Todays Conference Markets Soft Needs:

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Todays Conference Markets Soft Needs An
International PCOs View
Lior Gelfand CEO
ORTRA Ltd. Convention, Exhibition
Event Organizers
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Target Audience

• Decision-Makers
• Conference Organizers (PCOs)
• Heads of Organizations
• Corporate Marketing Executives

How to convince them to choose your location
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The 10 Commandments for Choosing a Location A
Decision Makers View
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1. Accessibility Easy to Reach

• Maximum transportation solutions
• Dedicated immigration counters
• Multilingual airport assistance
• Convenient / smooth airport transport

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2. Suitable Facilities

• Modern conference / exhibition halls
• Choice of hotels within easy reach
• Various transportation solutions
• User-friendly, multilingual signage

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3. Sense of complete safety

• Hotels located in safe, not secluded areas
• Reliable transportation with skilled drivers

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4. Value for Money

• Special rates for conference participants
• No tourists traps

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5. Local Attractions / Unique Venues for
Social Events

• Folklore shows, local cuisine, historical sites
• Amphitheatres, waterfront, yachts

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6. Professional Local Suppliers

• DMCs
• Audio-visual and communication equipment
• Exhibition designers and constructors
• Multilingual hostesses / support staff
• All local suppliers must speak English!

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7. Local Support

• Fresh promotional / marketing materials
• Pro-location advertising
• Financial support of event budget
• or equivalent

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8. Meeting Clients Needs

• Be flexible
• Keep an open mind
• Broaden / globalize your perspective

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9. Personal Touches / Pampering

• VIP treatment
• Decision-makers tend to be spoiled
• regardless of event budget or standards

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10. End-User (Participant) Satisfaction
Probability
Prove to decision-makers that their
clients satisfaction is guaranteed and make
them your destination ambassadors!
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Summary
And the most important
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End-user (participant) satisfaction probability
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Thank You