schools out ... for a film festival

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schools out ... for a film festival!
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about film education

• film education a charity supported by the film
  industry leading celebrities such as their 2009
  patron, the Oscar winner Danny Boyle
• established 25 yrs, it now helps 2.4m school
  children discover films cinema each year
• free screenings, free events, free resources
• for classrooms even free training for teachers
• national schools film week is now the largest
  event of its type in the world

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schools film festival week 09

• 5 day event October 19th - 23rd featuring
• screenings with celebrities/filmmakers at
  selected sites
• UK wide regional media campaign
• potential coverage of 4.m students
• 11.4m parents/guardians
• (Scotland 2 wks later)

560 schools 2,335 cinema events nationwide
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this years festival programme

• 2009 festival patron Danny Boyle
• both major Hollywood independent movies
  previewed and showcased
• master classes with leading directors,
• writers actors after selected screenings
• young critics competition hosted by BAFTA
• west-end launch plus other key cities

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films secondary schools
Creation
Beyond A Reasonable Doubt
The Boy In The Striped Pyjamas
Slumdog Millionaire
An Education
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films primary schools
Aliens In The Attic
A Christmas Carol
Harry Potter and the Half Blood Prince
Fantastic Mr Fox
The Boy In The Stripe Pjamas
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listing examples
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CDROM teaching materials
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lead sponsorship categories available

• environmental
• health (food/drink/exercise)
• social issues (crime, teen pregnancy etc)
• financial education

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partnership packages

• direct access to 8m school children
• sponsors commercial before each screening plus
  extensive logo and branding on PR materials from
  brochures posters to active online credits
  podcasts etc
• involvement at BAFTA Young Film Critic
  competition

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school film festival summary

• takes your message to an annual UK wide audience
  of 4.7m schoolchildren 11m adults
• active engagement with over 450,000 students
• brings cinema within reach of a wider younger
  audience across all demographics and
  economic/ethnic backgrounds
• your brand featured alongside one of the worlds
  most glamorous industries film!

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how much does it cost?

• 100K to become a key network sponsor
• covers the entire package as detailed
• based on 30

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a final message from our 2009 patron

Oscar winning film director Danny Boyle
Source Nielsen EDI
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keeping good company
just some of the major blue chip brands who have
already supported us recently
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schools out ... for a film festival!
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appendix
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where your brand will be featured
posters sent to 28,000 schools cinemas with
a potential reach of 8m students brochures -
with circulation of 100,000 and readership of
over 250,000 website/Online - NSFW booking
portal Film Education websites with over
500,000 unique visitors plus email/newsgroups
with readership of over 100,000 advertising/Outdo
or - full branding on all advertising in print
and outdoor short Film Screenings your
commercial played before all screenings special
Nationwide Event - linked to core elements of
your messaging during the festival in over 20
live locations across the UK
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where your brand can be also featured
launch Event London Leicester Sq and at 8
regional festival launches across UK BAFTA
Ceremony Presentation Young Film Critic of the
Year ceremony promotional Screenings - to be
held in the evenings for teachers during the
festival optional Family Day Promotion
family day during the Saturday of NSFW many
other promotional items and be-spoke events are
possible as part of a commercial partnership,
including special educational campaigns events
for families and teachers
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positive feedback from teachers students
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where your brand will be featured
Everyone laughed together and it was a good
experience to see it in the cinema secondary
student london I was very impressed with the
complete service. The children really enjoyed the
film and are looking forward to another visit
next year teacher paisley Please carry on the
good work - NSFW provides some children with the
only chance they get of visiting the cinema so
well done! deputy head great yarmouth