Librarians were the early adopters of online technology

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Going Beyond Google

• Marydee Ojala
• Editor, ONLINE The Leading Magazine for
  Information Professionals

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Agenda

• Googlization of Online
• Other Web Search Engines
• Search Syntax
• Compare with Traditional Online
• What We Can Expect in the Future

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What Does Online Mean

• Librarians were the early adopters of online
  technology
• Our online predates the Internet and the
  personal computer
• So why dont our users know about our online
  search skills?
• We have got to show were better than Google

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Out Googling

• We need to Out Google Google
• Prove our worth
• Make libraries, information centers, and
  information professionals relevant both in
  reality and in the eyes of our users and those
  who fund us

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Googlization of Online

• Online Search Google
• John Battelles book
• But search engines dont do what libraries do

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Into the GYM

• Google
• Still the most popular search engine
• Yahoo!
• Gaining on Google
• MSN (now Live Search)
• Love them or hate them, its Microsoft

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Important Alternatives

• Ask (Jeeves retired)
• Now owned by Barry Diller (IAC)
• Exalead
• Developed in France, now has US office
• A9
• Part of Amazon
• Gigablast
• Added blog search

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Whatever Happened To..

• AltaVista
• AllTheWeb
• WiseNut
• Teoma
• Northern Light

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Non-English Search Engines

• Search Engine Colossus
• Canadian
• Last checked in March 2006
• http//www.searchenginecolossus.com/
• Phil Bradley
• British
• Last checked in August 2005
• http//www.philb.com/countryse.htm

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Vertical Search Engines

• FirstGov.gov
• Answers.com
• Scopus.com, Scirus.com
• Topix.net
• Oodle.com
• GlobalSpec.com
• GYM verticals

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Metasearch Engines

• Vivisimo (now Clusty.com)
• Cluster technology
• Creating verticals
• Dogpile
• Infospace
• GYMA
• Mamma.com
• Trovando.it

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Vertical Metasearch Engines

• Kayak
• Clusty

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Visual Search

• Groxis Grokker
• EBSCO
• Kartoo
• Touchgraph

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Search Syntax

• Implied Boolean AND
• OR
• Minus sign for NOT
• Exact phrase
• NEAR
• Intervening words
• Prefixes

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Field Searching

• Advanced search boxes
• Look at syntax and put into search box
• Limitations to field searching

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Going Beyond Google At Google

• Advanced search
• Tabs (only they arent tabs anymore)
• Clicking on More
• Synonym feature not working properly
• Link feature not robust

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Going Beyond Google with Other Search Engines

• Each search engine has a different database
• Good ways to compare
• Twingine.com
• Jux2.com
• Thumbshots (ranking.thumbshots.com)
• Not everything is on the Internet
• Not everything can be found via Web search engines

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What Else Web Search Engines Do

• Localization (competition with Yellow Pages?)
• Personalization (does this work for libraries?)
• Numeric (calculations, U.S. phone numbers)
• Shortcuts (flights, package tracking)

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More Offerings from Search Engines

• Doodles Jokes (particularly Google, but Yahoo
  has a sense of humor)
• News, Alerting (Yahoo, Google)
• Books (find in a library) (Google, Yahoo)
• Scholarly Literature (Google, MSN)

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Search Engine or Portal?

• Yahoo Finance
• Google Finance

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Web Search or Sources

• Sometimes its better to go to a specific source
  than to do a Web search
• InvestorWords versus define

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Going Beyond Web Search

• The hidden Web is not as hidden as it used to be
• Lots more formats than HTML
• Moving into blogs, audio, video, images

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Blogs

• Personal opinions, diaries, essays, news analysis
• Blog search engines
• Technorati, Ice Rocket
• Blogger, Bloglines
• Added to Yahoo News Search, then removed
• No search engine is complete

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Tags

• User-supplied indexing
• Folksonomies
• Can be easily searched at Technorati
• Inconsistent, uncontrolled

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Podcasts

• Listening in to information
• Podcast search engines
• Podzinger (BBN), Podscope (TVEyes), Singingfish,
  Podcastalley
• How do they search?
• Often better to go directly to the source

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Video Search

• Google and Yahoo are experimenting with video
  (YouTube acquisition)
• Letting users upload their own
• Social networking model at other sites
• Singingfish
• Blinkx
• How they search metadata or speech recognition

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Search Engine Optimization

• Manipulating search results
• Organic
• How does this affect search results
• How do paid search results display
• Do end users understand

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Traditional Online Search Engines

• EBSCOhost
• ProQuest
• Factiva
• Nexis
• Dialog

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EBSCOhost

• Visualization
• Clustering

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Factiva

• Tag clouds
• Graphs

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Online 2.0? Or 3.0?

• How are traditional engines evolving?
• Clustered results
• Visualization, delisting
• Making data work harder
• Ending siloization

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The Future

• Is always hard to predict
• Will Google continue to be synonymous with
  search?
• Will Yahoo! catch up?
• Will Ask join the gym?
• Where do libraries and librarians fit?

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Contact Details

• Marydee Ojala
• marydee_at_xmission.com
• www.onlinemag.net