Diapositiva 1

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L. T. E.
"Giovanni Boccardi"
of Termoli
presents...
COMENIUS Project
E-WORK
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Introduction to the project
Italy

• In the school year 2005-2006 we have worked in a
  small enterprise.
• During a brainstorming activity we produced some
  ideas.
• We started asking ourselves some questions

• What do we mean by business idea?
• What type of business we would like to set up in
  Termoli?
• 3. What type of product should we trade?

RESULTS We needed to set up the most
advantageous type of business being creative and
commercialising an attractive and competitive
product.
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• We decided that our best customers were the
  students in our school by word of mouth they
  could encourage their relatives and friends to
  buy our product!!!!

• We started gathering a lot of information
• Internet,
• exploring Termoli and the surroundings.
• We prepared a suitable questionnaire for our
  target.

• We needed to know what product could be the best
  for our business idea.
• Xmas time was approaching so this was the
  questionnaire we submitted to our schoolmates.

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QUESTIONNAIRE

• 1.      What do you consider nice and useful as a
  Xmas present?
• (tick your best choice no more than 3)

? table-clock ? potpourri ? bracelet ?
necklace ? soap ? mobile phone container

• The answer in question n.1 didnt clearly
  establish a precise item, being selected almost
  all of them, but the amount of money, they were
  ready to pay not more than 5 pointed out
  that we had to choose the most affordable and the
  cheapest, that is, potpourri.

2. Who would you buy it for? (tick your best
choice no more than 3)
? myself ? my best friend ? my
parents ? my relatives ? my boy/girl
friend

• The information we gathered were very positive as
  for question n. 4, since almost all the students
  interviewed said they wanted to buy presents for
  Xmas, for all the groups of people mentioned in
  question n. 2.

3. How much are you ready to pay?

4. Do you usually buy presents for Xmas?
YES ? NO ?
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Structure of the organization
After attending a workshop on different types of
business and on management and organization, held
by our teachers we were able to come to the
decision to set up a mini-cooperative.
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Why a mini- cooperative? Due to a small initial
capital the most suitable form was a cooperative.
We called it mini because the number of
partners was ten.

• The mini cooperative does not need a huge
  amount of capital.
• In the mini cooperative each partner
  contributes a small amount of money.
• The mini cooperative has limited liability.

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TASKS
TASK Set up an effective team
During a general meeting every partner submitted
his/her own CV explaining his/her strong points
to fill the position in the company. Everyone
agreed to accept the positions requested
realising that they fitted the person with the
post.
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2. Define the tasks of the departments of the
mini cooperative
MANAGING DIRECTOR (Catterino Luigi) The main
function is to coordinate all the departments
(purchasing, marketing,...etc.) so that the
business can achieve the economic objectives.
STRATEGIC PLANNING (Catterino Luigi) this
department is strictly connected to the managing
department.
SECRETARY (Francesca Riccitelli) This is an
employee who helps the director, dealing with
correspondence, arranging meeting, writing
reports.
PUBLIC RELATIONS (Rivera Antonela) An employee
who provides information to the public presenting
a good image of the business.
LEGAL SERVICE (Rivera Antonela) in this
department they take care of all the aspects
related to national/international laws and
regulations.
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PURCHASING DEPARTMENT (Gadaleta Cristina) in
this department the people in charge take care of
raw materials needed for the manufacturing of the
product.
MARKETING AND SALES DEPARTMENT (Capurso
Francesca) this department is involved in
finding out costumers needs at the right price.
They also take care of publicity, advertisment
and the right name for the company.

• The research we developed was
• What customers want,
• How much they are prepared to pay,
• When to launch the product (the approaching Xmas
  was a time resource.

FINANCE AND ACCOUNTING DEPARTMENTS (Giantomaso
Lucia e Dilorenzo Antonella) is closely involved
in the planning process. It is responsible for
raising the finance and for the management
accounts of the business. It also oversees the
payment of wages and the handling of cash. It has
also to provide a financing balance.
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Preparation for work
TASK Define your company name and logo
  The team effectuated a brainstorming to find
out a suitable name and logo. The final decision
of the group was for the following name
F.A.L.C. Shop
It is the acronym of the initials of the
partners names ( 2 Francesca, 2 Antonella, 1
Luigi, 1 Lucia, 1 Cristina).
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•   Address of the business
•  
• The team worked at the premises of the Liceo
  Tecnico Economico
• G. Boccardi in Via De Gasperi, 30 in Termoli.
• The meetings took place in the computer lab on
  the ground floor.

• Mission sentence

We want to work together, to be competitive and
to obtain the largest share of the local market
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TASK Development of a sales plan
The market research showed that most of the
students and families were willing to buy our
product. Taking into account the school
population and families we hoped to sell about
400 pieces. This number would have guaranteed a
complete placement of our product.  

•  The product was formed by three elements
• A transparent and attractive fabric bag
• Potpourri in 4 different essences (rose,
  orange, sandal, jasmine)
• A card with a short Christmas-season message

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After interviewing some local traders we found
out that the total cost of the product was
0.81 per each item.
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Definition of the selling price. The market
research pointed out that we had to keep our
prices low and competitive. We wished to earn at
least 50 on each item. In this way we would have
been able to continue our enterprise with
another product and expand our business in the
near future.
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FINANCIAL SOURCES   Each student bought five
shares at 5,00 per each share. Our two teachers
bought 7 x 2 14 shares. The total starting
capital was 595,00. The financial need would
have been completely covered.
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BREAK-EVEN-POINT   It is the point where the
total income (variable and fixed costs) are equal
to the total costs (running costs).

• The output of units is equal to the units sold
  (no units left).

MONEY
Break-even-point 2x 80.00 0.81x X 67.23
OUTPUT OF UNITS
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SWOT ANALYSIS
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CONCLUSIONS

• This experience has been very positive for us, it
  has shown how to do things.

• Now we feel we have acquired more awareness for
  the environment where we live as well as for the
  competences we own.

• We have learnt that when we start a business we
  have to find out the right path taking
  advantage of all the opportunities we have, in
  order to obtain the information we need, when we
  need it.

• We have had the feeling that we have learnt a lot
  with enthusiasm, because we have had a strong
  motivation to reach our goal!
• In addition to this, we have used the English
  language more than usual.

• How beautiful would it be if we could study all
  the subjects in this way!!!

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Comenius1 School Development 2005-2006 Liceo
Tecnico Economico "G.Boccardi" TERMOLI Teachers F
rine Bravi Maria Vittoria Pizzi
Students Francesca Capurso Luigi
Catterino Antonella Dilorenzo Cristina
Gadaleta Lucia Giantomaso Francesca
Riccitelli Antonela Soledad Rivera
THE END