COMMUNICATIONS

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COMMUNICATIONS

• DPH
• Clodagh Doherty
• 26-03-08

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Communications Department

• Press office for NHST 24/7
• Media monitoring daily press cuttings
• Raise awareness of services and promote current
  developments
• Promote and protect NHST corporate image
• Publications
• Media advice
• Marketing advice
• Staff communication
• Internal website

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Dedicated resource for

• Generate publicity through media coverage
• Provide copywriting, design and production advice
  on communication materials
• Develop a campaign approach to projects
• Create a drip feed effect with educating or
  raising awareness of key messages with public or
  specific groups

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Press coveragesources

• Press release (NHST, ScotGov, Charity,other
  health board, Health Scotland)
• Marjory Inglis attending meeting
• National story/article
• Release of stats
• Political
• Patient
• Journalist

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Opportunities for coverage

• Local newspapers/tv/radio/free paper
• Industry/professional magazines
• National newspapers/tv/radio
• Consumer/lifestyle magazines

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The message

• A story or news angle
• Key health improvement
• Photograph
• Quotation

Press release and/or photo call
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February 2008

• Public health generated coverage
• 7 press releases
• 14 articles including 7 pictures

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Courier 18-02-08 page 5
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Evening Telegraph 25-02-08 page 8
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Courier 26-02-08 page 4
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Perthshire Advertiser 26-02-08 page 13
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Courier 23-02-08 page 5
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CC
Courier 26-02-08 page 5
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Perthshire Advertiser 26-02-08 page 13
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Evening Telegraph 22-02-08 page 6
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Evening Telegraph 26-02-08 page 4
Courier 27-02-08 page 5
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Courier 27-02-08 page 11
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Evening Telegraph 27 02-08 page 16
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Courier 28-02-08 page 5
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Perthshire Advertiser 29-02-08 page 9
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February coverage

• Smoking(PK Smoking cessation, GIUFB PK
  Launch) 4
• Schools (Dundee, PK) 4
• Health improvement messages 3
• Heartstart 2
• Mental Health 1

All generated by proactive press releases
achieving position press articles
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Media enquires106 total 17 public health

• Mental Health 3
• DHLI 1
• Obesity 2
• HWL 1
• Sure start 1
• Alcohol 2
• Breastfeeding 2
• MMR 1
• TB 1
• Sexual health 1
• Skin Cancer 1
• Health improvement messages 1

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Future focus.

• Opportunities
• New/existing service, event, update on project,
  promote/educate on particular health improvement
  message, use national campaign to highlight local
  services.
• HEAT targets
• Heart disease
• Dental health children
• Healthy weight children
• Alcohol
• Smoking cessation
• Mental health
• Breastfeeding

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Questions???

• cdoherty_at_nhs.net
• 71192
• 07881511147