Lincoln Navigator - PowerPoint PPT Presentation

1 / 6
About This Presentation
Title:

Lincoln Navigator

Description:

Lincoln Navigator. Ben Antons. Original Ad. Original Ad. Sell on tough image ... Tell more about the SUV, not just a tough image ... – PowerPoint PPT presentation

Number of Views:70
Avg rating:3.0/5.0
Slides: 7
Provided by: Main159
Category:

less

Transcript and Presenter's Notes

Title: Lincoln Navigator


1
Lincoln Navigator
  • Ben Antons

2
  • Original Ad

3
Original Ad
  • Sell on tough image
  • Give as little facts about SUV as possible
  • What information is provided is in small print

4
Point of Jamming
  • Tell more about the SUV, not just a tough image
  • Use imagery to imply the SUV does not get good
    gas mileage.

5
  • Jammed Ad

6
After Jamming
  • SUV sits on top of gas cans
  • Changes the name from Navigator, to a reference
    about the gas mileage
  • Changes the Kick derriere
Write a Comment
User Comments (0)
About PowerShow.com