Agenda

1
Microsoft Software Assurance
2
Software Assurance

• The purpose of this presentation is to
• specify what Software Assurance is
• explain how it is acquired
• look at what the benefits are
• See how those benefits are accessed

3
Agenda

• What is Software Assurance?
• How Software Assurance addresses customer needs
• Sales value messaging
• Software Assurance benefits
• How benefits are delivered

4
What is Software Assurance?

• Its software maintenance
• Buy with the licence Open and Select
• Included in the agreement Open Value and EA

5
How Much Customers Pay

• APPLICATIONS Software Assurance 29 New
  Licence per year
• SYSTEMS Software Assurance 29 New Licence per
  year
• SERVERS Software Assurance 25 New Licence per
  year

6
What Customers Want

• Customers have told us they want
• Training and tools to make deployment and
  management easier
• User productivity
• Easier budgeting
• Access to technology that gives them a
  competitive edge

7
Sales Opportunity

• SA enhancements provides a predictable and
  regular revenue stream
• Technical Support to help sell your services
• Encourage customers to deploy the latest software
• Manage the benefits for your customer

8
Software Assurance Renewal Timeframes
9
Benefits for the Desktop
10
New Version Rights
Desktop Productivity
Gives access to new releases of software versions
as they become available during the agreement term

• Helps customers maintain a business edge with the
  latest technology
• Install at your own pace
• Never have to buy a new licence when migrating to
  new versions during agreement
• Saves on newest technology

Available for all agreement types
11
Spread Payments
Desktop Productivity
Ability to spread out payments annually

• Reduces initial capital investment
• Enables budget forecasting up to three years in
  advance

• Available in Open Value, Open Value Company Wide
  Subscription, Select,
• Select SAM, Select Academic, Campus, School
  Enterprise and Enterprise
• Subscription Agreements

12
Home Use Program
Desktop Productivity
Employees receive rights to Microsoft Office
System products to install on their home
computers for both personal and business needs

• Provides added flexibility for those who choose
  to work at home
• Enhances employee productivity
• Ensures compatibility of documents created at
  work and at home

Available in Open, Select, Open Value, Select
SAM, Open Value Company Wide Subscription,
Enterprise Enterprise Subscription Agreements
Microsoft Office System include Microsoft
Office Suite, FrontPage, InfoPath, OneNote,
Project, Publisher, and Visio
13
Employee Purchase Program
Desktop Productivity
Discounts on dozens of Microsoft products for
employees personal use

• Provides an excellent employee benefit, with up
  to 30 savings off ERP
• Increases flexibility and productivity

Available for Select SAM, Open Value Company
Wide Subscription, Enterprise Enterprise
Subscription Agreements Note Not available for
Academic or Campus/School Agreements
14
TechNet Online Concierge Chat
Desktop Support
Online Concierge Chat assisted search sessions
and self-help through premium content Web site
access

• Provides most up-to-date IT information
• Increases efficiency for finding solutions
• Facilitates software deployment

Available for Select SAM, OV Company Wide
Subscription and Enterprise Enterprise
Subscription customers only
15
Desktop Deployment Planning Service
Desktop Support
Helps Select SAM and Enterprise customers to
execute a thorough desktop deployment project

• Supplying the necessary analysis, business case,
  process and technical procedures
• Enables customers to maximise the return on their
  desktop-deployment investments

Available for Select, Select SAM, Enterprise
Enterprise Subscription Agreements
16
Information Work Solution Services
Desktop Support
Enables customers to get more from applications
and increase the capabilities of their IT
infrastructure

• One-day Information Work Value Discovery Workshop
  (2 training vouchers)
• One-day Information Work Architecture Design
  Session (4 training vouchers)

Available for Open Value family programme
customers only
17
Extended Hotfix Support 2006
Desktop Support
. . .
Customers with Premier Support agreements can now
enter into Extended Hot-fix Support Agreements
(EHSA) as hot-fix issues arise

• No-charge Problem Resolution Support is limited
  to products currently covered under Microsoft's
  mainstream support lifecycle policy
• Customers must sign an Extended Support agreement
  at the time they request the hot-fix
• To qualify, Software Assurance is required on all
  customer products

Available in Select SAM and Enterprise
Enterprise Subscription Agreements
18
24x7 Problem Resolution Support
Desktop Support
Business-critical 24x7 phone support for all
Microsoft Server products, Microsoft Windows, and
Microsoft Office System products, in addition to
unlimited web support for all SA-covered
Microsoft Server products

• 24x7 phone support based on licence expenditure
• Option to trade SA incidents for Premier
  incidents for higher service levels
• SA required on all MS products including CALs
• All incidents expire when Software Assurance
  cover ends

Available in Open, Select, Academic Open
Select, Select SAM, Open Value, Open Value
Company Wide Subscription, Enterprise
Enterprise Subscription Agreements
Open is eligible for the spend-based phone
incidents, but not for unlimited phone support or
'base' phone support.
19
Windows Preinstallation Environment (WinPE)
Desktop Tools
Tool based on Microsoft Windows XP Professional
that speeds deployment through automation

• Allows companies to build custom solutions
• Increases productivity by running Windows setups,
  scripts, and imaging applications
• Helps keep desktops updated

Available for Select SAM, Open Value Company
Wide Subscription, Campus, Schools Academic
Select SAM and Enterprise and Enterprise
Subscription Agreements
20
Corporate Error Reporting
Desktop Tools
Gives customers control over what data is sent to
Microsoft

• Provides a clear and easy to use view of their
  error data
• Maps solutions to crashes
• Identify which systems are failing and why
• Connect to up-to-date knowledge and fixes
• Actionable information when escalation is required

Available for Select SAM, Open Value Company
Wide Subscription, Campus, Schools Academic
Select SAM, Enterprise Enterprise Subscription
customers only
21
Enterprise Source Licensing Program
Desktop Tools
Gives eligible customers with 1,500 or more
licensed desktops access to Microsoft Windows
source code for internal development and support

• Promotes performance tuning to adjust and perfect
  systems and related applications
• Improves debugging, making it faster to rectify
  and protect against viruses and other computer
  hazards
• Helps perform security audits and maintain
  security

Available for Select SAM, Enterprise
Enterprise Subscription Agreements Note
Academic customers use the Microsoft Research
Source Licensing Programme
22
Windows Vista Enterprise
Desktop Tools
Windows Vista Enterprise is the optimised
operating system for global deployment. It
provides tools that enable customers to

• Protect enterprise data and intellectual property
  at the PC level
• Data protection with 'Secure Start up'
• Provide full encryption of the system volume
• Create, deploy and manage one hard-drive disk
  image worldwide
• For every Windows licence covered by Software
  Assurance (SA), customers are entitled to one
  Windows Vista upgrade licence

Available in all agreement types
23
Windows Virtual PC Express
Desktop Tools
Virtual PC allows customers to run multiple
PC-based operating systems simultaneously on one
workstation

• Enables customers to maintain compatibility with
  legacy applications, while safely migrating to a
  new operating system
• Saves reconfiguration time, so IT support,
  development and staff training can work more
  efficiently

Available in all agreement types
24
Windows Fundamentals For Legacy PCs
Desktop Tools
Microsoft Fundamentals for Legacy PCs helps
customers to extend the life of their legacy PCs
when replacement is not an option.

• Enables customers to make their legacy PCs as
  secure and manageable as their Windows XP Service
  Pack 2 desktops
• Enables a smooth migration path to Windows XP and
  Windows Vista
• Improves the security of desktops for
  line-of-business workers
• Provides customers with a Windows-based
  alternative for repurposing legacy hardware and
  improving the total cost of ownership of these
  machines

Available for Select SAM, Enterprise
Enterprise Subscription customers only
25
eLearning
Desktop Training
Desktop training for employees on Microsoft
software

• Offers self-paced instructional modules that can
  be conveniently accessed at their own PC, even
  offline
• Gets them up to speed quickly on new products
• Updates employee skills with latest knowledge

Available in all agreement types
26
Training Vouchers
Desktop Training
Instructor-led courses on Microsoft products at
certified training facilities

• Provides accurate, up-to-date information to help
  workers take advantage of technology
• Improves productivity
• Reduces training costs

Available for Select SAM, Open Value, Open Value
Company Wide Subscription, Enterprise and
Enterprise Subscription Agreements Not
available for Academic or Campus/School Agreements
27
Benefits for Servers
Servers
28
New Version Rights
Servers Productivity
Gives access to new releases of software versions
as they become available during the agreement term

• Helps customers maintain a business edge with the
  latest technology
• Allows customers to install at their own pace
• Never have to buy a new licence when migrating to
  new versions during agreement
• Saves on newest technology

Available for all agreement types
29
Spread Payments
Servers Productivity
Ability to spread out payments annually

• Reduces initial capital investment
• Allows budget forecasting up to three years in
  advance

Available in Open Value, Open Value Company
Wide Subscription, Select, Select SAM, Select
Academic, Campus, Schools, Enterprise
Enterprise Subscription Agreements
30
24x7 Problem Resolution Support
Servers Support
Business-critical 24x7 phone support for all
Microsoft Server products, Microsoft Windows, and
Microsoft Office System products, in addition to
unlimited web support for all SA-covered
Microsoft Server products

• 24x7 phone support based on licence expenditure
• Option to trade SA incidents for Premier
  incidents for higher service levels
• SA required on all MS products including CALs
• All incidents expire when Software Assurance
  cover ends

Available in Select, Select SAM, Open Value,
Open Value Company Wide Subscription,
Enterprise Enterprise Subscription Agreements
Open is eligible for the spend-based phone
incidents, but not for unlimited phone support or
'base' phone support.
31
TechNet Plus
Servers Support
Access to Web-based support with Online
Concierge, premium content, plus Managed
Newsgroup Support, and TechNet Plus Subscription
Media

• Provides extensive up-to-date IT information,
  service packs, hot-fixes, and more
• Gives access to managed newsgroups
• Offers monthly access to for tools, utilities,
  drivers, articles
• Increases efficiency for finding solutions

Available in Open Value, Open Value Company Wide
Subscription, Select, Select SAM, Campus,
Schools, Academic Select SAM, Enterprise
Enterprise Subscription Agreements
32
Extended Lifecycle Hotfix Support 2006
Servers Support
. . .
Customers with Premier Support agreements can now
enter into Extended Hot-fix Support Agreements
(EHSA) as hot-fix issues arise

• No-charge Problem Resolution Support is limited
  to products currently covered under Microsoft's
  mainstream support lifecycle policy
• Customers must sign an Extended Support agreement
  at the time they request the hot-fix
• To qualify, Software Assurance is required on all
  customer products

Available for all Agreement types
33
Microsoft Windows Preinstallation Environment
(WinPE)
Servers Tools
Deployment tool based on Microsoft Windows XP
Professional

• Speeds up deployment through automation
• Allows companies to build custom solutions
• Increases productivity by running Windows setups,
  scripts, and imaging applications

Available in Select SAM, Open Value Company Wide
Subscription, Campus, Schools, Academic Select
SAM, Enterprise Enterprise Subscription
Agreements
34
Corporate Error Reporting
Servers Tools
Gives Customers control over what data is sent to
Microsoft

• Provides a clear and easy to use view of their
  error data
• Maps solutions to crashes
• Identify which systems are failing and why
• Connect to up-to-date knowledge and fixes
• Actionable information when escalation is required

Available in Select SAM, Open Value Company Wide
Subscription, Campus, Schools, Academic Select
SAM, Enterprise Enterprise Subscription
Agreements
35
Cold Server Back-Up
Servers Tools

• The back-up server on which the software is run
  must be turned off except for
• Limited disaster-recovery testing of and patch
  management on the softwareor
• In the case of an actual disaster
• The disaster recovery copies of the software
  cannot be installed on a server in the same
  cluster as the production server

Available in all Agreement types
36
eLearning
Servers Training
eLearning training for employees on Microsoft
Windows Server, Exchange Server, and SQL Server

• Offers self-paced instructional modules that can
  be conveniently accessed at their own PC, even
  offline
• Get up to speed quickly on new products
• Updates employee skills with latest knowledge

Available for agreement types
37
Benefits Overview

• No increased cost for Software Assurance
• Availability varies by feature and region
• Worldwide audience

38
Desktop Offerings
Not available for Academic agreements. Open
eligible for the spend-based phone incidents, but
not eligible for unlimited phone support or
'base' phone support.
39
Server Offerings
Not included with Academic programmes
40
How does a customer obtain an invitation to MVLS?

• When a new Select or Enterprise agreement is
  signed, an MVLS invitation email is sent to the
  Notices correspondent. If there is no Notices
  correspondent for that agreement, the Primary
  correspondent is sent the email.
• The MVLS invitation email contains a registration
  id which grants the customer access to their
  agreements. (this registration id must be used
  within 90 days)
• The customer must follow the instructions
  included in the email in order to set themselves
  up with access on the MVLS web site.
• Log on using Passport Account
• Click link on email and enter registration ID
• Complete their profile details
• From August 28th, existing customers will obtain
  an email with registration instructions. Customer
  is required to follow these instructions in order
  to avail of the Software Assurance benefits that
  they are eligible for from September 1st

41
Licensing Agreement Reports

• Core component of Volume Licensing Services
• Access to agreement and license information via
  Summary of Agreements

42
Agreement Performance

• Helps customers stay abreast of license purchases
  vs. target over time (certain Select agreements)
• Graphical representationof progress vs.
  target(Agreement level)
• Break down ofeach Enrollmentcontributionto
  target

43
License Summary

• Consolidated view of licenses and upgrades
  ordered for an Enrollment Agreement
• LicensesStandard licenses
• One-Time UpgradesVUP, CUP, PUP
• Upgrade ProtectionMaintenanceUpgrade
  AdvantageSoftware Assurance

44
Orders

• Customer access to orders placed with Microsoft
  by their LAR for an Enrollment
• Arranged by LAR(if more than one)
• Access to line-itemdetail

45
Agreement Profile

• Pertinent details for each Agreement
• Contact info
• Start/End dates
• Price level
• Software AssuranceMembership (Yes/No)
• Volume LicenseProduct Keys

46
Accessing the benefits - Overview
Notices contact nominates/acts as Master Benefits
Administrator in MVLS
Master Benefits Administrator nominates BA for
each benefit
Benefits administrator assigns benefits to
employees (benefits contact)
email
MVLS
MVLS
Benefits contact receives email with confirmation
of benefit details and instructions
Benefits contact claims benefit
47

• Supporting the Customer

48
SA Support Centre

• The SA Support centre launched July 1, 2003.
• Location of contact centre is across 3 sites
• Support will be provided by Phone and email
• Support calls from Notices Contact Benefit
  Administrator
• There will be 21 free-phone numbers
• For UK Support call 0800 917 9016

49
SA Agent Role

• Key SA Value agent support functions
• Support customer in administrating their benefits
• Benefit specific support to be provided
  separately (e.g., TN, PSS, EPP, HUP)
• Passport queries on MVLS
• Login and walkthrough of MVLS
• Resending notice contact emails
• Adding a Benefit Administrator or assigning
  benefits
• MVLS troubleshooting
• Shipment status / fulfillment queries
• Routing benefit specific calls to other support
  centers
• Retracting or cancelling users

50
Benefit Specific Support

• TechNet centre for online concierge/general
  TechNet information
• Courseware for CPLS payment queries.
• End user centre for HUP/EPP queries
• PSS centres for server support or Tools
  e-Learning products

51
EOC Internal SA Team

• Specialized focus on SA
• Activities Include
• Explanation of benefits and triggers
• Support with data entry of assigned benefits
• Escalation point for SA support centre
• Generate requirements for future activity or
  change requests
• SA subject matter experts in EOC

52
Benefit Administrator Scenario
53
Software Assurance Physical Fulfillment
Mechanisms
54
Resources for Partners

• Visit the UK Partner website for updated Software
  Assurance information, including marketing
  toolkit and call scripts to assist sales teams
  contacting customers
• www.microsoft.com/uk/partner/licensingandcomplianc
  e/sa/
• Encourage your customers to visit the UK
  Licensing website for FAQ, customer ready guide
  and further licensing information
• www.microsoft.com/uk/licensing/sa