SOCIAL NETWORKING OF YOUTUBE

1
SOCIAL NETWORKING OF YOUTUBE

• ANALYSIS OF TWO FINNISH USER COMMUNITIES

2
Contents

• Web 2.0
• YouTube
• MobileTube
• Study
• Concepts, results
• Conclusions

3
Web 2.0

• Second generation Internet-based service
• Characteristics
• Network as platform
• User generated and managed content
• Focuses on participation, co-operation and
  sharing
• Examples
• MySpace
• Wikipedia
• YouTube

4
YouTube

• Free video sharing Web site
• Content
• Based on user created material
• Note! TV-series, movies and other video material
• Popularity 100 million video clips daily
• www.youtube.com

5
MobileTube

• Future of the service
• Mobile service to be launched 2007
• Currently only uploading possible
• Benefits
• Less time and space restrictions
• Ability to browse, rate and comment on YouTube
  with mobile device
• Problems
• Devices
• Costs

6
YouTube Social networks

• Users are thought as nodes
• Comments and subscriptions are links
• Many comments produce weight to link

7
Analysis Finnish groups

• We used Agna software
• Two groups Finland and Lordi were studied
• Size of groups
• Finland 48 members
• Lordi 43 members
• Result was that groups didnt form networks

8
Group Lordi Members commentary
9
Group Lordi - Members' subscriptions
10
Group Finland - Members' subscriptions
11
Conclusions

• Grouping users didnt create network
• About comments
• Mainly focused on video clips
• Users received them outside group
• Future study
• Different User selection
• Follow links
• Tag analysis