PPT – Secrets of eCommerce Conversion Rate Optimization Funnel - Fuel4Media PowerPoint presentation

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Secrets of eCommerce Conversion Rate Optimization Funnel - Fuel4Media

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Title: Secrets of eCommerce Conversion Rate Optimization Funnel - Fuel4Media

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Fuel4Media Technologies Pvt. Ltd.
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We Proudly Presents

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This Presentation will Talk About

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Secrets of eCommerce Conversion Rate Optimization
Funnel

The eCommerce business is thriving like never
before. At present, there are more than 1,06, 086
online retail websites available for customers to
shop online.
When people visit your eCommerce store, all you
want is them to fill their cart with products
click on the final checkout button.
Instead, they bounce back without acting away.
For this purpose, you need to have a conversion
rate optimization funnel ready to generate leads.

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Understanding the eCommerce Conversion Rate Funnel

A conversion rate optimization funnel describes
the route to the potential customer becoming
aware of your eCommerce brand and starts
purchasing products.
More specifically, it is all about
Awareness
Customer Retention
Upselling
Cross-selling
And, creating subscription-based models
For your eCommerce business to thrive, you need
to create a customer journey outlook with the aid
of a conversion rate optimization company. And,
it leads the way towards more engagement,
traffic, retention, and an increased set of
sales.

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Average Conversion Rate for eCommerce Business

From this example, we can make out the fact that
Only 50 of customers coming to your eCommerce
website will have a close look at the products.
Only 15 of customers add products to the cart.
Only 3 actually make the final purchase of
products.
Now, based on the eCommerce conversion rate
optimization funnel, you can improve the product
pages to convince more people to add products.
And, make the purchase.

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Stages of eCommerce Conversion Rate Funnel

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Creating Awareness

Stage 1 Awareness
This stage is all about generating awareness of
your brand across a wide section of customers.
Start off with creating branding and education
content to understand customers issues and solve
the same.
With the help of a conversion rate optimization
company, focus on creating like-minded blogs,
reports, guides, and webinars to address issues
and provide viable solutions.

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Generating Interest of Customers

Stage 2 Interest
Now that you have garnered the attention of
customers by creating interesting, engaging, and
informative content. Next is to bring them value
back.
Share brand-related memes on Social media,
product-related offers and deals via email
campaigns, blog links to receive additional
information, and videos to get a product overview.

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Creating the Desire to Buy

Stage 3 Desire
Once you capture your targeted audience interest,
the next is to create a potential desire to drive
more attention.
Start talking about the benefits of your selected
products on social media or via blogs or videos
to gain maximum traction.
Start offering discount offers and
budget-soothing deals to create a sensation and
generate more traffic.
Ultimately, the aim is to catch the attention of
customers, add more products to the cart, make
the final payment, and retain them further for
the next purchase.

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Final Action

Stage 4 Action
Now, comes the final stage of the funnel. You
want customers to add products to the shopping
cart, type in their payment info, and click on
Buy Now.
Examine your checkout process to avoid any kind
of glitch or abandoned rate issue.
Remove the unnecessary fields from the page to
avoid clutter and ensure seamless payment.
Test different checkout elements to see the final
result.

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3-Step Process to Build an eCommerce Conversion
Rate Funnel

Step 1 Identify your Customer Journey
Use Google Analytics to see what users are doing
on your eCommerce platform.
See how different users behave differently on
homepage and product pages.
What are the referring domains in the traffic?
How many touch points users are making.
Step 2 Map your Funnel Stages
Outline the strategic plan for all stages of the
conversion rate funnel.
List the type of content served at every step.
Step 3 Turn Users into Lead
If visitors hand over the information like email
id, then nurture that into the possible lead.
Decide how to transit from awareness to action
by using the relevant contact information.

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Final Conclusion

The eCommerce conversion rate optimization funnel
might appears complicated at the first stage.
But, if executed well, then it can bring possible
leads to the retail business and increase overall
ROI.
Get real-time assistance from a conversion rate
optimization company to scale up your online
retail venture.

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