Educating Tomorrow's African Leaders Today

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A Presentation by
L association Planète des Jeunes
(November 2001)
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Building African Citizens
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Objectives

• Share information about an innovative project
  that is reaching youth in Africa
• Identify possible strategic partnerships to help
  in the area of communication

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Our origins

• 1993 Request from MOFA Bayard-Presse,UNICEF and
  CCFD create an association (loi 1901) the
  objective of which is to develop reading habits
  among African Youth
• The magazine should
• Develop freedom of thought ,
• Talk about the pride of being an African,
• Insert itself on the marketplace of paid
  magazines.
• 1998 Planete Enfants is launched

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So were born our two magzaines
Planète Enfants A magazine to help youth
succeed at home and in schools (7-13 years)
Planète Jeunes The first magazine for 14-20
year olds
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Sales have grown steadily

• Planete Jeunes
• 55 000 copies sold by issue
• Planete Enfant
• 25 000 copies sold by issue

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Widening Readership.

• Each PJ magazine read by 17 people.
• 1 million readers for each issue.
• Each PE read by 15 people
• 300000 readers for each issue.

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5 FACTORS OF SUCCESS

• 1. INTERACTIVITY
• 2. ENGAGING
• 3. WHAT IS NEEDED IN TERMS OF DISTRACTION
• 4. BALANCE
• 5. PRESENCE IN THE FIELD

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1. INTERACTIVITY

• READERS Feel they are present in the magazine .
• They have created their own clubs that they
  manage on their own..

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2. Committment

• Awareness and Mobilization
• Environnement
• Child Soldiers
• Child Rights
• Sustainable Development

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3. Entertaining ...

• Planète Jeunes et Planète Enfants know how to
  keep up with current fads, subjects of
  discussuion for youth and young peoples pre
  occupations .

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4. Balance

• A good mix of education and entertainment
• Based on 30 years of experience in young peoples
  press
• Bayard Presse.(More than 5 million readers
  through 40 publications)

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5. Present in the Field

• Reps in 14 countries
• Commercial reps
• National supplements

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The different roles of Planète Jeunes et Planète
Enfants

• 1. Public Service
• 2. Public Health
• 3. Advantages of the Written Message
• 4. Unique roles for PJ

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1. Public Service

• Developping reading habits and post illiteracy
• Working on the environment
• Defending childrens rights
• Developing civic behaviour

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2. Public Health

• HIV AIDS
• Nutrition
• Hygiene
• Puberty
• Malaria
• Vaccination
• Etc.

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3. Advantages of the Written Message

• Permanent
• Easy to exchange, duplicate, and comment
• Encourages freedom to think and to interpret.

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4. Unique Roles

• Planète Jeunes et Planète Enfants are the only
  Pan African magazines for their target audiences

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What we bring

• TA in developing creative supplements that are
  adapted to your theme and your audience.
• A possibility to mobilize youth (beyond the
  traditional readership of the magazine.)
• savoir-faire in developing youth oriented
  magazine and content.
• Local contacts .

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Partnerships

• Study on young peoples attitudes funded through
  the World Bank

• Taking materials from PJ and putting it into
  school text books

• Targeting youth in Africa, by multinationals
  through advertising campaigns
• Thematic Supplements (UNAIDS, UNICEF, World Bank
  , UN Drug Control Agencu , USAID , etc.)

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Partnerships

• 1995 Numéro "spécial sida" avec l'UNICEF
  Diffusion panafricaine, Planète Jeunes N14
  (avril-mai 95).
• 1998 Supplément "Biennale de la photographie" à
  Bamako avec la Mission française de coopération
  et d'action culturelle Diffusion malienne,
  Planète Jeunes N36 (décembre 1998-janvier 1999).

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Partnerships

• 1999 Supplément "spécial drogue" avec le PNUCID
  (Programme des Nations Unies pour le Contrôle
• International des Drogues) Diffusion
  panafricaine, Planète Jeunes N39 (juin-juillet
  1999).
• 99/00 Enquête "Les jeunes africains de l'an 2000"
  avec le concours du Ministère des Affaires
  étrangères et de la Banque Mondiale.

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Partnerships

• Supplément "spécial sida" avec l'ONUSIDA
  Diffusion panafricaine, Planète Jeunes N42
  (décembre
• 1999-janvier 2000).
• 00/01 Bande Dessinée de prévention, santé de la
  reproduction et sida avec l'USAID Diffusion
  Cameroun,
• Togo, Côte d'Ivoire et Burkina Faso, Planète
  Jeunes du N46 au numéro 51.

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Partnerships

• Affiche de sensibilisation et de mobilisisation
  sur les enfants-soldats avec l'UNICEF Planète
  Jeunes
• N48 (décembre 2000-janvier 2001).
• 2001 Six suppléments rédactionnels (sida (3),
  hygiène (2), nutrition (1)), en collaboration
  avec le Ministère
• de la Santé du Mali, et avec le soutien de la
  Banque Mondiale Diffusion malienne, Planète
  Jeunes du
• N49 au N54.

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Open to public and private sector partnerships

• UN Drug Control Agency
• UNICEF
• Banque Mondiale
• ONUSIDA
• USAID/SFPS
• ... You ?