keyword research

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Keyword searching

• By Malaika Akhtar
• http//fluentify.lovestoblog.com/

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what is
keyword
In digital marketing and SEO, a keyword is a
specific word or phrase used to optimize content
and target relevant audience segments. It helps
improve visibility in search engine results by
aligning with user queries and signaling
relevance to search algorithms.
By Malaika Akhtar http//fluentify.lovestoblog.co
m/
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Types of keywords

• Short tail keywords
• Long tail keywords
• Fresh keywords
• Evergreen keywords
• Branded Keywords
• Product Defining Keyword
• Customer Defining Keyword
• LSI Keywords

By Malaika Akhtar http//fluentify.lovestoblog.co
m/
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• These are longer and more specific phrases,
  typically containing three or more words. They
  have lower search volume but are less competitive
  and often result in higher conversion rates.
  Example "best running shoes for women", "digital
  marketing strategies for small businesses".

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• Short-Tail Keywords

• Also known as head keywords, these are short and
  general terms consisting of one or two words.
  They have high search volume but are highly
  competitive. Example "shoes", "digital
  marketing".

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• Long-Tail Keywords

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• Evergreen keywords are those that have a
  consistent and stable demand throughout the year,
  such as how-to guides, reviews, or tips. It is
  about steering clear of time-sensitive topics and
  toward consistent search traffic potential.

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• Fresh keywords

• Fresh keywords are those that relate to the
  latest trends. You can add these fresh keywords
  to your content to drive in immediate traffic,
  but expect this traffic to drop when the topic is
  no longer relevant.

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• Evergreen keywords

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• They are used by searchers who are specifically
  looking for products, services, or information
  related to that brand. Branded keywords are
  essential for brand visibility and capturing
  brand loyalists. Examples include "Nike shoes,"
  "Open AI GPT," and "Apple iPhone."

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• Lsi keywords

• LSI (latent semantic indexing) keywords are words
  or phrases that are conceptually related to a
  target keyword. So if you wanted your page to
  rank for credit cards, then LSI keywords would
  be money, credit score, and interest rate.

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• Branded keywords

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• Customer-defining keywords include a descriptive
  word or phrase that narrows down the search term
  to a specific customer demographic. For instance,
  a user might search "support group for men.

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• Product defining keywords

• Product keywords are the words and phrases that
  people use to search for products online. For
  example, if you sell shoes, some product keywords
  might include shoes. men's shoes.

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• Customer defining keyword

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what is
intent
The potent force driving user actions in the
digital realm, revealing their purpose, desires,
and motivations behind online searches and
interactions.
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Types of intent

• Navigational intent
• Informational intent
• Commercial intent
• Transactional intent

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• Users are in the research phase of the buying
  process. They are exploring different options,
  evaluating products or services, reading reviews,
  and comparing features before making a purchase
  decision. Here are some examples of keywords with
  commercial intent 
• best indoor plants for low light
• apple watch ultra review
• Buy shoes online
• Girls dress sales

• Informational intent

• Users have the intention to find information or
  answers to their questions. They may be seeking
  explanations, definitions, tutorials, research
  materials, or general knowledge on a particular
  topic. some examples of keywords with
  informational intent 
• Bruce Willis movies
• what is seo
• California time now
• how to clean a dishwasher
• .

• Commercial intent

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• Users aim to navigate to a specific website or
  web page. They already have a destination in mind
  and are using a search engine to quickly find the
  website they want to visit, such as searching for
  the homepage of a company or organization. Some
  examples of keywords with navigational intent 
• Starbucks
• Gmail login
• Instagram

• Transactional intent

• Users intend to complete a specific action, such
  as making a purchase, signing up for a service,
  or downloading a file. They are often looking for
  products, services, reviews, pricing information,
  or comparisons to help them make a decision. Some
  examples of keywords with transactional intent 
• iPhone 13 pro max price
• personality test online
• SEMrush trial

• Navigational intent

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Thank you
By Malaika Akhtar http//fluentify.lovestoblog.co
m/