Beijing and the Media

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Beijing and the Media John Fulham Kilmurray
Hall, University of Limerick 9th November, 2007
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Whats on the cards

• Beijing Games Coverage
• Planning is in progress
• Television RTE initial commitment to 6-7
  programmes from Beijing
• Radio RTE Daily coverage in news bulletins
• Print Media No final commitment. Active
  interest from main newspapers eg Irish Times etc
• Photography Sportsfile Photographer for
  duration of the Games
• Daily Media Service Daily feedback of results
  via designated person on site throughout the
  games

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Between Now and Then

• Profile Development
• Publicity Opportunities Drive Time Sport,
  Sportsbag
• End of Year Sports Reviews
• Increased athlete profile in local media
• Develop Athlete Profiles in advance of the 2008
  Games

• Athlete Media Training
• Interview Technique Training
• Training on how to deal with the media
• Familiarisation with PCI Media policy
• Awareness of athletes responsibilities

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Athlete and Staff Responsibilities

• Wear Official PCI Apparel during any PCI
  organised media communication
• Behave in a responsible and appropriate manner
  during all engagements with the media
• Ensure all information to provided to the media
  is accurate and factual
• Treat all media personnel in a courteous and
  polite manner

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Dos and Donts

• Do
• Speak positively about your sport and experiences
• Try and accommodate any media opportunities
  presented to you
• Be yourself and let your personality come through
  in any interview
• Be Prepared, plan in your mind what is the
  message you want to convey
• Dont
• Curse, Swear or be vulgar during interviews
• Give out inaccurate or inappropriate information,
  if you are unsure do not pretend otherwise
• Comment on an area that is not your area of
  expertise
• Provide Off the Record comments as these will
  be interpreted as accurate information.
• Dont use incorrect terminology ie Wheelchair
  Olympics etc.

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What is the message to portray?
You are athletes who are professional in
preparation and dedication to your chose
discipline There is no difference between
athletes particpating in the Olympic and
Paralympic Games The Beijing Olympic and
Paralympic Games will be a spectacle of sporting
endeavour Two Games, Equal Splendour (BOCOG
motto) To represent Ireland will be one of the
greatest honours
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Contact Details John Fulham
087-2709182 AddressSport HQJoyce Way, Parkwest
Business Park,Clondalkin, Dublin 12 Tel 01
6251175Fax [phone]Email info_at_pcireland.ieW
ebsite www.pcireland.ie