Advocacy

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Advocacy Social mobilization Presentation

• 2008-08-29

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Key Pillars of Advocacy, Communication Social
Mobilization (ACSM)
Educate communities Increase awareness
Strengthen partnerships
Maximize TBFREE brand Visibility
Influence behavior change
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Objectives

• To increase case findings by conducting active
  case finding campaigns
• To increase early case detection by increasing
  knowledge about symptoms
• To improve cure rate by educating on importance
  of treatment adherence
• To reduce defaulter rate by stressing the
  importance of treatment completion and DOT
  support
• To involve communities and encourage
  participation to TB control through community
  awareness, events and activities
• To involve other stakeholders such as NGOs in
  activities
• To maximize TBFREE recognition through media
  coverage and marketing activities

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EDUCATE COMMUNITIES

• OBJECTIVES /MESSAGES
• TB is curable
• TB symptoms
• Testing
• Infection Control (Cough Etiquette)
• Adherence to treatment phases
• Treatment completion

• ACTIVITIES
• 1 week Mobile billboard awareness campaigns
• Taxi branding
• School campaigns
• Defaulter tracing (Hostels , farms, prisons)
• National TB Control unit events (support)
• Provincial events support
• Door to door campaigns
• National TB Road Show

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INFLUENCE BEHAVIOR CHANGE

• OBJECTIVES
• Reduce stigmatization
• Health / advice seeking pattern
• Influence practices attitudes
• Encourage clinic visiting

• ACTIVITIES
• Engage Radio and print media
• Advertorials publications
• Articles published
• Radio Talk shows information sessions
• TB ambassadors to advocate

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FORM PARTNERSHIPS

• OBJECTIVES
• Support NDoH PDoHs
• Collaborate with NGOs
• Encourage community participation
• Provide results of campaigns build trust
• Profile DOT support

• ACTIVITIES
• Joint activities with DoH
• Develop collaborative messages for TB HIV
• Relationships with companies / business
• Maximize information dissemination
• ( sms municipal bills)
• DOT recognition days

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TBFREE MARKETING

• OBJECTIVES
• Brand building
• Increase access to project information
• Participate in National International TB events
  / conferences

• ACTIVITIES
• Advertising TB FREE
• Radio, TV Print Media
• Website update
• News Bulletin
• Annual report
• Stationery
• Publish/ present project findings
• Mark WTB day ( media coverage)

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Overarching Concept Road show
Byline to incorporate creatively
PROMISES WE CAN KEEP
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Concept further developed into creative process

• Dont live with TB. Get tested and Treated Today!
  (Possible closing by-line to production)
• We cant promise you wont get flu.but we can
  promise that TB can be cured.
• We promise you that even if you are HIV your TB
  can still be curedif you finish your medication
• We cant promise that your family will listen to
  you when you open your mouth, but promise that if
  you cover your mouth when coughing, you will
  protect your family from TB
• We cant promise that you can watch him every
  minute of the day, but we can promise that you
  can protect your child from TB..

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Brand Messaging

• TB TBFree (Positive message)
• Were serious about helping
• I Trust DOH TBFree
• A Strong, wise woman Pillar of Strength Gogo
• Knowledge Authority
• The partnership with and the endorsement from the
  Department of Health is critical to showcase via
  brand sharing space and messaging.

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Roadshow Map Rough Reach 200 000 People
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Stage Performance
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• TB experts will address misconceptions, myths and
  questions from the crowd after each show
• The people will also be given the opportunity to
  win some give aways by answering questions
  relating to TB as acted out in the play.
• DOH to provide suspect registers, sputum bottles
  and a team of professionals to collect sputa as
  part of active case finding
• The data collected at these rod shows will help
  inform future campaigns
• National, community and local radio stations will
  be used for
• Communicating general TB messages on a national
  scale
• Live radio reads at local radio stations to help
  mobilize communities to go attend the shows at
  the areas earmarked on the shows calendar

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Proposed Routes
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Rollout Includes

• Identification of actual sites
• Provision of suspect registers, sputum bottles,
  lab services and human resources
• Information stands to be set up next to the truck
• TB expert to address myths and questions from
  the crowd
• Preview venue
• Venue Recces and feedback
• Previews

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For more information, please contact

• info_at_tbfree.org