
  comparisons and trend analysis

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Best-of-Class Reporting and Analysis Tool

• Quick reports can be accessed with one
  keystroke
• Define a wide range of parameters and filters to
  provide actionable business intelligence

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zonflo Service Advantage

• Best-of-Class technology
• Customized to specific center needs and end users
• No capital outlay
• No ongoing service costs Zonflo responsible for
  maintenance and service
• Fast deployment 3-6 weeks installation,
  testing, user provisions, customer interface
  configuration
• Fixed monthly fee

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Proposal Sample Terms

• Center pays fixed monthly amount predictable
• Based on the average number of exhibitors per
  year
• Zonflo service charge calculation 75-100per
  exhibitor per event

• 85 events per year, 275 exhibitors per event
• zonflo monthly charge to Center 146K
• Event planner cost per event (before Center
  markup) 20.6K
• Center annual profit potential MEANINGFUL

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The Ultimate Value Proposition
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Tested and Used by the Best, Worldwide

• Unique approach to the traffic counting solution

• Proven deployments throughout the world

• 2,200 installations in 34 countries

• Malls, convention centers, retailers, museums,
  airports

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Actionable Business Intelligence for Convention
Centers