Megaphone Communications

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Megaphone Communications

• Michelle Longsworth Director/Special Events
• Karen Bryant Research
• Patricia Pavlis Media Events
• Jennifer Rivera Creative Services

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Members of Your PR Team

• Michelle
• Tricia
• Jen
• Karen

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Introduction

• Goal
• Increase numbers on the registry
• Raise awareness
• College students
• High school students
• Groups already involved

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Table of Contents

• Research
• Media Relations
• Creative Services
• Special Events

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RESEARCH

• By Karen Bryant

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Overall Stats

• Approximately 35,000 patients each year are
  diagnosed with leukemia or other diseases
• Only 30 will find a donor match within their
  family. 70 must actively seek unrelated matches
• The National Marrow Donor Program (NMDP) has
  been assisting those in need of unrelated
  donation for more than 10 years

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NMDP Facilitated Transplants

• Donors must be of healthy between the ages of 18
  to 60
• Since 1987, NMDP has facilitated more than 16,000
  
• NMDP facilitates approximately 170 transplants
  each month 2000 annually

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Reasons to Donate

• To help save lives 55
• Only to help family or friends 33
• To help a child 11

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Why People Dont Donate

• Not enough information on the procedure
• No time to participate
• Fear of procedure

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Media Relations

• By Patricia Pavlis

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Media Relations

• Three Audiences
• High schools
• Colleges
• General Public

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Media Relations

• High Schools
• 18 within Philadelphia
• Nurses Office
• Pamphlets
• Posters
• Health Class
• Speakers

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Media Relations

• Colleges
• 12 within Philadelphia
• School Paper
• Run Ads about upcoming drives

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Media Relations

• General Public
• Radio
• NPR
• Television
• PBS
• Fox 29
• Newspaper
• Metro
• (City Paper)

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Metro

•     The METRO audience demographic
• Ages 18-45 Young, well-educated, ambitious
  urbanites
• 70 under 45
• 86 college educated
• 52 female
• 48 male

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Media Relations

• General Public
• Septa
• Peco

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Creative Services

• By Jen Rivera

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Creative Services

• Logo
• Why we choose it
• What it means to us

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Creative Services

• Letterhead

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Creative Services

• Flyers
• Newspaper Ad

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Creative Services

• Reminders
• Cards
• Holidays, Birthdays
• Local Drives

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Special Events

• By Michelle Longsworth

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• November is National marrow donor awareness
  month Visit Marrow.org (71)
• Get informed and save a life Visit Marrow.org
  (50)
• Save a life today.Visit Marrow.org (39)

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• Table TalksServing Food with Thought
• Storytellings Nights
• Exchange perspectives at a personal level

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• Organ-ize for Life In the FOX 29 viewing area,
  more than 4,400 men, women and children are
  waiting for an organ donation. For these people,
  an organ transplant will mean the difference
  between life and death. But many area patients
  continue to wait, or die waiting , because of a
  critical shortage of organ donors.
• APRIL is NATIONAL DONATE LIFE MONTH
• Join the FOX 29 team Sunday, April 18th, at the
  9th Annual Dash for Organ Donor Awareness. This
  5K/10K run and 3K walk begins at the Philadelphia
  Art Museum and continues on West River Drive
  along the Schuylkill River .

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Officers Give Hope

• Is a multi agency law enforcement effort
  dedicated to hosting marrow donor drives
• Their goal is to add 10,000 potential marrow
  donors to the NMDP Registry
• Has located donors for leukemia patient
  throughout the United States

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Name

• St Edwards Church
• Chester, PA
• February 26th 2005 Drive

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St Edwards Church Chester, PA February 26th
2005
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St Edwards Church Chester, PA February 26th
2005
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St Edwards Church Chester, PA February 26th
2005
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St Edwards Church Chester, PA February 26th
2005
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St Edwards Church Chester, PA February 26th
2005
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St Edwards Church Chester, PA February 26th
2005
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St Edwards Church Chester, PA February 26th
2005
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Thank you for your attention

• Questions/Comments?