Intranet 2.0: From Concept to Launch

1
Intranet 2.0 From Concept to Launch
Presented by Tracie GildehausDirector of Portal
Business Applications tgildehaus_at_scottrade.com
2
About Scottrade

• Founded in 1980
• Online discount brokerage
• Home of the 7 trade
• 385 local branch offices nationwide
• Headquartered in St. Louis, Missouri
• Scottrade Center
• Visit us at www.scottrade.com

3
The essentials of launching an intranet

• Understanding the business
• Knowing your culture
• Achieving early user adoption

4
Understanding your business

• Research
• Know the business
• How does your intranet fit into your
  organization?
• Conduct an intranet health check
• Define system limitations, constraints or
  dependencies
• Analyze the gaps
• Measure its potential this will be your
  business case and ROI
• Define your intranet strategy
• What are your goals?
• Do your goals align to business strategic
  objectives?
• Enterprise 2.0
• Understand which 2.0 features will enhance the
  business its a fad without a strategy

5
Understanding your business

• Product Selection
• You want a product and design that make your
  company more efficient and effective
• Portal steering committee
• Partner with IT and business analysts
• Create a product scorecard
• Vendor
• Employee
• Develop a Value/Level of Ease Matrix based on
  product out-of-the-box functionality

6
Product scorecard
7
Level of ease matrix

• Determine
• Low-hanging fruit (low value, high ease)
• Quick wins (high value, high ease)
• Big hitters (high value, low ease)
• Money sinks (low value, low ease)

8
Knowing your culture

• Who is your target audience?
• Conduct interviews, day-in-the life scenarios
• How Web savvy are they really?
• Gen Y vs. Boomers
• Diffusion of innovation
• How does your organization handle change?
• Target laggards and early adopters
• Communication and training
• Deployment full meal or bite-sized pieces?

9
Achieving early user adoption

• Collaboration makes a better product and reduces
  cost
• Build it together and they will come!
• Conduct peering sessions
• Design in phases card sorting, usability,
  prototypes
• User Acceptance Testing - Gut check!

10
Create adoption and communication strategies

• Brand your new product
• Communicate the benefits and value
• Create a hook and build anticipation
• (WIIFM) Whats in it for me?
• Life made easy
• Be interactive and fresh!
• Movie trailers
• Virtual walk-through

11
Out with the old
12
In with the new!
13
In with the new!
14
Deployment Strategy

• Have a strong training and communication
  strategy
• Rally the laggards!
• To gauge user adoption and potential bugs
• Run parallel intranets
• Conduct a planned outage

15
Best Practices

• Understand the business
• Know your culture
• Achieve early user adoption
• Get laggards on board EARLY!

16
Wrap up

• Great references
• Web 2.0 Wikinomics by Don Tapscot
• Web sites/blogs
• Yahoo and Google user experience blogs (Google
  it)
• Jakob Nielsen - www.useit.com
• www.boxesandarrows.com