Reed Exhibitions

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• Reed Exhibitions
• Driving Revenue Growth and Creating Operating
  Efficiencies for Association and Society Events

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Objectives

• RX wishes to forge closer ties with associations
  and societies with the view to establishing
  mutually beneficial relationships
• RX offers to conduct, at no expense or obligation
  to Associations, a detailed event due diligence
  review to identify
• Potential revenue growth opportunities including
• Potential exhibit space volume increases
• Advertising Sponsorship sales
• E revenues
• Package sales
• International sales
• Potential cost savings and operational
  efficiencies including
• Venue and hotel cost savings
• On-site service savings
• Other logistical efficiencies
• Opportunities to improve marketing reach
• Conference and attendance growth

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Process Outline

• Enter into Confidentiality Agreement with RX
• Initial meeting of executive teams to discuss
  event performance
• Association to describe principal objectives for
  their event
• Allow RX to analyze
• Event PL
• Pricing strategies
• Vendor agreements
• Marketing plans
• Staffing and organizational requirements
• Market / industry data and trends
• Competition
• RX to present findings and recommendations

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Potential Benefits to Associations of the RX
Review Process

• Helps to create a better quality event for
  association members
• Allows associations the ability to have a greater
  focus on core missions
• Creates opportunities to enter or create a
  presence in international markets
• Helps to identify opportunities to significantly
  increase event revenues and profitability and the
  means to create greater financial stability
• Leads to a reduction in association risk or
  exposure relating to event income
• Allows the association to take decisions around
  the realignment of human resources
• A potential increase in the asset value of
  association events

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The RX Commitment

• To provide professional, honest, and accurate due
  diligence findings with no obligation to
  associations
• To suggest solutions, consistent with the
  association mission which enhance the event asset
• Working with the association management, discuss
  and review practical solutions in relation to the
  findings
• If desired work with the association management
  to assist in the implementation of the
  recommendations
• Full event management services
• Assist in addressing investment needs

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Areas of RX Competence and Expertise

• RX have expertise, knowledge and capabilities in
  the following areas and
• following the review process can advise and
  assist in
• Exhibit sales
• Advertising and sponsorship sales
• Attendance and conference marketing
• E-Business and online capabilities - community
  creation management
• Conference management including CEU and CME
• Business analysis and strategic development
• Operations and event logistics Pre, On-Site and
  Post
• Event travel and hotel administration
• Exhibitor and attendee research / analysis
• Back office and administration support

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About Reed Exhibitions

• Worlds leading and largest event organizer
• 2,600 Employees in 46 countries
• Over 500 events
• 7 million people attended our events in 2008
• International Sales Group - sales offices and
  agents in 65 countries
• World class operational capabilities and customer
  focused culture which will deliver an outstanding
  event and value for all stakeholders
• Significant operational expertise and buying
  power with venues, hotels and service providers
• Ability to add value to associations through
  integration with established customer
  satisfaction programs which have been invested in
  and engrained within our sales, marketing and
  operational cultures
• A Division of Reed-Elsevier

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History of Successful Relationships

• RX partners with leading industry associations to
  produce premier events across an impressive range
  of industries and market sectors.
• In North America alone, our successful
  association relationships include
• Vision Council of America
• PGA of America
• American Gaming Association
• Security Industry Association
• International Society of Pharmaceutical
  Engineering
• National Shooting Sports Foundation

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RX Contact Information383 Main Avenue Norwalk,
CT 06851203-840-4800www.reedexpo.com