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Agenda

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Title: Agenda


1
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Agenda
  • About PR Solutions
  • Experience

3
About PR Solutions
  • Specialization
  • PR Solutions is a full-service public relations
    agency specializing in generating social trust
    towards new products and ideas. We achieve this
    goal using a wide range of public relations
    techniques and tools and maintaining the highest
    professional and ethical standards.
  • Number of Employees
  • 7 full-time employees and 6 permanent freelancing
    coworkers
  • Year of Establishing
  • 2005 rok

4
About PR Solutions
  • Agency Offer
  • Communication Strategies
  • Media Relations
  • Investor Relations
  • Crisis Management
  • Corporate Publishing
  • Video-news, Corporate Films
  • Visual Identification
  • Event Organization
  • e-PR
  • Communication Audits

5
Agenda
  • About PR Solutions
  • Experience

6
Experience
  • Our experience includes provision of corporate
    and product-related PR services to clients active
    in the following industries
  • IT
  • Telecommunications
  • Media Advertising
  • FMCG
  • Pharmacy
  • Other

7
Experience 2007/2008
  • The manufacturer of the world's best speech
    synthesis system - IVONA TTS.
  • The scope of services provided
  • comprehensive media relations services in Poland
    and English-speaking countries,
  • advisory services with respect to communication
    strategy,
  • ePR.

8
Experience 2007/2008
  • The manufacturer of special building materials
    for arranging and decorating interiors of
    bathrooms as well as wellness and spa facilities.
  • The scope of services provided
  • Image-enhancing in the Internet (corporate
    website),
  • comprehensive media relations services in
    Poland,
  • advisory services with respect to communication
    strategy,
  • preparation and distribution of the corporate
    periodical The world of Wedi,
  • ePR.

9
Experience 2007/2008
  • The manufacturer of footwear with breathable
    soles - is the leader of the Italian market and
    the third most important casual footwear
    manufacturer in the world.
  • The scope of services provided
  • comprehensive media relations services in
    Poland,
  • advisory services with respect to communication
    strategy,
  • preparation and distribution of the corporate
    periodical The Breath,
  • special programs implementation (CSR, events),
  • ePR.

10
Experience 2007/2008
  • One of the biggest value added distributor (VAD)
    of network equipment and peripheral devices of a
    number of manufacturers in Poland. The PR
    serivice is provided to Konsorcjum FEN and to all
    brands distributed by this company, such as
    Linksys a world-renowned leader in the field of
    VoIP solutions and wireless and Ethernet networks
    for home users, SOHO and small companies Meru
    Networks regarded to be the greatest visionary
    in the WLAN market (according to Gartner Group)
    Dynamode a manufacturer of network devices for
    home users PQI a global manufacturer of USB
    storage devices
  • The scope of services provided
  • comprehensive media relations services in
    Poland,
  • advisory services with respect to communication
    strategy,
  • special programs implementation (video-news),

11
Experience 2007/2008
  • NNV AG Swiss company active Europe-wide in
    webhosting and Internet marketing sectors.
  • The scope of services provided
  • launching a PR campaign supporting the debut on
    the Polish Internet market of a new business
    directory - Firmy.net,
  • advisory services with respect to communication
    strategy.

12
Experience - IT
DomainMaker Sp. z o.o. - one of the major Polish
domain registration companies. DomainMaker
operates exclusively in the wholesale market.
Over 400 Polish companies and several business
partners from other countries provide domain
registration services based on its platform.
DomainMaker was using the services of PR
Solutions from October 2005 to May 2007. The
scope of services provided - advisory services
with respect to communication strategy,-
comprehensive media relations services.
IGEXAO Polska Sp. z o.o. - manufacturer and
distributor of software for designing electric
diagrams and automatics.
The scope of services provided - internal
organization audit (including internal
communications, employee satisfaction) and
drawing up an audit report for the Executive
Board.
13
Experience - IT
Ogicom Sp. z o.o. - a leading provider of
Internet services for companies operating in the
Polish market. Ogicom provides services to over
20 thousand clients companies and institutions
in Poland and other countries.
Ogicom was using the services of PR Solutions
from September 2005 to December 2007. The scope
of services provided - advisory services with
respect to communication strategy,-
comprehensive media relations services.
Fild.NET Sp. z o.o. - an integrator of Microsoft
solutions whose competences have been confirmed
by "Microsoft Golden Partner" certificates in
four categories. Fild.NET always strives to make
the most of the already implemented Microsoft
software integrating it with the more advanced
solutions provided by this company.
Fild.NET has been using the services of PR
Solutions since January 2007. The scope of
services provided - advisory services with
respect to communication strategy,-
comprehensive media relations services,-
Internet image-enhancing activities (see work
outcome http//www.fild.net/).
14
Experience - IT
Polcom Sp. z o.o. - an integration company
specializing in the implementation of
sophisticated back-up and data storage systems.
Polcom is also Poland's exclusive distributor of
disk arrays manufactured by 3PAR.
Polcom was using the services of PR Solutions
from March 2005 to April 2007. The scope of
services provided - advisory services with
respect to communication strategy,-
comprehensive media relations services (Polcom
and 3PAR brands),- Internet image-enhancing
activities (see work outcome http//www.polcom.co
m.pl/).
The Polished Group SA (TPG) - one of the biggest
Polish Internet software manufacturers. The
company has been incorporated into Prokom
Software SA.
PR Solutions was providing public relations
solutions to TPG from 2001 to 2003. The scope of
services provided - comprehensive media
relations services,- preparation of various
types of TPG publications, including TPG
newsletter, corporate website and product
sites,- event organization,- internal PR
activities.
15
Experience - Telecommunications
Datera SA - a company providing comprehensive
advisory services to large organizations as
regards telecommunications infrastructure
management. It also offers comprehensive
telecommunication solutions for small and medium
companies.
Datera has been using the services of PR
Solutions since June 2006. The scope of services
provided - a PR campaign introducing the company
to the market,- advisory services with respect
to communication strategy,- comprehensive media
relations services,- advisory services with
respect to promotion of Datera.
DrayTek Corporation - the global leader in
manufacturing network devices.
The company was using the services of PR
Solutions from February 2007 to March 2008. The
scope of services provided - advisory services
with respect to communication strategy,-
comprehensive media relations services in Poland.
16
Experience - Telecommunications
FreecoNet - a VoIP platform integrating solutions
offered by various operators and making it
possible to call for free or at the lowest rates.
FreecoNet has been using the services of PR
Solutions since June 2006. The scope of services
provided - a PR campaign introducing the company
to the market,- advisory services with respect
to communication strategy,- comprehensive media
relations services,- advisory services with
respect to the promotion of FreecoNet.
Inotel SA - an independent telecommunications
company specializing in providing professional IP
telephony services.
Inotel was using the services of PR Solutions
from May 2005 to November 2007. The scope of
services provided - a PR campaign introducing
the company to the market,- advisory services
with respect to communication strategy,-
comprehensive media relations services.
17
Experience - Telecommunications
IPFON - one of the largest IP telephony networks
in Poland, supporting phone calls from ordinary
telephones.
The company was using the services of PR
Solutions from August 2005 to January 2008. The
scope of services provided - a PR campaign
introducing the company to the market,- advisory
services with respect to communication
strategy,- comprehensive media relations
services.
18
Experience Media Advertising
DEMO Effective Launching - one of the biggest
Polish advertising agencies.
DEMO used the services of PR Solutions from
September 2003 to September 2005. The scope of
services provided - development and
implementation of a comprehensive PR program
(including a social campaign - "If you buy Polish
products you give people work"),- comprehensive
media relations services,- preparation of
publications and newsletters,- internal PR.
MS Services - a BTL agency providing
comprehensive sales support services throughout
Poland.
The scope of services provided - PR project
support (media relations services) related with
MS Services' entry into new areas of business.
19
Experience Media Advertising
PRO Media House - a media house specializing in
purchasing and planning advertising campaigns in
PRO (press, radio, outdoor) media.
The company used the services of PR Solutions
from August 2004 to August 2005. The scope of
services provided - development and
implementation of a comprehensive PR program
supporting the brand's market debut,-
comprehensive media relations services,-
development of the PRO Media House newsletter,-
training the person who took over the PR
responsibilities in PRO Media House.
20
Experience FMCG
PR Solutions' experience in the FMCG sector
includes PR support for advertising campaigns of
the following products
Ale! Mleko (a brand owned by OSM Radomsko) - PR
support related to placing a new milk product on
the market. Bakoma - PR support related to
Bakoma Premium yoghurt image enhancing
campaign. Bakus - PR support related to Bakus
cream cheese image enhancing campaign. Cenos -
PR support related to a campaign communicating
new packaging of Cenos groats and rice.
21
Experience FMCG
PR Solutions' experience in the FMCG sector
includes PR support for advertising campaigns of
the following products
Hellena - PR support related to a campaign
communicating a new platinum line of Hellena
nectars' packaging. Hops! (a brand owned by
Leaf Poland) - PR support related to an image
campaign for the Hops! candies. Ludwik - PR
support related to a campaign communicating new
packaging of Ludwik dishwashing liquid.
22
Experience FMCG
PR Solutions' experience in the FMCG sector
includes PR support for advertising campaigns of
the following products
Mieszko - PR support related to Mieszko
chocolates image campaign. Mleko Biale Wapn -
(a brand owned by SM Mlekpol) - PR support
related to placing a new type of milk on the
market. Pandicao - (a brand owned by Gellwe
Sp. z o.o.) - PR support related to placing a new
chocolate drink on the market.
23
Doswiadczenie FMCG
PR Solutions' experience in the FMCG sector
includes PR support for advertising campaigns of
the following products
Tiger Energy Drink - (a brand owned by Gellwe
Sp. z o.o.) - PR support related to placing a new
energy drink on the market. Zozole - (a brand
owned by Mieszko SA) PR support related to an
image enhancing campaign for the Zozole
candies.
24
Experience Pharmacy
PR Solutions' experience in the pharmacy sector
includes PR support for advertising campaigns of
the following products
Deprim and Immunal (brands owned by Lek Polska
Sp. z o.o.) - PR support related to campaigns
promoting a new antidepressant - Deprim and an
immunostimulant - Immunal. Fito Slim Forte (a
brand owned by Dagomed-Pharma Sp. z o.o.) - PR
support related to a campaign promoting a new
slimming preparation - Fito Slim Forte.
25
Eperience Other
PR Solutions' experience in other industries
includes PR support for advertising campaigns of
the following products
Dekoral (a brand owned by Polifarb
Cieszyn-Wroclaw SA) - PR support related to
campaigns advertising Dekoral paints. JS Cup -
PR support related to a campaign promoting the
JS Cup (tennis tournament) in 2004. Osiedle
Europejskie - PR support related to campaigns
communicating completion of consecutive
investment stages. PGD (Polish Car Dealer
Group) - PR support related to a campaign
promoting car dealerships associated in PGD.
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