BBC Innovation Labs

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BBC Innovation Labs

• Matt Locke, Head of Innovation
• BBC Future Media Technology

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What are the Innovation Labs? A programme for
commissioning and developing innovation projects
with indies A way of using an innovation
community to explore near-term research
(1-3yrs) A way of finding out more about indies
across the UK and their talents A 3 stage
process Launch days meetings with indies to
share BBC strategies and briefs Idea Filtering
scoring submissions from the website and
selecting teams Labs a 5 day rapid prototyping
workshop, with pitches on day 5 IP Neutral we
have a 3 month first look contract, but no IP
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What we did last year 3 Pilot Labs Yorkshire,
North-West and London Each cost 100k - 50k from
BBC, 50k from regional partners 170 ideas
submitted 29 selected for Labs 12 invited for
further development Partners North-West Vision,
Yorkshire Forward, Yorkshire Screen, Creative
London Project Blog http//open.bbc.co.uk/labs
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What did we learn? Labs is a very effective way
to see lots of ideas much better than ad-hoc
meetings The better the brief and contextual
information, the better the ideas Most proposals
were bbc webmeme the best ideas were
bbcwebmeme The Labs themselves were
creative, collaborative and stimulating a good
opportunity to just focus on ideas for a long
period of time But the ideas have taken too long
to get to next stage we can improve on this
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What were doing this year Four Labs Scotland,
North England, South England, London Covering 12
Regional Development areas (N S England cover 4
each) Involve more BBC commissioners in whole
Labs process More information about tech roadmap
(from 2.0 project) NESTA as partner for more
investment/business support
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Timelines Oct 25th/Nov 27th Launch events in
England and Scotland Nov 6th Application process
opens Jan 12th Application process
closes Feb/March Labs events
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The Briefs
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Nations and RegionsLocalness on bbc.co.uk
There are currently 55 separate Where I Live
websites on bbc.co.uk containing a mix of local
news, sport, information and community content
from across the UK. We want to increase the reach
of this content by providing it in the most
useful forms for our audience to use. How can we
offer local content in more innovative and
flexible ways on bbc.co.uk and to engage with,
and reflect, the relevant local content and
conversations taking place on the web?
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News InteractiveNews services for young people
BBC News currently has a declining reach amongst
14-24 year olds, and we want to grow this reach
via innovative new products. How could we deliver
BBC News in an engaging and interactive way to
this audience via the BBC News website and
platforms like mobiles, online games, public
screens or social networking sites?
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SportBBC Sport is looking to increase its
interactivity around the major events in the
sports calendar (eg Wimbledon, Rugby World Cup,
Euro 2008, Olympics, etc). In particular we are
looking to provide innovative services to enhance
our coverage of the live action, in real time. We
are keen to increase our reach among younger
(15-24) audiences and are exploring opportunities
on the BBC Sport website, but also on mobile
platforms and on the wider internet beyond
bbc.co.uk.
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Internet Team search/navigationCross
platform/location navigation The BBC is looking
for more ways to move users between interactive
platforms where there is complementary content
and experiences available. How can we move users
between various media platforms and physical
locations to increase the quality of their BBC
experience by delivering them relevant content?
How can we do this in ways that will excite and
surprise them? Proposals need not be limited to
the traditional platforms of web, TV and
mobile but could also include use of other IP
based media (ie. Instant messaging, email,
images) and may want to include location-based or
situation-based aspects. They may work across all
of the BBC or only a small section and be based
on navigation generated by the BBC or by users.
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CBBCBridging the CBeebies and CBBC age group and
brands online We currently have a drop off point
at around 5 years old whereby children feel too
old for Cbeebies and too young for CBBC. There
are also few instances of us bridging content,
brands and services on line from the upper age of
CBeebies age group to the lower age of CBBC. How
can we aim to bridge that drop off point and
create a seamless transition from our Cbeebies
brand online to our CBBC brand online?
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Interactive Drama EntertainmentThe BBC is
looking for new ways to tell stories online.
Were looking for ideas aimed at young audiences
who are familiar with the web (13-19 year olds)
and at older, more mainstream audiences who are
becoming more comfortable with the technology.
Successful proposals will have an understanding
of how new web technologies can add depth to
the storytelling process how gaming elements
can be incorporated how social networking
elements could be incorporated
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Radio 1With FM switch off on the horizon, 10,000
tunes in your pocket, and a widening competitive
sphere, Radio 1 will face unprecedented
challenges to stay relevant. How can Radio 1
remain a musical right-of-passage for todays
16-24 year olds? Radio 1 interactive aims to give
its audience greater choice over when, where and
how they consume Radio 1. Specifically were
looking for ways to increase access to our
output, enable discovery of music and content,
enhance our output and build audience
participation and creativity.
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Thanks! matt.locke_at_bbc.co.uk