Posting stories is important. Posting them everyday, isn’t. Understanding you audience and the type you of content they absorb is absolutely necessary and it’s also essential to deliver it in a certain way. – PowerPoint PPT presentation
Title: 5 Social Media Myths you need to stop believing
1 5 Social Media Myths you need to stop believing 2
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths, despite the fact that data has disproven a number of marketing myths today, some marketers will still hold onto a few, simply because its hard to keep up-to-date on whats really going on with social media.
However, its important to identify myth from reality in order to create an effective social media strategy.
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I) Show up on stories everyday Posting stories is important. Posting them everyday, isnt. Understanding you audience and the type you of content they absorb is absolutely necessary and its also essential to deliver it in a certain way. Showing up everyday doesnt help of your content isnt interest enough to keep your audiences attention and focus.
II) Stick to one niche Having a niche is great but sticking to just one target audience is stupidity! Be accessible to several niche. Its not necessary that youd brand has to be applicable for a particular TA. The more people you reach, the more actions you gain.
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III) Post 5 times a day ALWAYS PRIORITISE QUALITY OVER QUANTITY. It doesnt matter if you post once or day or 5 times a day if you dont provide quality content. Unless your content is quality, nobody has the time to keep scrolling and browsing to something that isnt interesting enough to keep the viewers attention. Stay relevant and make sure youre posting quality content.
IV) Show up on every platform Dont waste time on platforms that do not work. Know your audience and act accordingly. A lot of businesses view social media as a magic bullet, and they expect overnight results. However, a lot of them fail to understand that it has to be used strategically and with realistic expectations, needs long haul planning showing up every day, providing great content and building and engaging with their community doesnt work unless you use the right platforms for your brand.
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V) Stick to a rigid schedule Understanding your brand audience is the key to successful post timing. Experiment with the schedule, view the insights and act accordingly. So what feels right for your brand at its own pace. Breathe and understand your audiences behaviour rather than just sticking to a rigid schedule.