Creative Archive

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Creative Archive

• The BBCs open content initiative
• Paul Gerhardt
• paul.gerhardt_at_bbc.co.uk

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Creative Archive the proposition

• Free access to selected content for learning, for
  creativity and for pleasure.

From home, members of the public will be able to

• search for legally cleared TV and radio content
  from extracts to whole programmes
• preview and download
• modify and create their own versions
• share with others and with the BBCon a
  non-commercial basis

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Why?

• BBC is currently required to provide some limited
  access to archives for licence fee payers
• new Charter Building Public Value, proposals for
  building digital Britain
• sound archive one of worlds largest. 2m items.
  300,000 hours
• TV archive major cultural resource. 1.5m items.
  600,000 hours
• Photo stills. 4m items.
• 1000 hours of TV added every month

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Growing demand
More than half of online teams are content
creators, according to Pew Internet and American
Life Institute
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On demand the BBC player
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Windows
Public Service and Commercial Boundary for
on-demand in-house commissions
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Meeting the challenge

• Unique concept - few precedents - major
  challenges
• Main stakeholders
• BBC
• Opinion formers
• Users
• Rights owners
• Market players

5 key steps towards winning support and reaching
objective
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Step 1 Meet a strategic need

• We pitched the Creative Archive as a way for
  the BBC to reach new audiences, and to meet the
  Media Literacy agenda.
• Outcomes
• Announcement at Edinburgh TV Festival.
• Inclusion in Charter Review Strategy.
• Important for BBC. Opinion formers.

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Step 2 Commit to transparency

• We announced that CA concept will be tested
  through a Pilot, tracking all successes and
  failures.
• Outcome
• 18 month pilot funded.
• Communication site set up http//creativearchive.
  bbc.co.uk
• Important for Rights holders. Users. Market
  players.

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Step 3 Be open to consultation

• We announced that whole pilot process is an open
  dialogue.
• Outcome
• Advisory Panel set up
• Draft CA User Licence
• Regular consultations
• Important for Market players. Rights owners.

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Step 4 Set clear boundaries

• We established with stakeholders the limits to
  the pilot.
• Outcome
• Restricted to factual genres.
• Introduction of user registration.
• Sub-commercial resolution levels. (Mpeg1)
• Trialling of invisible watermarking.
• Public Value Test
• Important for Rights owners. Market players.

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Step 5 Share everything

• The BBC identified Creative Archive as a
  public value partnership.
• Outcomes
• Creative Archive Licence Group launched
• Reduced BBC branding
• Draft user licence shared
• Commitment to building a National Creative
  Archive
• Important for BBC. Opinion formers. Users.
  Rights owners. Market players.

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Vision
a Creative Archive for the nation, drawing on
moving images, stills and sound content from a
range of public and commercial sources
Founding members BBC Channel 4 bfi OU Teachers
TV Community Channel Museums, Libraries
Archives (MLA)
Public Value home use/learning/creative
applications
Commercial Value Wider publicity/profile Upgrade
path/commercial licensing/investment
opportunities
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The rights offer

• Underlying rights will be properly licensed
• BBC is budgeting a commitment
• Pilot phase outcome will be shared with rights
  groups
• Invitations to join the Advisory Panel
• Objective is to secure blanket agreements

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Progress

• Pilot
• Research
• Public Value Test

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BBC pilot campaigns
Where I Live
LearnXpress (Schools)
postcards from planet earth
Open News Archive
Oct 2006
Radio 1 superstar vj
August 2005
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Research
To what extent do you feel this service is
distinctive and different?
Average Score 7.5 Total scored
1-4 4 Total scored 8-10 53
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A final thought.

• As we develop digital strategies which put the
  user at the centre, can public service
  broadcasters around the world support each other?
• Is there a need for a joint public statement
  or manifesto?