Morrison

1
(No Transcript)
2

• started with woodstock building boutique brands
  ben jerrys,
• body shop and patagonia... evolved into major
  fortune 500 companies
• embracing green

3
its a rapidly growing business and cultural
phenomenon, presenting new opportunities
4

• green is in our dna
• GE ecomagination
• green is green

green is good business
5
Vision
Principles
Goals and Metrics
Standards
Implementation
6

• consumers say green is important in making key
  decisions
• products they purchase (79)
• where they shop (74)
• where they invest their money (72)
• would do more for the environment if they only
  knew how (49)
• advertisers have an increasing need to
  communicate green messages
• total green ad market valued at 1.4b - 3.5b in
  08
• employees are eager to be engaged
• 80 of college grads want a job with a positive
  environmental impact

consumer and advertiser demand is rising
7

• internal

external

• employee
• communications
• employee website
• employee events
• employee incentives
• nbcu employee survey
• measurable green goals
• green revenue
• greener operations

awareness
pr marketing on-air content digital consumer
events nbc viewer panel consumer participation
activation
results
8

• programming highlights
• nbc sports kicking off 8p SNFInAmerica
  halftime 2-minute live throw to north pole
• nbc network 30rock, the office, heroes, scrubs,
  deal, biggest loser, er, fnl, las vegas, chuck
• nbc daytime, latenight, nbc.com, syndication, all
  participating significantly
• nbc news major today show initiative ends of
  the earth daily local cvg msnbc, cnbc
• cable entertainment, sundance, emerging nets,
  telemundo ALL dot-coms contributing!
• first ever participation by theme parks film
  studio around single content initiative
• cross promotional foundation

9

• drove tremendous awareness surrounding the
  initiative
• reached customers, consumers, employees, media
  and local communities through volunteer days and
  internal communication
• mobilized the entire organization around a single
  content proposition for the first time in company
  history
• represents the largest single-cause initiative
  that the company has activated
• generated significant revenue and solidified
  nbcus upfront positioning by creating an
  unprecedented green-branded advertiser
  multi-platform
• distributed 150 hours of green programming
• 35 nbcu on-air and online brands represented
• launched a dedicated, sustainable green website
  greenisuniversal.com