Peter McGrath

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Peter McGrath Exec. Vice President Director
Private Brands Division
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Why Private Brands?

• Strategy Direction
• Value Strategy
• Creates Differentiation
• Controls our Destiny
• Focus on the Customer
• Worldwide Sourcing Leveraging Size Scale
• Innovation through Technology
• Allow the Customer to Choose

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Private BrandsCreating a Point of Difference

• Role of Private Brand
• Value
• Profitability

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LifeStyle Merchandising

• Brands clearly defined to fit a specific customer
  LifeStyle
• Marketing and visual elements reinforce the
  LifeStyle message sending a clear message to the
  customer
• Improve adjacency in the store for ease of
  shopping

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Brand Management
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Private Brand Produce Development Process
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Jacquards Embellishment
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HOW DID WE DO?

• Did we hit all the key Trends?
• What Trends did we miss?
• Did the Trends meet our expectations?

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• Attendees
• Design Director
• Trend Director
• Fabric Director
• Designers
• Prod. Dev. Director
• Product Managers
• Sourcing Director
• Color Specialist

Color-Fabric-Trend Work-session by Brand
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Core Product Work-session

• Core Product Packages (communication tool on
  total product details)
• Initiate beginning CAD work
• Preliminary supplier matrix

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Trend Design Work-session
Establish Color Standard by Brand
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Communication Collaboration

• Product Development Meeting
• Strategic review by brand
• Seasonal Trend Overview Meeting (Brand
  Level)
• Communicate initial trends, big ideas, must haves
  colors for the season
• Provide trend direction

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Communication Collaboration
Merchandise Action Team (MAT) Design Work-session

• Agreement on Season from European trip
• Development Line Plan

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Seasonal Midpoint Design Work-session

• Brand concepts and assortments reviewed, updated
  and approved by Design Director and Product
  Development Director

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Seasonal Brand Work-session

• Prioritization of trends and must haves
• Initial capacity plans
• Preliminary buy dates
• Developmental line plan updated
• Initiate new packaging
• Costing complete on core product packages

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Core Mini Full Fashion Reverse
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Concept Sample Trip to the Far East
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Concept Sample Work-Session

• Final review and edit of product development

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Execute / Complete Product Packs Due
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Final Product Development Meeting with Sales
Meeting members consensus support
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Costing Worksheets Buy Dates

• Costing finalized
• Buyer assortment plans
• Buys placed

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Seasonal Trend Overview Meeting National and
Private Brands
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• Apparel Design Approval Report (ADAR)

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• Final Pre-production sample

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Weekly MAT Meetings
Merchandise Action Team
Product Development
Communication
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Peter McGrath Exec. Vice President Director
Private Brands Division