4.65.4L Modular Fords

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4.6/5.4L Modular Fords
THE MUSCLECAR WARS RETURN!
a feature event at the
a feature event at the
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WHAT ARE THE HOT ROD MAGAZINE DRAGS In the 60s,
the HRM Drags delivered the musclecar wars at
their finest. Riverside Raceway was the home of
some of the quickest and fastest doorslammers
battling for Ford, GM and Chrysler. It was such a
good idea that HOT ROD is bringing them back.
With the advent of new musclecars from Detroits
Big Three that re-kindle the muscle car wars, HOT
ROD has joined forces with Promedia, the
promoters of the National Mustang Racers
Association (NMRA), the National Muscle Car
Association (NMCA) and the LSX Shootout.
Cooperatively, were going to produce the HOT
ROD Magazine Drags as a feature event of the
Inaugural Nitto NMRA/NMCA All-Star Nationals on
August 6-9, 2009 at zMax Dragway. Bruton Smiths
four-lane drag strip is the host of this event
and as the premiere facility in the United States
today, were certain that the muscle car wars are
back, regardless of what youre hearing out of
Detroit. Your company has the opportunity to be a
sponsor of this event and be involved at the
ground floor of what is certain to be the first
time that Camaros, Challengers and Mustangs
battle it out head-to-head in order to determine
who has the strongest legion of fans. Join HOT
ROD as a sponsor of this first time event!
a feature event at the
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• FAST FACTS
• What The HOT ROD Magazine Drags
• What Is It Late-Model Muscle Car Wars
• When August 6-9, 2009
• Where zMax Dragway, Charlotte, NC
• Host NMRA and NMCA as a feature event of the
  Inaugural Nitto NMRA/NMCA All Star Nationals.
• Why GM vs. Ford vs. Mopar Cage Match
• What Cars Any four-position late-model muscle
  car from Ford (Mustang), Mopar (Challenger, 300,
  Charger, Magnum, Jeep Grand Cherokee including
  SRT8), and GM (any factory LS-equipped
  rear-wheel-drive car including Chevrolet Camaro,
  Trailblazer SS, Pontiac GTO and Pontiac G8)
• SPONSORSHIP MENU
• Presenting Sponsor SOLD
• Associate Brand Sponsorships (3)
• Ford Affinity - 12,000
• GM Affinity - 12,000
• Mopar Affinity - SOLD
• Class Sponsorships (2)
• Big 3 Heads-Up Challenge - 9,000
• Throwdown Bracket - 9,000

a feature event at the
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PRESENTING SPONSORSHIP The Presenting Sponsorship
of the Hot Rod Magazine Drags may be one of the
best values around! It provides a unique
opportunity to interact one-on-one with some of
the most avid, passionate, and brand loyal
automotive enthusiasts in the country!
BENEFITS Up to an 80 location for Sponsors
display at Event venue. Distributor may retail
sponsors products only. Sponsor Companys Logo
will be positioned as Presenting and included
with HOT ROD Drags logo. Logo in HOT ROD
Magazine editorial coverage as specified with HOT
ROD Drags logo. Minimum of (20) public address
announcements during the Event. Minimum (30)
banner placements at the Event venue (sponsor to
supply banners). Opportunity for premium items
for participants, product sampling, and giveaways
(some limitations may apply). Opportunity for
suite passes to Event to be used by your
companys VIPs. Opportunity to conduct product
seminars or demonstrations at Event venue.
Opportunity for placement of inflatable at Event
venue. Right to use 2009 HOT ROD Drags logo in
corporate advertising. Logo inclusion on
hotrod.com on Hot Rod Drags Event information
page. Opportunity to present award to event
winners. (Prize to be determined cooperatively
with HOT ROD Magazine staff.)
SOLD
SPONSORSHIP NET COST SOLD
a feature event at the
SPONSORSHIP OF HOT ROD DRAGS DOES NOT GUARANTEE,
INCLUDE OR IMPLY ANY EDITORIAL COVERAGE OF
SPONSORS DISPLAY, PRODUCT(S) OR SPONSORSHIP.
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ASSOCIATE BRAND SPONSORSHIP Associate Brand
Sponsorship of the Hot Rod Magazine Drags
provides a brand-specific performance parts
dealer to align with Ford, GM or Mopar
enthusiasts. Show your colors and support your
affinity brand as part of the HOT ROD Magazine
Drags!
BENEFITS Up to an 80 location for Sponsors
display at Event venue. Distributor may retail
sponsors products only. Minimum of (10) public
address announcements during the Event. Minimum
(12) banner placements at the Event venue
(sponsor to supply banners). Opportunity for
premium items for participants, product sampling,
and giveaways (some limitations may apply).
Opportunity for suite passes to Event to be used
by your companys VIPs. Opportunity to conduct
product seminars or demonstrations at Event
venue. Opportunity for placement of inflatable
at Event venue. Right to use 2009 HOT ROD Drags
logo in corporate advertising. Logo inclusion
on hotrod.com on Hot Rod Drags Event information
page. Opportunity to present award to event
winners. (Crate Engine requested specific
prizes to be determined cooperatively with HOT
ROD Magazine staff.)
FORD SPONSORSHIP NET COST 12,000 GM SPONSORSHIP
NET COST 12,000 MOPAR SPONSORSHIP NET COST SOLD
a feature event at the
SPONSORSHIP OF HOT ROD DRAGS DOES NOT GUARANTEE,
INCLUDE OR IMPLY ANY EDITORIAL COVERAGE OF
SPONSORS DISPLAY, PRODUCT(S) OR SPONSORSHIP.
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CLASS SPONSORSHIPS Class Sponsorship of the Hot
Rod Magazine Drags provides your company the
opportunity to support either the Big 3 Heads-Up
Challenge class or the Throwdown Index class. In
both classes, first round challenges will be Ford
vs. GM vs. Mopar. Root for your favorite.

• BENEFITS
• A 20x20 display in the HOT ROD Magazine Drags
  midway at the Nitto Tires NMRA/NMCA All Star
  Nationals.
• Right to use HOT ROD Magazine Drags Class
  Sponsor logo in corporate advertising.
• Minimum of (3) public address announcements
  during each day of the event.
• (2) Banner placements trackside (minimum).
  Banners must be supplied by sponsor and
  incorporate class sponsorship name as well as HOT
  ROD Magazine Drags logo.
• Opportunity for product sampling and giveaways
  (some limitations apply).
• Logo on participant T-shirts
• Logo in HOT ROD Magazine editorial coverage.
• Class sponsor award will include class sponsors
  logo.
• Opportunity to brand identify class participant
  vehicles with side window decal (sponsor
  supplied).
• Sponsorship contributes to cash prizes to top
  competitors. Gift certificates and other prizes
  that sponsor chooses to include must be supplied
  by sponsor.
• Classes available for sponsorship include

BIG 3 HEADS-UP CHALLENGE 9,000 THROWDOWN
INDEX 9,000
a feature event at the
SPONSORSHIP OF HOT ROD DRAGS DOES NOT GUARANTEE,
INCLUDE OR IMPLY ANY EDITORIAL COVERAGE OF
SPONSORS DISPLAY, PRODUCT(S) OR SPONSORSHIP.
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COVERAGE BY HOT ROD With 7.4 million monthly
readers, HOT ROD is the leading performance
automotive media brand. With 360-degrees of media
platform, coverage and promotion of The HOT ROD
Magazine Drags will deliver the audience that our
sponsors expect and value far greater than the
sponsor expense.

• MEDIA COVERAGE AND PROMOTION
• Promotional Edit Roddin at Random and/or World
  of HOT ROD in the April through September issues.
  The focus here would be rules, sponsors, the vibe
  of the event and the participants planning on
  attending.
• Editorial Announcing Event In our standard
  fashion, HOT ROD magazine will have a 4-page
  article in the May 2009 issue outlining the
  event, identify the rules and logistics, and
  identify all sponsors of the event with logo
  placement.
• Online Content Presenting Sponsor Smack Talk
  Blogs and Forums A community arena that
  includes quotes of competitors we get from our
  forum as well as the brand/platform forums we
  frequent on the topic. This message will increase
  the vibe on the event.
• Live video coverage on HOT ROD.com at event. In
  cooperation with PowerTV.
• Event coverage. December 2009 issue. Based on
  total participation, we anticipate a minimum of 8
  pages of editorial coverage. Sponsor logo
  placement would be included in the event coverage
  article.
• Sponsor Logo Placement In addition to banner
  placement at the event, the presenting sponsors
  logo will be a component of the windshield
  banners and appear on every participant vehicle.

a feature event at the
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YES, count us in as a sponsor of the HOT ROD
Magazine Drags. Check your sponsorship.
? Presenting Sponsor SOLD Associate Brand
Sponsorships (3 available) ? Ford Affinity -
12,000 ? GM Affinity - 12,000 ? Mopar Affinity
- SOLD Class Sponsorships (2 available) ?
Big 3 Heads-Up Challenge - 9,000 ? Throwdown
Index - 9,000
SPONSORSHIP OF HOT ROD DRAGS DOES NOT GUARANTEE,
INCLUDE OR IMPLY ANY EDITORIAL COVERAGE OF
SPONSORS DISPLAY, PRODUCT(S) OR SPONSORSHIP.
? I understand and accept all of the terms of the
sponsorship as noted on the pages that accompany
and describe the sponsorship. Company___________
_________________________________

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PLEASE RETURN COMPLETED AND SIGNED FORM VIA EMAIL
(preferred) OR FAX TO Jenny Schmitz SOURCE
INTERLINK MEDIA jenny.schmitz_at_ sourceinterlink.com
FX 317-422-4411 PH 317-422-4114