Changing Attitudes

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Changing Attitudes
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CHANGING ATTITUDES

• ATTITUDE OF SOCIETY
• Attitudes change over a period of time and can be
  influenced by a number of factors such as media.
• Society may view some activities as desirable and
  beneficial and participation may increase and
  vice versa

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CAN YOU THINK OF ANY ACTIVITIES WHICH ARE
CURRENTLY POPULAR? Why are they popular?

• Fitness Clubs Pilates, Yoga, Salsa
• Gym membership
• Football

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Can you think of any activities that society
considers unsuitable and therefore unpopular.

• Boxing Medical reasons
• Womens boxing inappropriate for women
• Weightlifting Athletics - Too many drug
  incidents turn society against them.

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Can you think of any sports that used to be
popular? Why has participation decreased?

• Aerobics -
• Squash -

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Womens involvement in sport
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WHY HAVE WOMEN PARTICIPATED LESS THAN MEN IN
SPORT?

• Traditionally women did not take part in sport
  their roles were of a wife and mother.
• Not many leisure centres used to offer creche
  facilities.
• There has been a shortage of role models
• Little media coverage has been given to womens
  sports.
• Womens sports have found it harder to gain
  sponsorship

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WHY HAS PARTICIPATION INCREASED?

• Women are earning more and can afford membership
  to clubs
• More female role models on TV as presenters,
  performers, coaches.
• Increased media coverage
• Equal opportunities cannot be discriminated
  against female football and snooker officials
• Increased opportunities for women
• E.g. 1993 500 womens football team
• 2001 4500 womens football team

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ROLE MODELSWhat are they ?What influence do
they have?
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• What is meant by a role model (1 marks)
• - Someone whose life and behaviour is taken as
  an example to follow by someone else
• b) Give three reasons why a role model might make
  an activity more popular (3 marks)
• - Get more media attention/ raises the profile of
  the sport/ fame attached

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SPORTS BODIES-Governing Bodies-Sport
England-British Sports Trust-National Coaching
Foundation-Local Authorities

• What effect do they have on participation and
  performance ?

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SPORTING AGENCIES