Schedule 3

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Schedule (3)
Quiz on Monday. Reports and Presentations on
Wednesday. Dates shown are for Wednesday
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Schedule (4)
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Presentations

• In general, the following steps need to be
  covered
• Brief introduction
• Introduce the teammates. Please have names in
  alphabetical order.
• Provide a brief snapshot of the case.
• The stated problem
• The problem as stated in the case from the
  decision maker's perspective.
• Brief definition and analysis of the stated
  problem.

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Steps of Analysis

• 5Cs Analysis
• Keep it short!
• Discuss the objectives.
• Long-term and short-term.
• Present alternatives for each objective.
• What are the possible solutions?
• Marketing mix strategies?
• Core issues and implications from the 5C analysis?

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• Strengths and weaknesses of each alternative?
• Narrow down the list of alternatives.
• Select the best alternative.
• Your strategic recommendations and action plans?

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The Presenting Team

• Each team will have 17 minutes for the
  presentation.
• Every team member has to be present and have a
  role in the presentation.
• Remember, there is NO one correct solution to the
  case.
• If you justify the recommendations in a logical
  manner, you should be fine.
• Use QUANTITITIVE analysis wherever possible to
  justify your rationale.

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• Guidelines for each case will be posted online.
  These will help you in your case analysis.
• Do NOT read from the slides or notes.
• Professional attire is not required, but
  professional communication and demeanor is.
• All teams making presentations are required to
  e-mail (ajoshi_at_bus.ucf.edu) a copy of their
  presentations to me by 930 AM (the day of the
  presentation).

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Class Participation

• Participation will be graded
• You must be present for the duration of the
  class.
• Your participation grade depends on the quality
  of the questions you ask and the quality of the
  additional analyses you provide.
• Formulate your questions and comments to the
  presenting team in a professional and
  constructive manner.