Society of Competitive Intelligence Professionals Strategy, Structure

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Society of Competitive Intelligence
ProfessionalsStrategy, Structure Intelligence
Leadership
Presented to Prague, Czech Republic October
2003 Presented by Arik R.
Johnson Arik.Johnson_at_AuroraWDC.com Managing
Director - Aurora WDC
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Agenda for Discussion

• Context of Discussion
• Integrating Intelligence with Strategic Plans
  Tactical Execution of the Firm
• Understanding Intelligence Application Priorities
• What is SCIP?
• The SCIP Code of Ethics
• When to Call for Assistance?

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Speaker Bio

• Arik R. Johnson is Founder, Chief Executive and
  Managing Director of the Recon Competitive
  Intelligence (CI) outsourcing support bureau at
  Aurora WDC, where he advises business leaders how
  to better understand their business rivals,
  competitive dynamics and build extend the value
  of intelligence strategy for their
  organizations.
• Arik manages projects for and consults on
  intelligence techniques with clients in the
  Telecommunications, Information Technology,
  Healthcare, Financial Services, Media
  Entertainment, Industrial Manufacturing,
  Construction, Transportation, Energy, Automotive,
  Defense Aerospace, and Retail Wholesale Trade
  sectors worldwide. His personal clients number
  among the world's most respected market leaders.
• Arik has earned undergraduate and advanced
  degrees in International Business, History,
  Political Science and International Relations
  from the University of Wisconsin-Madison, has
  been a leader and chapter coordinator with the
  Society of Competitive Intelligence Professionals
  (SCIP) and is a visiting lecturer on business
  competitiveness topics at many venues throughout
  the U.S., Canada, Europe Asia and Africa. Prior
  to founding the firm, Arik was a business analyst
  with a major international management consulting
  firm.

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The Goals of Modern Business

• To achieve superior financial results for the
  stakeholders (growth of shareholder equity) for
  the firm in comparison with its peers by
  strategically planning the selection of the
  fastest growing markets in which to invest and
  compete. These plans must also align with the
  organizations Core Competence, and executing
  delivery of the firms products and services to
  customers within those markets.

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Strategic Planning / Tactical Execution
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The Product Life Cycle
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Minimizing Risks Maximizing Opportunities

• Minimizing Competitive Threats to Status Quo,
  e.g.
• Understanding Threats to Current Businesses
  Competitors, Legislation, Technology Shifts,
  Obsolescence, Substitutes, Customers Backwards
  Integrating, Vendors Forwards Integrating, etc.
• Maximizing Market Opportunities for Growth, e.g.
• Identifying New Sales, Revenue and Profit Centers
• Benchmarking Cost Reduction Efficiencies from
  Direct Rivals as well as Best-in-Class
  non-competitors

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The 12 Application Priorities of CI

• Current Competitor Activities and Strategy
  Monitoring
• Customers, Vendors and Other External Allies
  Monitoring
• Operational Performance Benchmarking
• Product/Service Sales and Marketing Support
• Strategic Probabilities and Possible Futures
• Internal Knowledge Management
• Intellectual Property Exploitation and Protection
• Mergers, Acquisitions, Alliance and Investment
  Support
• Long-Term Market Prospects
• Counter-Intelligence Information Security
• Legislative and Regulatory Activity and Impact on
  Business Issues
• Executive Decision-Support and Competitive
  Strategy Planning

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SCIP The Society of Competitive Intelligence
Professionals

• SCIP is the global professional society for CI
  practitioners in Industry as well as service
  providers.
• Approximately 5,000 Members Worldwide, most in
  Industry, perhaps 15 service providers.
• Advantages Access to Qualified Service Providers
  (Software, Research, Consulting) Thought
  Leadership, Events Networking Activities

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SCIP Code of Ethics

• To continually strive to increase respect and
  recognition for the profession.
• To pursue one's duties with zeal and diligence
  while maintaining the highest degree of
  professionalism and avoiding all unethical
  practices.
• To faithfully adhere to and abide by one's
  company's policies, objectives and guidelines.
• To comply with all applicable laws.
• To accurately disclose all relevant information,
  including one's identity and organization, prior
  to all interviews.
• To fully respect all requests for confidentiality
  of information.
• To promote and encourage full compliance with
  these ethical standards within one's company,
  with third party contractors, and within the
  entire profession.

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When to Ask for Assistance

• During Business Planning and Establishment of Key
  Intelligence Topics
• During collection and analysis of competitive
  information.
• During software tools selection.
• During selection of other third-party solutions.
• During staff recruitment training.

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Thank You!
Questions?