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Tata Teleservices Ltd.

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is like sipping with a straw through a fire hydrant. The Straw will surely ... Music downloads. Application downloads. RECONFIGURED NET PAGES (made for mobile) ... – PowerPoint PPT presentation

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Title: Tata Teleservices Ltd.


1
Mobile Monday
Pankaj Sethi Vice President - Value Added
Services Tata Teleservices Ltd.


2
Mobile Internet .
  • Internet on Mobile handsets
  • is like sipping with a straw through a fire
    hydrant.
  • The Straw will surely get fatter with 3G
  • But will remain restricted by the size of the
    screen.
  • Sure we have wireless access for laptops
  • but that is wireless connectivity
  • .Not Mobile Internet

3
Internet on Mobile what does it mean?
  • INTERNET SERVICES
  • Initial foray will be with internet led consumer
    services
  • E mail
  • Instant messaging
  • Photo uploads
  • Music downloads
  • Application downloads
  • RECONFIGURED NET PAGES (made for mobile)
  • Or reconfigured on handsets (with high
    processors)

4
What will the customer expect ?
  • Seamless Integration across access modes
  • - mail must synch
  • - single photo upload management
  • - common identification /personalization
  • Commonality of Brand Experience
  • Relevance and speed of management

5
Some key anchors of internet .
  • Search . Will be different from that on the
    internet
  • Search for Mobile capable sites
  • Search for Content
  • On Operator Portal
  • On preferred partners
  • On off portal sites
  • Advertising .
  • Search based .. As in internet model
  • Or will the driver be usage specific pages.
  • On Wap pages
  • On Applications like Mail, IM or groups/blogs
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