BUILDING A CULTURE OF INNOVATION

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BUILDING A CULTURE OF INNOVATION
BRONWYN DILLEY Chief Executive NZBIO Manitoba
Business of Science Symposium October 22, 2008
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ABOUT NZBIO

• Formed in 2003 to be a single National Industry
  Organisation for Biotechnology the Life
  Sciences in New Zealand
• 104 Corporate Members, 230 Individual Members
• Members include life science companies,
  universities, investors, service providers,
  CRIs, government agencies
• Supporting funding from Government Self
  Sustaining by 2013
• Acknowledged by Government as having added
  significant value to industry
• New phase of growth directed at Financial
  Sustainability
• New CEO Appointed March 2008

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SO WHAT IS INNOVATION?

• Curtis Carlson William Wilmot (Innovation)
• Innovation is the process of creating and
  delivering new customer value in the marketplace
• Stephen Lundin (Cats The 9 Lives of
  Innovation)
• Innovation Creating something new and useful
  from a novel idea that adds value and results in
  a benefit
• The Process of Innovation includes both the
  generation of novel ideas and the creation of
  something new and useful from one or more of
  those ideas.
• Every person can be innovative in their everyday
  life.

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CULTURE 2 DEFINITIONS

• The beliefs, values, behaviour and material
  objects that constitute a people's way of life
• The process of growing a bacterial or other
  biological entity in an artificial medium
• How do we grow a culture of innovation?
• What is the process?
• What medium do we need?

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THE MEDIUM
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THE PROCESS

• Its all about the story...
• .....And the audience

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THE STORY THE AUDIENCE I

• The story has to resonate with different
  audiences
• Government/ Policy Makers
• Economic Development - Employment, ROI, Company
  formation, International Reputation
• Public good Health, Wellness, Sustainability,
  Resource Management
• VOTES
• Regulatory Bodies
• Safety, Efficacy
• International Harmonisation

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THE STORY THE AUDIENCE II

• Purchasing Authorities
• Support local innovation (local is good)
• Return on Investment, Effective Efficient
  Purchasing
• Ease of integration with current infrastructure
• General Public
• Consumer Benefit Driven Science
• (Not Evil Scientists Attempting World
  Domination)
• Health, Wellness, Sustainability, Financial
• High Growth, High Skills, High Value Employment
• Diversified Economy (increased protection from
  economic fluctuations)

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CHALLENGES TO THE INNOVATION STORY

• Doubts Fears Accumulate over our lifetime to
  keep us safe...
• Normality Standardisation of approach to life
  challenges
• Failure Should be embraced not feared
• Leading Change Support rather than Direction
• Lundin, S Cats The Nine Lives of
  Innovation

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CRAFTING A STORY FOR NZ

• BIOECONOMY not Biotechnology
• Compelling argument from OECD (10 Reasons the
  Bioeconomy is Different to Other Innovation
  Cycles)

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CRAFTING A STORY FOR NZ II

• Opportunity Cost
• Those who fail to keep pace risk losing new
  global markets and compromising growth at the
  national level
• OECD 2006 The Bioeconomy to 2030 Designing a
  Policy Agenda
• Can New Zealand really afford NOT to invest in
  its Bioeconomy?
• This is an OPPORTUNITY to INVEST IN THE FUTURE
• Not a plea for more money

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COMMUNICATING THE STORY

• Champions Required Apply Within
• Ministers, Policy Makers, Public Figures,
• Industry Leaders
• Proactive Communication Strategies
• Dont wait for negative press
• Promote the benefits economic consumer
• Communicate Success, Embrace Failure
• Celebrate every small success
• Embrace failure We NEED 2nd Generation
  Entrepreneurs

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THOUGHT FOR THE DAY

• Great spirits have always found violent
  opposition from mediocrities. The latter cannot
  understand it when a man does not thoughtlessly
  submit to hereditary prejudices but honestly and
  courageously uses his intelligence.
• Albert Einstein