Free Advertising Sites Your Dental Practice Should Be Using

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Free Advertising Sites Your Dental Practice Should Be Using

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When it comes to overhead costs of running a dental practice, marketing expenses can take a significant bite into your bottom line. Fortunately, there are many free advertising sites for dentists to use to rank their company high on Google searches and drive traffic to their websites. – PowerPoint PPT presentation

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Title: Free Advertising Sites Your Dental Practice Should Be Using


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  • Free Advertising Sites Your Dental Practice
    Should Be Using

2
  • When it comes to overhead costs of running a
    dental practice, marketing expenses can take a
    significant bite into your bottom line.
    Fortunately, there are many free advertising
    sites for dentists to use to rank their company
    high on Google searches and drive traffic to
    their websites.
  • No matter how big or small your advertising
    budget is, free marketing opportunities should
    never be missed. It's a wise business practice
    and will help your brand visibility continue to
    scale up.
  • Recommended Free Business Advertising Sites

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  • You need to rank your dental practice, and this
    requires listing your company everywhere possible
    to improve your brand positioning online. Failing
    to do this means your office won't be in front of
    prospects when looking for your services. Since
    most patients go online to find a provider, this
    can be a devastating loss of revenue.
  • One of the challenges though of listing on free
    advertising sites is knowing where to find them!
    Fortunately, we've compiled an extensive list for
    you!
  • Google My Business
  • If you haven't done so already, you should have a
    Google My Business listing for your company. This
    is platform is at the top of our list of free
    online advertising sites. This is the primary
    place that patients and prospects rely on when
    researching dental providers. With unique
    features like service categories, Questions and
    Answers, and multiple mini-post options, it's
    easy to see why GMB is a popular resource for
    free advertising.
  • Facebook
  • Facebook, and the many other social media
    platforms available, are another free advertising
    site that can help boost brand awareness, market
    your dental services, and save you tons on
    advertising dollars! In addition, you can create
    a company profile page that uses SEO-optimized
    content to help rank higher on search engine
    results pages (SERPs).
  • Facebook Marketplace is another important feature
    of this social media platform because you can
    post free classified ads for your dental business
    and target specific demographics.

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  • Bing
  • While not nearly as popular as Google, Bing is
    still made our list of best free advertising
    sites. Much like its competitors, it offers
    review features and a quick snapshot of your
    dental company for current and potential patients
    to find important details like hours of operation
    and directions. It's also free to use and can
    increase your brand's visibility online.
  • Yelp
  • Listing your dental office on the free review
    platform Yelp is essential so you can build your
    practice's reputation quickly. The review
    interface is easy to use, so make sure you
    encourage your patients to leave feedback here
    after every visit!
  • Yahoo
  • Despite the challenges this popular search engine
    has faced over the years, it still has over 1
    billion users a month relying on its services!
    Plus, this platform offers free business listings
    that will share important contact and location
    details with potential clients.
  • CareDash
  • As a dental provider, it's also essential to list
    your company on free business advertising sites
    that connect patients with care.

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  • This site sees millions of visitors searching for
    dentists in their area, so make sure to claim
    your free profile and update it with
    SEO-optimized content.
  • Healthgrades
  • If you want free advertising sites that can
    improve conversion rates, Healthgrades is the
    perfect site for you to list your dental company.
    This site is a must for healthcare providers
    because of its convenient scheduling features and
    review system.
  • EveryDentist.Com
  • Believe it or not, there are free advertising
    sites dedicated to the dental industry.
    EveryDentist.com is such a directory. It shares
    your practice details and service options, so
    potential patients get your most up-to-date
    information.
  • Geo Dentist
  • Free online advertising sites that are directly
    devoted to dental professionals are ideal for
    dentists. Geo Dentist is a U.S.-based directory
    site with limited traffic, it is still one more
    place for Google search spiders to crawl your
    information and boost your ranking.
  • Free Clinic Directory
  • This site is for you if you operate a dental
    clinic that provides patients with little or no
    insurance coverage care.

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  • Your profile can give a brief description of your
    company, the services you offer, hours of
    operation, and even a Google Maps feature so
    patients can get directions to your location.
  • EHealthScores
  • The mission of eHealthScores is to connect
    patients with high-quality care in the medical
    specialty they are searching for. Listing your
    dental company on this free advertising site is
    free and comes with reviews, insurance options
    you accept, contact information, and more!
  • FreeDentalCare.Us
  • Our free advertising sites compilation includes
    this directory specializing in helping dental
    patients find reduced or free oral healthcare
    services. If you are a clinic that provides
    discounted dental care, make sure you list your
    company here.
  • Manta
  • Another important directory website for small
    businesses, including dental offices, is Manta.
    This site makes it extremely easy to claim your
    profile in just a matter of minutes. It also has
    a cool integration that makes it possible to
    review your other business listings currently on
    the Internet! Free online advertising sites like
    this are an advertising dream for dental
    companies on a budget.

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  • YP.Com
  • We all remember the Yellow Page phone directories
    we'd search through to find dental services.
    Thanks to online search technology, this service
    has since gone digital and provides a free
    business profile to companies. With millions of
    visitors relying on their directory to locate
    dental services on a local level, creating your
    listing here could be extremely helpful to your
    marketing strategy.
  • Dentists.Com
  • Much like the name implies, this is a site
    devoted to helping visitors find a dentist in
    their area. Currently, there are over 100,000
    listed dental offices on this directory, so make
    sure to take advantage of their free profile
    feature so more patients can find you.
  • Foursquare
  • Another massive online directory that makes our
    list of free advertising sites is Foursquare.
    With tens of millions of local searches taking
    place by users, don't miss out on claiming your
    free profile. This site is beneficial in creating
    a community of followers with its check-in
    features, review sharing, and many other engaging
    integrations.
  • Better Business Bureau (BBB)
  • The BBB is often thought of as the directory of
    lousy business experiences, but the reality is
    quite the opposite.

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  • Having accreditation through this site will
    improve your reputation because it lets visitors
    know whether a company can be trusted or not. You
    will need to take several steps to set up your
    dental office profile, but it's worth the level
    of exposure your brand will receive once
    complete.
  • GlassDoor
  • Believe it or not, patients care about how you
    treat your dental staff! GlassDoor is a business
    directory that current and former employees can
    share their career experience with your office
    on. The profile you create can also be SEO
    optimized so you can further advertise your
    practice effectively for Google search algorithms
    to rank you.
  • DexKnows
  • Maybe you don't have time to create profiles on
    twenty different sites, and you don't have a
    budget to hire a marketer to handle it.
  • Sites like DexKnows may be the solution you need
    to get your practice in front of potential
    patients. This free advertising provider is known
    as an aggregator. This means that when you
    complete your listing, it shares it to other
    partnered directory sites on your behalf, which
    in turn creates listings for you, too.
  • Just be sure your details are up-to-date and
    correct. You don't want mistakes in your contact
    information spread across multiple websites or to
    confuse search engines.

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  • Chambers Of Commerce Listings
  • No matter what city, county, or state you operate
    your dental practice in, there is probably a
    local Chamber of Commerce dedicated to sharing
    community business information. These
    organizations often provide free business
    resources to members. Usually, they have a free
    local business directory you can list your
    company on so long as you are located in their
    coverage area.
  • CitySearch
  • Free advertising sites like CitySearch are
    perfect for giving your dental practice an extra
    online boost in visibility by sharing your
    information in search results by those looking
    for local services.
  • Unlike Google and Yahoo, this platform takes a
    more fun approach by providing users with awards,
    specials, and voting options for rating
    businesses in their communities. In addition,
    CitySearch tries to keep a fun and lively
    atmosphere for its users with voting, an award
    system, and special deals.
  • MapQuest
  • Even though this platform is focused on helping
    travelers find their way from point A to point B,
    it also offers search options for area business
    services they might need. For example, if a
    family is camping and mom wakes up with a
    toothache, where will they go for this dental
    emergency?
  • MapQuest makes it possible for them to find
    nearby dentists to help.

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  • Yext
  • Much like Manta, Yext is a directory service that
    comes with an online listing management tool so
    you can ensure all of your business profiles are
    accurate. They charge a service fee if you want
    to update these details if you find something
    incorrect, but you can at least review for
    inconsistencies at no charge.
  • Local.Com
  • Last on our list is Local.com, a basic listing
    site that can help you drive more local traffic
    to your dental practice. It offers reviews and
    rating options and provides a comprehensive
    profile experience full of important contact
    information and directions to your company.
  • Free advertising sites like this contribute to
    your local ranking.
  • Other Free Advertising Site Ideas Your Dental
    Practice Needs
  • It's important to remember that there are many
    ways to advertise your dental practice free of
    charge and save on your marketing dollars. In
    addition to creating free business listings, you
    should also incorporate the following into your
    marketing strategy
  • Blogs
  • Google wants its users to find high-quality
    content, and one way your dental practice can
    deliver on this expectation is to start a blog

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  • Whether you offer general health tips about oral
    care or want to provide information about the
    newest treatments your office offers, a blog is
    ideal.
  • Social Media
  • You probably already have a social media profile
    on Facebook, Instagram, or Twitter, but did you
    know these are ideal places to advertise your
    dental company for free?
  • The whole purpose of social media is to share
    information, so by posting quality content on a
    free business profile, you can provide
    information that users will want to share. This
    can lead to more site traffic and even improve
    your community engagement.
  • Also, social media makes it easier to get
    patients the answers they need faster. Just make
    sure you don't violate any HIPAA policies.
    Prospects will prefer a dental office that is
    responsive and accessible, so take advantage of
    these features.
  • Content Marketing
  • It takes more than just content to rank on Google
    and other search engines. You have to market it
    too. This means creating quality content that is
    SEO optimized and provides a clear call-to-action
    to increase the rate prospects convert.
  • Sites like Quora are visited by millions of
    people every day looking for answers,
    recommendations, and more. Post answers to these
    questions and also incorporate your content
    marketing strategies to pull more traffic to your
    dental website.
  • YouTube
  • Pictures can indeed say a thousand words, but
    short videos related to your dental practice can
    do even more. Not only can you create a sense of
    familiarity with patients, but you can market
    your office features and available services in a
    more personal way.

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  • With built-in editing tools, it's easy and free
    to upload short clips to YouTube in just a matter
    of minutes.
  • E-Mail And Messaging
  • Finally, another free way to market your dental
    practice is through strategic e-mail campaigns
    and messaging. Send prospects and current
    patients high-value content that incorporates
    keywords, CTAs, and even one-click scheduling
    options or links to your website in your
    communications.
  • You will indeed need them to opt-in to receiving
    these communications, but offering a special
    discount or product for signing up can quickly
    incentivize them. Because emails are free, you
    are able to send free ads that can be tailored to
    specific patient categories.
  • Save Time with Adit Dental Marketing
  • As you can see, there are countless free
    advertising sites and tools available to dental
    practices trying to market their services on a
    budget. While our compilation doesn't cover all
    of the available opportunities, it's a great
    start that can give your company the boost it
    needs to rank faster.
  • With that said, there is one significant
    investment you can expect to spend when listing
    your office on these directory sites time.
  • At Adit, we know that your time is valuable, and
    creating profiles to advertise your company is
    time-consuming. In addition, every sign-up
    process is different and may require additional
    verification steps before its active.

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  • You also have to keep track of the specific
    guidelines for posting and advertising on these
    sites. Google My Business and Facebook
    Marketplace are especially stringent.
  • In addition to the initial setup, you will need
    to monitor all of your profiles and listings you
    put on a free online advertising site, update
    them regularly, and respond to reviews and
    ratings you receive on them. At the end of the
    day, free ad posting sites can get really
    expensive when considering the amount of time
    spent in management. This is why working with a
    professional dental marketing agency like Adit
    may be a better bang for your buck.
  • From review management to e-mail marketing and
    advertising campaigns, our team can ensure your
    brand is visible and edges out your competitors
    locally. Learn more about our services and how we
    can help you create a successful strategy that
    converts. Then, contact us today to set up a free
    demonstration.
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