ES2002 Business Communication - PowerPoint PPT Presentation

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ES2002 Business Communication

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ES2002 Business Communication. Letter Writing: Introduction ... An ambassador. Letter represents the ... Is one where the reader reacts positively to the ... – PowerPoint PPT presentation

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Title: ES2002 Business Communication


1
ES2002 Business Communication
  • Letter Writing Introduction

2
Outline
  • Functions of a letter
  • Definition of an effective letter
  • Types of letters
  • The letter writing process

3
Functions of a letter
  • A messenger
  • Letter conveys information
  • An ambassador
  • Letter represents the sending company

4
An Effective Letter
Is one where the reader reacts positively to the
writers goals.
5
Types of letters
  • Broadly speaking, two types
  • Receivers outside ones organisation
  • Receivers within ones organisation
  • Memos

Note In handouts on letter writing, the word
letter used as a generic term to refer to all
types of business correspondence (letters, memos,
emails).
6
Letter Writing Process
  • Planning
  • Organising
  • Drafting
  • Revising
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