Why You Should Gamify Your Customer Loyalty Program

1
Why You Should Consider Adding Gamification to
Your Customer Loyalty Program
2
(No Transcript)
3

• Gamification is one of those buzzwords you often
  hear during brainstorming sessions, but when it
  comes to loyalty programs, its become much more
  than just a fad. Having a gamification component
  to your loyalty program or app is one of the most
  proven ways to keep customers happy and engaged
  with your clients brand. That said, many have
  found that when they try to incorporate
  gamification into a business without proper
  research and data intel on their customers and
  target audience, they often end up feeling as if
  theyre performing without a net. The same goes
  for sophisticated customer retention solutions,
  such as robust loyalty programs.

4

• It doesnt seem like all that long ago that most
  loyalty programs centered around the buy
  some/get one punch card model, along with the
  occasional direct mail special coupon offer. But
  with the exponential growth of eCommerce and the
  birth of the smart, sophisticated modern
  consumer, loyalty programs have branched out from
  simply rewarding purchases with basic rewards. To
  keep todays customers engaged, loyalty programs
  must offer a wider range of incentives and
  attractions. While this can prove to be a
  challenging endeavor, if you have a program built
  on a data-driven platform like FiOs Customer
  Loyalty Platform you can build a customer loyalty
  program that creates real Customer Lifetime Value
  (CLV).

5
Why Gamification Works Well for Customer Loyalty
Programs

• Transactional loyalty programs like the coupons
  and percent-off discounts discussed above- have
  proven less and less effective, and brands are
  beefing up their customer loyalty programs to set
  themselves apart and drive greater engagement.
  This is critical, considering that
• 58 of consumers said theyre more loyal to
  brands than they were five years ago.
• 63 of consumers indicate they belong to between
  one and five loyalty programs.
• 77 of consumers feel brands could be doing more
  to earn their loyalty.

6

• This is where gamification entered the picture.
  There isnt one perfect approach to a gamified
  loyalty program or one surefire type of contest
  that will ensure engagement. Gamification
  requires using game elements or design techniques
  as part of your marketing strategy to influence
  customer behavior and engagement. Modern
  marketers know that gamification induces powerful
  emotions like excitement, intrigue, and happiness
  to influence specific actions and reactions. How
  do they know this? Through the use and analysis
  of behavioral and sentimental analytics.

7

• Increasingly, brands are leveraging both
  gamification and behavioral analytics in their
  loyalty programs as a differentiator and a key
  component in the personalized, customer loyalty
  loop. While the theories behind what engenders
  brand retention and brand loyalty are changing
  constantly, loyalty programs that have included a
  gamification component to their apps or eCommerce
  sites have routinely reported higher engagement
  numbers and bigger growth than those who stick
  with the basic some for one model.
• To achieve this and have your gamification
  efforts be a successful endeavor right out of the
  gate, take note of these five key elements to
  creating a loyalty program that is engaging and
  addictive to your customer base.

8
1. Figure Out What Behavior Youre Trying to
Inspire

• Are you hoping to increase the frequency of
  visits or average transaction amount? Are you
  trying to generate some hype around your business
  and get people talking in an effort to acquire
  new customers? Or do you simply wish to make sure
  your existing customers dont abandon you for
  your competitors?
• Different game design elements can trigger
  different outcomes and to encourage loyalty, but
  you must motivate customers to keep coming back.
  A common way to do this is to develop multiple
  steps that allow them to collect points to redeem
  for rewards. And if your customers are interested
  in achieving goals, performance graphs and
  progress tracking tools could be the way to go.

9

• If you want to use your existing customers to
  attain new ones, for example, you might do
  something similar to Uber and offer your loyal
  customers attractive rewards and discounts for
  getting a friend to register.
• On the other hand, if your goal is simply to
  encourage people to visit more frequently, take a
  page out of Starbucks book and offer your
  loyalty program as a seasonal contest where they
  win a turn every time they make a purchase, all
  with the goal of acquiring holiday-themed badges
  and rewards toward specific prizes.
• By having a clear idea in mind of what you want
  your loyalty program to achieve, you can gear
  your gamification to inspire certain behaviors
  that will create sticky customers and inspire
  brand loyalty.

10
2. Encourage Customers to Adopt Digital

• You need to go beyond asking a customer to
  download a mobile app or scan a loyalty card with
  every purchase. Using gamification paired with
  making a purchase online or through social media
  enables you to incentivize digital adoption and
  greater engagement with your loyalty program,
  while also helping them have a seamless
  experience inside a store and while online
  shopping. This is providing a true omnichannel
  interaction, and it creates a unified, cohesive
  brand experience that builds connection and
  loyalty.

11

• Behavioral data used in customer data platforms
  like FiOs Customer Loyalty Platform provides
  valuable insight into what consumers respond to,
  how, and why. With the benefit of this predictive
  analysis, its clear to see that todays customer
  is looking for a seamless, personalized
  experience throughout a brands entire ecosystem.
  By building this unified concept into every
  touchpoint and having them earn loyalty stock
  throughout, youre not only giving continuous
  brand exposure, youre also building another
  brick into the loyalty bridge every time they buy
  from your brand. To Know more about Why You
  Should Gamify Your Customer Loyalty Program
  please visit here https//www.groupfio.com/why-yo
  u-should-consider-adding-gamification-to-your-cust
  omer-loyalty-program/