Universal Childrens Day Active PR

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Universal Childrens DayActive PR Marketing
CommunicationsOctober 2005

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About Us

• Dynamic, Energetic, Experienced, International,
  CONNECTED
• Experts in developing successful Integrated
  Public Relations and Marketing Communications
  Campaigns
• Corporate Social Responsibility - We at Active
  believe that corporate financial goals and social
  awareness and growth dont have to be mutually
  exclusive, and can in fact encourage positive
  growth.
• Specialized in Non- and Not-for-Profit Sectors -
  We specialize in developing Integrated
  Communication Campaigns that take to heart the
  wellbeing of our communities.
• Extensive network of community leaders, creative
  and business professionals, etc. to facilitate
  implementation of Campaigns

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What we do

• Conceptualize and Implement CSR Projects
• Match-making for effective project implementation
• PR Brand Building and Concept Development
• Media Productions - TV and Radio Programs and
  Spots
• Set up and Manage Press Office
• Crisis Management, Press Releases, Press Kits
• Media Monitoring and Coverage
• Media Relations
• Government Relations
• Event Development and Implementation

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Active Projects

• Kodak Coca Cola
• Best of Egypt National Photography Competition
• Olympic Torch Activities for youth round Egypt
• Charity activities among schools for mental
  illness
• Coca Cola Pfizer
• Medical Caravan in Fayoum together with Al-Azhar

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Active Projects

• US Wheat Associates
• Community Awareness Activities
• Product Giveaway and Information Booths
• World Gold Council
• Jewelry/Fashion Show
• Pan Arab Jewelry Design Contest

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Active Projects

• UNICEF (United Nations Childrens Fund)
• Polio Integrated Communication and Awareness
  Campaign
• Maternal and Neonatal Tetanus Campaign
• Street Children and Child Protection
• TV Radio Children Programs and Public Awareness
  Spots
• Al Azhar University
• Medical Caravan for Disadvantaged Children
• Abused Children Rehab Program
• Abu El Reesh Childrens Hospital Coca Cola
• Fundraising Activities
• Amnesty International
• Documentary Production
• Ministry of Agriculture
• Conferences and Special Events

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Strategic Partnerships

• Active offers a match-making service to form
  strategic alliances between Private Organizations
  and Public/Non-Profit Institutions
• Examples of successful alliances
• Mobinil UNICEF
• UNICEF Ministry of Health Population Rotary
  Club International
• Al-Azhar Amnesty International
• Pfizer Al-Azhar
• Kodak Schools for Special Needs
• Coca Cola Abu El Reesh Childrens Hospital

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Egypt Breaks a Guinness World RecordonUniversal
Childrens Day
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Universal Childrens Day

• Active PR Marketing
• Communications is organizing a
• day of activities celebrating
• Universal Children's Day, under
• the auspices of UNICEF, during
• which Egypt will break the
• world record of the largest
• hand print painting made
• by children

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Current World Record

• The current world
• record was set in
• Jeddah, Saudi
• where 2,541
• children created a
• hand print painting
• measuring 209.196
• sq.m.

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Universal Childrens Day

• 18th of November, 2005
• The event will be hosted
• outdoors at Al Horreya Park in Cairo

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Purpose

• Egypts first time to break a
• Guinness World Record
• The first International Scale Event
• Commemorating
• Universal Childrens Day in Egypt
• Deliver the important message of defending
  Childrens Rights and declaring our commitment to
  
• Protecting our Future
• Generations

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Purpose (Contd)

• The concept of Childrens Rights is not really
  understood by
• the mass and so various infractions on the right
  of the Child
• are regularly witnessed (violence, FGM/C, child
  labour, etc.)
• Adults need to be constantly educated and
  reminded about
• the rights of the Child in order to secure
  endorsement on the
• local, pan-Arab and international levels

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Proposed Activities

• Creation of the Worlds Largest Hand
• Print Painting done by Children
• An appropriate image will be designed to
• visually portray a message from the children
• to the World
• Approximately 3500 children will participate
• United Nations Goodwill Ambassadors and
• other celebrities and VIP guests will be
• invited to monitor the process of the
• creation of the hand print painting

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Proposed Activities (Contd)

• Various Fun activities/games for the
• children
• Awareness initiatives planned by various
• local and international NGOs will play
• an integral role in the event so as not to
• lose the educational focus of the day
• Literature will be available and distributed to
• attendees on the topic of Childrens Rights, etc.

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Event Participants

• Children
• - Children nominated by the various Embassies to
  represent their respective nations
• -Children from different parts of Egypt, the
  Middle East and North Africa to be invited to
  participate
• - Children from orphanages and other governmental
  institutions
• Guests of Honour
• - National International UN Goodwill
  Ambassadors
• - Political Leaders
• - Key Community Figures

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Media Coverage

• Press Coverage
• Al Ahram
• Al Akhbar
• Al Gomhoria
• Nesf El Donya
• Flash
• Kalam El Nas
• El Wafd
• El Midan
• October
• Ein
• Insight
• Enigma
• Community Times
• Al Ahram Weekly

• TV Channels
• - Local Channels
• CH1, CH2
• - Satellite Channels
• MBC
• Al Jazeera
• Orbit
• LBC
• Dream TV
• NBC
• Al Mehwar
• Tunis 7
• El Majid
• Qatar TV
• Al Arabeya
• CNBC
• Dubai TV
• Infinity TV
• Abu Dhabi

Radio - Nile FM

• Outdoor
• Two 4x14 Billboards
• on 6th October Bridge
• a week prior to the
• events day

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Sponsorship Packages
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Red Package 100,000 LE
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Green Package 75,000 LE
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Blue Package 50,000 L.E
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Purple Package 30,000 L.E
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Thank You