Social Psychology Ch. 19 Attitudes, Culture, and Human Relations - PowerPoint PPT Presentation

1 / 29
About This Presentation
Title:

Social Psychology Ch. 19 Attitudes, Culture, and Human Relations

Description:

Social Psychology Ch. 19 Attitudes, Culture, and Human Relations McElhaney Project: Create a typed, 35 item test. Include 15 matching, 15 fill in the blank, and 5 ... – PowerPoint PPT presentation

Number of Views:189
Avg rating:3.0/5.0
Slides: 30
Provided by: Sta7119
Category:

less

Transcript and Presenter's Notes

Title: Social Psychology Ch. 19 Attitudes, Culture, and Human Relations


1
Social Psychology Ch. 19 Attitudes, Culture, and
Human Relations
  • McElhaney

2
Project
  • Create a typed, 35 item test.
  • Include 15 matching, 15 fill in the blank, and 5
    multiple choice items based on the reading
    handout chapter 18 or 19. (to be assigned)
  • All work must be original and must include answer
    key with page number.
  • Or you may create a podcast (video) for one item
    related to this unit on Social Psychology

3
Attitudes
  • Connected to actions
  • Connected to views of the world
  • Tastes, friendships and goals
  • Are a mixture between belief and emotions that
    predispose a person to respond to others in a
    positive or negative way.
  • Can be predicted

4
Attitudes are expressed in 3 ways
  • Belief about an object or issue
  • Emotionfeelings
  • Actions

5
Attitude Formation
  • Direct Contact
  • Interaction with others
  • Child Rearing
  • Group Membership
  • Mass Media
  • Chance conditioning

6
There is a contrast between public behavior and
private attitudes.
  • Factor of Immediate Consequence
  • Some attitudes are acted on some not

7
LaPiere- Study- Not Practicing What you Preach
  • Correlations between attitudes and behavior
  • Strength of attitude- the strength of the
    attitude increases or decreases behavior.
  • Stability of attitude change overtime
  • Stable attitudes are more predictable than one
    that changes
  • Relevance of attitude to the behavior
  • Attitudes will predict behavior much better if
    the attitude measured related as exactly as
    possible to the behavior of interest
  • Salience of the attitude
  • Attitude is conspicuous, important, and readily
    accessible from memory
  • More Salience more likely attitude will predict
    behavior.
  • Situational Pressure
  • External pressure is so great-internal attitudes
    will have little effect on behavior
  • Behavior is more influenced by external factors
    than internal attitudes
  • LaPiere Study- found that strong situational
    pressure will override strength of attitude.

8
Attitude Change
  • Reference Group- is any group a person uses as
    standard for social comparison
  • who do you identify with?
  • When people change a Reference group they also
    change attitudes.
  • Attitudes can be changed through role play- must
    include strong emotional experience

9
Page 700 List of Conditions to Change Attitudes.
10
Cognitive Dissonance Theory
  • Cognition Thoughts
  • Dissonance clashing
  • Contradicting and clashing thoughts cause
    discomfort
  • We have a need for consistency in thoughts
    perceptions and images.
  • We tend to reject new information that
    contradicts ideas we already hold.

11
Cognitive Dissonance 2
  • When we make a bad decision
  • We tend to convince ourselves that weve done the
    right thing-
  • Also a tendency to excuse in light of
    contradicting evidence
  • We tend to emphasize the positive aspects
  • We try to minimize dissonance
  • By justifying our bad choice

12
Brain Washing
  • Psychological manipulation
  • Forced Attitude change
  • Requires captive audience
  • Is temporary
  • Pge. 703 lists the requirements

13
How To Brain Washing 2
  • Target person is isolated form main reference
    group
  • Target is made completely dependent on captors
    for needs
  • Indoctrinating agent- is in a position to reward
    target for changes in attitude or behavior
  • Make target completely helpless
  • Physical and psych abuse
  • Sleep deprivation
  • Humiliation
  • Isolation
  • Target looses and or unfreezes formal values
  • Exhaustion, pressure, fear becomes unbearable
  • Change occurs when target abandons all beliefs
  • Target cooperates to gain relief
  • Pairing hope and fear with pressure to conform
  • Refreezes new attitudes

14
Jonestown Cult 1978
  • Jim Jones Peoples Temple
  • Jones was charismatic, persuasive leader
  • Followers were Isolated, Intimidated, Obedient,
    committed and dependent

15
Cults
  • Leader is infallible
  • Followers do not question
  • Strategy- guilt manipulation, isolation,
    deception, fear, and escalating commitment
  • High pressure
  • 2.5 million people in cults

16
Who Joins Cults? Profile
  • Distressed
  • Mild depression, indecission
  • Alienation from family and friends
  • Need as sense of belonging

17
Conversion strategies
  • Intense Affection- Understanding
  • Isolate from people who are not cult members-
    family and friends
  • (former reference group)
  • Isolate from former values
  • Use drills, discipline, rituals
  • Wears people down physical and emotional
    resistance is reduced
  • Discourages critical thinking
  • Generates feelings of commitment
  • Gets small commitment at first then encourages
    larger commitments

18
Prejudice
19
Discrimination
20
(No Transcript)
21
(No Transcript)
22
Aggression
23
Frustration Aggression Hypothesis
24
Aversive Stimuli
25
Aggressive Cues
26
Social Learning, Aggression, and Bandura
27
(No Transcript)
28
(No Transcript)
29
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com