Social Networking: your Intranets Killer App"

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Social Networking your Intranets Killer App"

• SXSW08 Austin TX
• bill cava cto ektron
• bill_at_cava.us

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Overview

• Who am I?
• Bill Cava
• chief technologist ektron
• http//bill.cava.us/
• Who is ektron?
• Web Content Management
• 1998, thousands of customers
• http//www.ektron.com

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Social Networks

• web technology becomes human centered

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The natural evolution

• Static files servers 1996
• Data-driven Websites 1998
• Website as Application 2000
• Website as Community 2005

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nutshell is

• social networking is not a fad, its growing
  exponentially, but

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hands?

• Do you feel that social networks improve your
  ability to get work done more efficiently?

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So if I am a _______

• marketing person -- can it help me to produce
  consistent messaging?

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30 years go
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10 years ago
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today
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three ways to find information
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• Screen shot of menus

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Let employees discover information using their
social connections
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What purpose do intranets serve?

• "An intranet is a corporate network that uses web
  servers and browsers to provide company
  information such as benefits plans, etc. to
  corporate employees in an easily accessible
  fashion." - att

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organizations want the intranet to be

• a portal for finding company information
• a directory of employee phone numbers
• educating employees on company policies
• connecting offices together regardless of
  geographic location
• building your organizations brand internally
• defining and articulating corporate culture
• improving communications
• improving morale

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big gap between the wants and the haves

• Navigation 33 find it difficult to access the
  right information on their company intranet
• Search 50 find the search function on their
  company intranet to be ineffective
• 2007 report by the Irish Computer Society

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Why intranets fail

• Intranets fail when companies fail to understand
  it is the users, not the company or the policies,
  who determine the intranets success.

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Drive traffic to your intranet?

• The single most important thing to realize about
  an intranet is that it is a growing entity, just
  as much as a public facing website is. An
  intranet must constantly be updated with new and
  relevant information so that it does not turn
  into a pile of yesterday's newspapers.
• http//www.intranetjournal.com/articles/200106/ai_
  06_27_01a.html

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How to make an intranet succeed?

• Employees need to have a personal stake in the
  intranet and feel that it is an integral part of
  their work day

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The Intranet as the organizations community hub

• Forums for discussion, polls for voting, photos
  for entertainment, blogs for educating

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Why is Social Networking the intranets Killer
App ?

• You give employees something that they cant live
  with without in their day to day job

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demo!
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thank you!

• keep in touch!
• bill cava cto ektron
• http//bill.cava.us