REUNIO DIRIGENTESUNICOM 030205 de 9 s 11h

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Partnerships for Sustainable Development the Oslo
Conference on Good Governance and Social and
Environmental Responsibility
Parallel Session 2.1 Doing Business in
Developing Countries The Case of Brazil
Jorge Parente Frota Júnior Vice-president of the
National Confederation of Industry, Brazil
Oslo, 28-30 March 2007

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The Core Issue of the Panel

• Regulatory frameworks in developing countries are
  fragile therefore, can the private initiative
  cause environmental damages and create social
  problems?
• In countries such as Brazil, the regulatory
  framework is as strict as in developed countries.
  
• Productive activities are required to comply with
  international environmental and social management
  standards, i.e., they are carried out under
  strict pollution controls and social rights
  provisions and they must ensure the sustainable
  use of natural resources

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Our Vision

• Brazil has many examples which show that it is
  possible to harmonize economic growth with
  sustainable development
• The same economic and social forces that lead to
  sustainable development in developed countries
  are active in our society

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Why companies seek sustainability?

• Brazilian corporations seek sustainability
• Competitive differential
• Cost reduction
• Enhanced efficiency and performance levels
• Compliance with laws, rules and regulations

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Why should the industry adopt environmental
management measures?

2005
Source Sondagem Especial CNI, April 2006
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Social Actions Carried Out by Brazilian Companies

2004
Source Pesquisa Ação Social das Empresas no
Brasil, IPEA, 2006
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The Role of Business Associations

• Influence on regulatory frameworks
• Focus on creating a pro-sustainable development
  environment
• Participation in governmental forums, such as in
  the child labor eradication forum

• Direct Action CNI System - SESI
• Education 1million enrolments
• Health care 4.7 million medical appointments
• Recreation 1 million enrolments in sport-related
  courses

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Final Considerations

• Catching-up Brazil has some of the strictest
  environmental and labor laws in the world
• Enforcement economic laws, the consolidation of
  an entrepreneurial environment, and the actual
  capacity to enforce these laws cannot be
  challenged
• Best Practices space for cooperation
• Self-regulation focus on voluntary Social
  Responsibility practices

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National Confederation of Industry Brazil www.cni.
org.br