The Ultimate Guide to Choosing Dental Office Names

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• The Ultimate Guide To Choosing Dental Office
  Names

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• As the proud owner of a new dental practice, your
  first step in branding is to make a list of
  dental names you like and pick the best one.
  Next, of course, you want to give your company
  something memorable and engaging so you will
  stick out from the local competition. But, you
  want to incorporate your brand's vision and
  message.
• Trade names are crucial to helping your future
  patients understand the type of care they will
  receive when visiting your office. While you need
  a company name that is distinguished and
  memorable in your practice area, choosing one
  that can communicate expectations of service
  quality is just as important.
• Components in Dental Names You Should Consider
  First
• As you probably know, the name of your practice
  is very important for several reasons--
  especially when it comes to marketing your dental
  company effectively. Any trade name you pick will
  be important to building recognition for your
  brand and any SEO strategy you create to boost
  search engine result page (SERP) ranking and
  drive more traffic to your website.
• Consider these factors when brainstorming ideas
  for dental names you want for your practice
• 1. To help patients remember your dental
  company's name, choose one that is short and
  memorable.
• 2. Always choose words that will inspire positive
  feelings about your practice. If you call your
  office "Cavity Repair of Northern Pennsylvania,"
  for example, it's reminding people of bad oral
  hygiene, not how you can make their smile whole
  again. Any phrases or wording in your dental
  company name that reminds patients of the
  negative side of oral healthcare isn't a good
  idea.

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• 3. Be clear about what your profession is. You
  don't want any ambiguity about your being a
  dental practice, so choose a name that makes it
  abundantly clear. You don't have to use the words
  "dentistry" or "teeth" necessarily, but make sure
  your area of expertise is apparent.
• 4. Keep online marketing strategies in mind when
  choosing a trade name and how it will impact your
  efforts. For example, if you specialize in
  pediatric dentistry, make sure your new company
  name reflects this fact instead of using a
  general dental service reference.
• 5. Definitely consider SEO marketing strategies
  by possibly including your city or specific
  keywords in your trade name. This will help
  patients find you and get your website found
  faster by online search engine crawlers.
• With all the options you have to consider when
  creating a list of dental names to choose from
  for your company, remember there's more than one
  way to approach this process. This guide will
  give you helpful insights into factors to
  consider when choosing, including how your brand
  goals and vision can affect your options.
• Examples of Dental Names and Ideas for Your New
  Practice
• One of the best and most frustrating aspects of
  naming your dental practice is the vast amount of
  terms and phrases to choose from. While it's true
  that many up-and-coming dentists will use their
  surnames, this route may result in brand
  awareness taking longer to build.

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• Honestly, the best way to get started is to
  simply brainstorm several examples based on
  different criteria. This can be as simple as
  jotting down a few ideas on paper or sitting down
  with a consultant or your team and tossing
  suggestions around. You may be surprised at the
  options that you'll think of during this part of
  the process.

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• Check Out Some Examples Of Unique And Engaging
  Dental Names Below
• Dentistree
• Dentology
• Everbrite Dental
• Fresh Smiles Dentistry
• Gentle Touch Dental
• Luminous Dentistry
• Happy Kids Dental
• Smile World Dentistry
• Miles O'Smiles
• Tooth Depot
• New You Dental Care
• Pearl Guard Dental Clinic
• Precious Smiles
• Sensational Smiles Dentistry
• Smile Brite
• The Dental Doctors Group

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• How the Dental Practice Naming Process Works

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• Depending on where you plan to open your
  practice, in the United States or another
  country, approval may be required. For example,
  suppose you are opening a dental company in
  Ontario, Canada. In that case, you will have to
  get your chosen trade name approved by the Royal
  College of Dental Surgeons of Ontario (RCDSO).
  This committee requires practice owners not to
  use terms that suggest any level of superiority
  or uniqueness in their dental names. So, while
  you could easily use "Superior Dental Care of New
  York" in the United States, it likely wouldn't be
  approved for use in Canada.
• Why would other countries be so picky about the
  dental names used by practitioners? Usually, it's
  to prevent patients from having unrealistic
  service expectations or protecting the public
  from scare tactics. So, always double-check the
  laws and regulations governing this process
  wherever you open a new dental office.
• With all of this said, there are several name
  types to consider when developing the best
  designation for your company. Below is a quick
  overview of each
• Object-Based Dental Names
• Suppose your office is located in a major
  metropolitan area, like New York City. In that
  case, there is probably a high saturation of
  practices having some form of the city within
  their name. Or, maybe you want patients to have a
  visual idea in their mind about your company when
  hearing or seeing your name?
• Object-based dental names are ideal in these
  situations and offer you a way to be more
  creative and unique. For example, instead of
  calling your company "The Superior Dental Group
  of NYC," you could be known as "Healthy Grins of
  the Big Apple" or "The Big Apple Smile Company"
  instead.

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• Remember, you don't have to only focus on the
  tangible features of your dental office when
  developing a name. Feel free to lean more toward
  the abstract.
• Specialty-Based Dental Names
• Another angle to consider when creating your list
  of naming options is the type of services you
  offer or the dental specialty you practice. There
  are numerous branches in dentistry that fall
  under a specific category of care, including
• Pediatric Dentist
• Endodontist
• Oral Maxillofacial Surgeon
• Orthodontist
• Periodontist
• Prosthodontist
• Oral Medicine and Pathology
• Imagine if you are an oral and maxillofacial
  surgeon with the name "8th Street Oral
  Healthcare". With such a generic name that has
  broad implications, your team may waste precious
  productivity fielding general dentistry calls
  that you don't serve. So instead, consider being
  more specific, like "8th Street Oral Surgeons".
• Location-Based Dental Names
• Depending on where your practice is located, your
  local area may not be overly saturated with
  dental offices competing for your business.

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• If you live in a small town, using a
  location-based dental name may be a good option.
  Small towns often have popular cross streets full
  of businesses, and you can leverage this to your
  advantage if you happen to be near or one. Names
  like "Main Street Dental Clinic" or "Smile
  Company of Waynesville" are just a few examples
  of the many ways you can incorporate your
  location into your company's designation.
• Also, consider using area landmarks if you don't
  want to use a street or city. If your service
  region is well-known for a particular lake,
  beach, or other distinguishing feature, don't
  hesitate to consider these as possible words or
  phrases in your dental name, too.
• General And Speciality Practice Dental Names
• If you're opening a new dental company and are
  partnered with an orthodontist or other
  specialist, this is a mixed general and specialty
  practice situation. You will undoubtedly want to
  consider incorporating this aspect of your
  business into the name you choose. Of course,
  some rules apply if you're a practice outside of
  the United States, so make sure to check with
  industry regulations before doing so.
• With that said, some examples of mixed practice
  names include
• Smiles R Us Dental Group
• Oral Health Group of Des Moines
• The Complete Oral Care Clinic
• Fremont Healthy Smiles and Orthodontics

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• Mixed Speciality-Based Practices Dental Names
• Unlike dental offices that offer basic dentistry
  and specialty care, mixed specialty-based
  practices don't provide general care. Maybe you
  are a maxillofacial surgeon partnered with a
  periodontist and orthodontist to create a
  powerhouse of a dental company. How could you
  incorporate all of these specialties into your
  dental name?
• Consider the following examples
• Dental Specialty Group of Austin
• ABC Perio Ortho Maxillofacial Specialists
• Goodwin Dental Specialists
• Sweet Smile Periodontic and Orthodontic Dentistry
• Chasetown Dental Solutions and Surgery
• Of course, you may not be able to showcase all of
  your specialty partners in your list of dental
  names, but that doesn't mean you can't market
  them effectively in other ways. The important
  thing to remember is that your prospective
  patients recognize that your dental company
  offers a wide range of specialty oral healthcare
  options.
• Tips for Naming Your Dental Practice
• If you're feeling overwhelmed with the process of
  choosing a name, keep the following tips in mind
  to help you

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• Make Sure Your Chosen Dental Name Is Legal And
  Available
• As mentioned before, depending on the country you
  live in, different laws can impact your options
  for dental names. It's also essential to ensure
  another dentist hasn't already claimed it! This
  is especially important if you are operating as
  an LLC (limited liability corporation) or a
  corporation in the U.S.

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• Fortunately, most states have a business database
  where you can check the availability of your
  choice. The Secretary of State where your
  practice is based likely has a website with this
  information, but you can also call and get
  details on how to find out. Dental firms that
  will operate under a DBA (doing business as) will
  also need to check if their chosen DBA name is
  available or not through the same means.
• In addition to checking with the Secretary of
  State, the United States Patent and Trademark
  Office provides a searchable database so you can
  ensure any trademark you choose hasn't already
  been registered.
• Another great resource to check your list of
  dental names is to run a Google search! It will
  bring up any dental practices in your area that
  have the designation you want or already use
  something similar. This insight can save you a
  lot of time and hassle in developing your name
  and any legal problems that might arise if too
  much like other titles out there.
• Create A Dental Name That Embodies Your Brand
• Should you choose to put your name in your dental
  practice designation, this is known as personal
  branding. This is a popular approach for many
  dentists when first starting out since it's
  unlikely other providers in your service area
  have the same name. It's also commonplace for
  dentists to put their credentials (DDS, DMD)
  after their name, but this can confuse the public
  since they may think these indicate one is a
  physician.
• Another problem with using your name is how well
  it can become a memorable brand. Coming from a
  family of dentists practicing in your town for
  generations earns name recognition and boosts
  your brand awareness. However, if you are new to
  the community or not well-known, you may find
  branding opportunities are limited and would
  benefit more from a unique and engaging name
  instead.

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• Finally, if you don't plan to keep your dental
  business forever and intend to sell it at one
  point, then keep this in mind. You want a name
  that can transition ownership and embody a vision
  and message any future buyer would want for their
  own.
• Leverage Your Service Specialties
• Another sound approach to help you narrow down
  dental names for your company is highlighting the
  type of service specialties that make your firm
  stand out from the rest. When first starting your
  practice, staying ahead of your competition is
  extremely challenging, so focusing on your
  primary selling point to your patients is
  crucial.
• Maybe you focus on teeth whitening or emergency
  services, both of which are extremely popular.
  You can work these terms into your dental company
  name to help your brand rise to the top in online
  search results. Even more advantageous is your
  ability to add in specific location targeting in
  addition to your specialty services.
• Below are some examples
• Smile Brite of Florence
• Naples Gentle Dental
• Urgent Dental Services of Atlanta
• Broadway Street E.Z. Dentures
• While the primary purpose of incorporating some
  of your specialties into your dental company name
  is to communicate your services clearly to
  prospective patients, it can also help drive more
  traffic, and quality leads to your business.

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• For example, imagine a patient breaks a tooth
  during a basketball game, and they look up
  dentists in their area for help. Which provider
  would they most likely choose? A practice with
  "Urgent dental services" in its name or "Smith
  Dentistry Clinic"?
• Using Geographical Targeting Markets Your Company
  From Day One
• Location-based dental names help your business in
  numerous ways. While we mentioned earlier that
  this helps reach patients in your area, you
  should also consider the digital marketing
  benefit.
• One of the first things to understand about
  online searching is that most patients choose
  their providers by going to the Internet first.
  They don't call around until after they've
  visited several provider websites and read
  reviews. Therefore, all of their searches are
  local by default, to begin with. Even if a
  potential lead doesn't include a city in their
  search terms, local results will still be
  populated first by the platform they use.
• For example, Google uses algorithms that
  automatically detect where the searcher is
  located and gives results on that fact. This
  means that any locational terms you incorporate
  into your dental names are helping you boost
  website traffic immediately.
• Consider If A Keyword-Optimized Dental Name Is
  Right For You
• The reality is that beyond choosing a name for
  your new dental office, you will have many
  additional branding and marketing tasks to
  undertake, including search engine optimization
  (SEO). SEO uses popular words and phrases to get
  noticed by search provider algorithms.

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• Google is the most used and relies on local
  keywords to rank your business and its website in
  its search results.
• If you plan to use Google Ads, social media, a
  professional website, and other online tools, you
  may want to consider the long-run impact of your
  strategy before deciding on a name. This makes
  optimization from the beginning essential.
• Of course, digital marketing shouldn't be the
  only reason to use keywording in your practice
  name. For example, maybe you want to connect with
  your community on a more personal level. In that
  case, you may opt to reference landmarks or
  popular parks as part of your name branding.
• Consider the following examples
• Lakeview Park Oral Surgery Group
• Family Dentistry of Lake Superior
• The Arbors Maxillofacial Oral Surgery Clinic
• Canyon River Smile Factory
• Keep Your Target Audience In Mind
• At Adit, one of the biggest pieces of advice we
  give dental company owners is always to keep your
  audience in mind when building your brand. This
  includes when choosing a dental company name.
• Why? Because your services are unique and you
  want patients specifically in search of these
  offerings. Not every dentist is the right fit for
  every patient that contacts them for care. For
  example, if a mother calls for a pediatric
  dentist and your company doesn't provide that
  service, she needs to reach a different provider
  type.

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• The same goes for patients seeking concierge
  dental services, which may not appeal to a
  lower-income family. Likewise, not every dental
  practice is suitable for every prospective
  patient.
• This is why you want to create a dental name to
  speak to your target audience directly.
• How Your Patients Feel Matters Too
• Another helpful tip when creating dental names to
  choose from is considering how your target
  patients may feel about dental services.
• Many dentists incorporate the word smile in their
  practice designations because it associates
  feelings of happiness, healthiness, and a
  pleasant experience. However, maybe you plan to
  offer sedation and other gentle care options.
  Then it may be wise to include words related to
  compassionate care within your name instead.
• Here are a few examples of how you can recognize
  the needs, wants, and concerns of your patients
  in your dental company name
• Pain-Free Dentistry
• Happy Smiles Dental Group
• Gentle Touch Dental Clinic
• Toothy Grins Oral Care Group

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• It's easy to see how names using emotional terms
  can appeal to prospective patients and encourage
  them to consider your dental office over others
  in their area.
• Engage Your Potential Patients
• Another popular approach to generating an
  effective dental company name is creating one
  that engages and advertises all on its own. This
  is helpful if you want to take a unique approach
  that is catchy and memorable.
• The whole purpose of your brand is to help
  patients identify and know what you're all about.
  So using wordplay that uses alliteration and
  rhymes is a great start. Also, consider funny
  puns and double meanings to engage your audience.
• Below are some excellent examples of
  one-of-a-kind dental names that have helped
  companies boost their brand
• Dent Go
• Bracing Ourselves
• In the Gap Dental Care
• Crowning Glory
• Floss Bosses
• Rinse Repeat
• Getting ideas? Definitely have some fun
  brainstorming some clever names for your dental
  practice that will help you stick out. While you
  should still be sure that whatever you choose
  will fit your marketing brand, personality, and
  vision, there are many great ways to come up with
  something special.

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• Another advantage to choosing this type of naming
  approach is that you can expand your practice
  without changing your branding. You can open more
  offices, add more staff, and even partner with
  additional dental specialists, but your name can
  remain the same.
• Register A Trademark For Your Dental Company Name
• When you choose a name for your dental office,
  make sure to take steps to protect its reputation
  and trademark it! This is also an important step
  toward protecting your intellectual property from
  being used by competitors in your area.
• You Can Always Add A Tagline
• Taglines are a great way to convey brand
  messaging to prospects visiting your dental
  website. You can easily add a slogan to your name
  and add that extra oomph you feel is needed to
  stand out. This is a helpful step if you think
  your current options are too simplified or
  generic.
• For example
• Smith Dental Clinic Happy Smiles for All
• Rocktown Dentistry Comprehensive Oral Healthcare
  for the Whole Family
• Pediatric Dentistry on 8th Happy Kids Smiles
• Denture Clinic of Atlanta Get a New Smile in 24
  Hours

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• Is Your Domain Available?
• You likely already have website options on your
  mind, and your dental office name could be a
  significant hurdle to creating one that drives
  business. However, what you ultimately decide to
  use will be registered as the domain name for
  your office. This functions as the web address
  that prospects will need to know to access your
  online site. On top of that, the name you pick
  will help build your brand identity with your
  target audience, who will seek you out online
  most of the time.
• To ensure you can use your dental name as a
  domain and web address, take your list of options
  and go to a provider you're interested in hosting
  your site. There you can conduct domain searches
  with your naming options to determine what is or
  isn't available. Remember, you should choose a
  name that you can get as an online domain with
  little to no changes. This will make it less
  confusing when patients search for your clinic or
  try to find your site without any reference to go
  from.
• How Adit Helps Practices Create Dental Names
• As you can see, there's really no limit to how
  you name your new dental office, but your choice
  has future implications for your business. If you
  want to change your name in the future, how would
  that impact your brand? Is your naming choice
  easily marketed? Does your company name match
  your brand goals and vision?
• All of these questions can be hard to answer or
  predict because they deal with marketing strategy
  and planning that you may not have considered
  entirely yet. Adit is a full-service dental
  digital marketing agency that provides
  professional websites, branding, practice
  management, and more.

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• Our agency works with new companies within the
  dental industry to create a name that their
  patients remember and brag about to their
  families. So how do we do it? Read on to find
  out!
• We Understand Your Target Audience
• Does your practice provide pediatric dental
  services, or does it focus on periodontics?
  Whatever your niche, our team will analyze what
  needs and interests your patients have and help
  you create a brand that is relevant to these
  wants.
• Unmatched Competitive Analysis
• Do you know who you're competing against in your
  service area? And, are you sure you know what
  their target market audience is? What about how
  they position their brand online? All of these
  factors should play into not just your dental
  name but your long-term digital marketing
  strategy. If you're new to all of this,
  partnering with Adit to get started on the right
  foot by making informed decisions about branding
  and advertising is crucial.
• Recognition Doesn't Have To Take Forever
• While it's true that brand recognition doesn't
  happen overnight, working with a seasoned dental
  marketing provider like Adit when trying to
  generate the perfect name can speed up the
  process.
• Maybe you chose to use your last name, and it's a
  bit complicated. This can backfire and create
  confusion for patients. Does this mean you can't
  use it? Of course, not. But working with our
  agency can ensure we consider all options on the
  table and choose what's best to get your new
  dental firm off to a running start.

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• Create A Name That Embodies Your Brand And Is
  Easy For Patients
• Dental company names that are short, memorable,
  and distinctive are ideal, but you may find it's
  tough to generate one. Our marketing team helps
  up-and-coming dental practices create names that
  meet this standard without sacrificing their
  personality, vision, or message.
• We also ensure that any name we help you create
  will have domain availability so that the URL is
  easy to remember and type for your patients.
• We Value Professionalism
• Being clever is a great way to be unique when
  choosing a name for your dental company, but
  professionalism should never be forgotten. Adit
  can help you find the perfect designation for
  your office that describes your practice and
  exudes your business's professional nature while
  still highlighting your unique brand. In
  addition, we're all about engagement to drive
  prospective patients to your office.
• You also can be sure that your dental office
  won't blend in with the competition but stick
  out. Any name we help you create won't leave
  future patients confused and ensure that your
  intellectual property is protected through
  trademark.
• We Help You Define Your Company Identity
• When choosing your practice name, have you
  already developed your marketing identity? Do you
  have a logo yet? What will your name look like on
  publications, websites, and advertisements? These
  are essential elements to consider when choosing
  what to call your dental company.

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• Things like a tagline and whether your name
  should be in your company name are also important
  to determine. Adit helps our clients ensure that
  all elements of their market identity are
  consistent and supportive so that it quickly
  communicates brand information to patients.
• Adit Helps Your Dental Company Plan For The
  Future
• The long-term success of dentists is often
  affected by the dental names they choose. This is
  especially true if you plan to operate only on a
  local level or if you want to create a chain of
  nationwide service locations.
• Working with a dental marketing firm like Adit
  can help you flesh out these possibilities and
  how your trade name can directly impact your
  brand.
• Create the Perfect Dental Practice Name Today
  with Adit
• As you learned in this guide, naming your dental
  practice is a crucial decision that you need to
  get right the first time. It takes a careful
  assessment of your brand, goals, and target
  audience to ensure you gain the recognition
  required to succeed in your community. It also
  lays the bedrock for your marketing strategy.
• Get professional guidance to launch your new
  dental office and attract patients to grow your
  business from the start. Partner with the dental
  marketing professionals at Adit and leverage our
  automated practice management tools, skillful
  website design, branding expertise, and more. We
  provide years of experience in the dental
  industry market space and have an unbeatable
  results guarantee that can't be matched.
• Reach out today to learn more!