AI in social media

1
AI in social media Transforming Engagement

• AI in social media marketing to the use of
  advanced technologies, like machine learning and
  natural language processing, to analyze user data
  and interactions on social platforms.

2
How to Use AI in Social Media

• AI in social media Marketers to create highly
  personalized digital experiences. Using AI to
  generate content, social listening, brand
  building, ad targeting and management, as well as
  influencer research, marketers can make
  data-driven decisions to optimize their social
  media strategy.

3
How to Use AI in Social Media

• The use of artificial intelligence (AI) in social
  media has become increasingly prevalent in recent
  years, offering a wealth of opportunities for
  businesses and individuals alike.
• Content generation
• Influencer marketing
• Customer service
• Advertising

4
Content generation

• AI Content generation tools are quickly
  growing, with ChatGPT leading the pack. However,
  developing platforms like Claude and Jasper are
  quickly catching up, offering marketers
  innovative capabilities such as ChatGPTs vision
  structures and Jaspers strong analytics suite.

5
Influencer marketing

• AT present advertising finds it increasingly
  difficult to reach todays ad-fatigued customers,
  the right influencer can provide an effective way
  to connect with a target audience.
• Influencer marketing is not just about
  superstars or rich content creators, its about
  reaching your targeting audience by partnering
  with someone who has their trust and respect.

6
Customer service

• Social media is a customer service channel.
  Customers turn to social media for answers and
  information, making it a critical gateway for
  connecting with your brand.
• Meta uses chatbots in its platforms Facebook
  Messenger and WhatsApp.
• Due to this demand, social channels have turned
  to AI-powered chatbots and virtual assistants.
• AI-powered tools can brand the online shopping
  experience and even help of sales. Snapchat has
  also launched a chatbot My AI. It aims to act
  like a friend.